Introduction

One of the largest media and entertainment corporations in the world. founded on October 16, 1923 by brothers Walt and Roy Disney . Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks andseveral television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studiosin Burbank, California, USA.The Walt Disney Company's rebirth under Michael Eisner.. By the end of 2000, revenues had climbed from $1.65 billion to $25 billion Net earnings had risen from $0.1 billion to $1.2 billion. Disney generated a 27% annual total return to shareholders

Disney on TV
Disney became big name in the television . For 3 years Disneyland was only show on ABC that was rated among top 15 programs on TV . The success of Disneyland led to more success because of shows like

The success of Disneyland led to more success because of shows like

Dumbo The Mickey Mouse Club and Zorro 1.The Mickey mouse club founded in 1955 and it the first show . 2.This show watched by more than 75% of people .

Problems
Sponsors Duration of show cut ABC refused to review ZORRO for third season. Stop making shows for ABC Concentrated on studio

The Disney- Picture of that era

Sleeping beauty 101 Dalmatian The lady and the tramp Swiss Family Robinson Pollyanna

Recovery
Debt paid Direct revenue from studio Started training of all kind cal arts (walt and Roy Disney ) Impressed movie To Kill a mocking Bird Most memorable movies ever Mary Poppins (1964)

Walt Disney
Known for films, animation, theme parks and customer orientation Parks offer a variety of attractions as well as cleanliness, order, and warmth Satisfying the customer is everyones job Disney has grown via diversification Sales and net income have fallen