DOMINO'S PIZZA

PRESENTATION ON DOMINOS PIZZA

Presented by Shruti Jain

HISTORY OF DOMINOS

The international fast food pizza delivery corporation, Dominos Pizza, is a renowned and popular choice amongst people for relishing their favorite fast food, the Pizza. With its headquarters located in Michigan, US, the Dominos Pizza has interesting background. Today, this huge franchise has a profound global impact and has 8,000 corporate and franchise stores in more than 54 countries. In 2004, it was the second largest pizza chain in the United States . To know interesting information about the history and origin of Dominos Pizza, read the following lines.

Dominos was started in the year 1960, when two brothers named Tom and James Monaghan bought a small pizzeria in Michigan by the name of Dominicks Pizza. But after 8 months, James quit and traded his shares with his brother for a second hand Volkswagen car. This led Tom to revitalize the image of the eating joint and name it Dominos Pizza In1992, they introduced their first non-pizza item on the menu, which was breadsticks. Dominos was also the first brand to sell chicken wings as a side dish in the year 1994. It was around this time that Dominos also opened its franchise in Egypt, Africa. The Dominos Pizza website was launched in the year 1996 and the company reached total global sales of $3billion. They also brought about new innovations in the pizza industry that have now become the standard worldwide.

MILESTONE
1st

OF DOMINOS IN INDIA

pizza store was open in Delhi in 1996 Tie up with Hindustan coco cola ltd in 2001 30 min nahi toh free!!! camping in 2004 Launch pizza mania in 2009

SUCCESS STORY IN INDIAN

MENU
PIZZAS (both veg n non veg) GARLIC BREAD CHOCO LAVA CAKE BUTTERSCOTCH CAKE PASTAS etc

MARKETING STRATEGY
HUMGARY KYA !!!! 30 MIN NAHI TOH FREE !!!! CHESSE BUST KUSHIO KI HOME DELIVERY 3 CHESSE PIZZA THIN CRUST PIZZA YEH HAI RISHTON KA TIME

FACALITIES PROVIDED BY DOMINOS

DILIVERY

IN 30 MIN CAN SELECT OUR FAVOURITE TOPPING CAN ORDER PIZZA IN JUST 1 CALL (cash on delivery) ORDERS OF CUSTOMRS ARE SERVE HOT ONLINE ORDER(debit/credit card)

THEY PROVIDE COLD DRINK WITH THE ORDER WE CAN PLACE ORDER UPTO 11 PM

THANK YOU