Social Media Marketing

(Marketing truyn thng x hi)

Developed by Thanh Pham Phu I Strategy Consultant I ATD Multimedia Communications

@amc1.tv I www.amc1.tv

Tng quan
I. Social Media Marketing l g? II. V sao li phi s dng Social Media? III.Li ch t Social Media Marketing

IV. Cc knh Social Media & ng dng

V. AMC l ai?

VI. Dch v ca AMC

VII. Lin h

I. Social Media Marketing l g?

Social Media Marketing l ko ch khng

phi y
Social Media Marketing l marketing chm

Social Media Marketing l lin kt ni dung

Social Media Marketing l da trn i thoi ch khng phi c thoi

website th x hi hn

v Social Media Marketing khng phi l truyn thng i chng

m l:

S tham gia

Kt ni
Mi quan h

m l:

Con ngi kt ni vi con ngi

m l:

v l ci m nh hng ti quyt nh mua hng

Thng k ca Nielsen, thng 10/2007

14%

tin vo qung co vs tin vo s gii thiu ca ngi tiu dng khc

78%

II. V sao phi s dng Social Media?

Bt kp vi bn b v gia nh

Gp g nhng ngi mi, xy dng mi quan h bn b

Giao tip v hp dn hn vi mi ngi

Tho lun ca cng bn b v nim am m, s thch, vv

Hc tp, ging dy,

Chia s v khm ph.

(*) Ngi dng/Khch hng

V h ang ni v bn ngay lc ny!

34% post quan im v sn phm/dch v

trn blog

36% 32%

c cm tnh hn vi nhng cng ty c c blog

tin vo quan im ca cc blogger v sn phm/dch v

V th gii thay i!
Mi ngi dng = 1 n v truyn thng (media unit) Gm Xem/c Vit, Giao tip, S dng

THNG HIU = NHNG G GOOGLE TM THY

Khng tin vo qung co m tin vo li khuyn ca bn b

Phn dnh cho web trong cc chin lc marketing-mix ang tng Ngn sch cho qung b trn web ang tng nhanh chng

Nhng con s bit ni

Facebook, Twitter, LinkedIn: t 2,5 t lt truy cp trong thng 9/2009 Facebook: hn 450.000.000 ngi dng LinkedIn: 65.000.000 ti khon Twitter: 44.000.000 ngi dng Hn 700.000 doanh nghip a phng tham gia hot ng trn facebook Youtube ng ti hn 7,5 t dng video c hn 200.000.000 blog Trung bnh c 900.000 blog c bi vit trong mt ngy 38% blogger ng bi nhn xt v sn phm/dch v

Nhng con s bit ni

73% ngi online c blog 57% ngi dng internet tham gia vo social networks 45% ngi dng internet c mt blog

83% ngi dng internet truy cp mt video online

39% ngi dng internet ng k RSS feeds

36% ngi dng internet c thin cm vi cc cng ty

c blog
Source: Universal McCann Wave3 research into social media

The Social Media Share www.google.com/alerts

World Map Of Socia Networks

Vincenzo Cosenza World Map of Social Networks www.vincos.it

 tui trung bnh ca ngi dng cc phng tin truyn thng x hi

 tui ngi s dng theo cc mng x hi

III. Li ch t Social Media Marketing

Thu ht khch hng, theo di, v truyn thng thng hiu Lm cho Doanh nghip d tip cn hn vi khch hng v ngc li - C c kt ni nhiu a phng v hn th na - To dn c khch hng Chia s thng tin vi bn ca khch hng

III. Li ch t Social Media Marketing

To mng li quan h - Tuyn dng Kt ni th trng v qung b thng hiu ca Doanh nghip - Mt ging ni khc hn l t cng ty qung co/i ng bn

hng
- WOM (Marketing truyn ming) Dch v khch hng tt hn/H tr khch hng nhanh hn - Nng cao lng trung thnh ca khch hng

IV. Cc knh Social Media Marketing & ng dng

Khch hng/ Ngi dng l VUA trong i thoi trong Social Media Marketing

Phuc v tt. Truyn cm hng cho th trng t thng hiu ca Doanh nghip

Facebook Fan

Facebook Fan Page

ng nh
Thng bo sn phm mi

nh ca fans ng
Khuyn mi (c bit)

H s fans
Lin kt vi mt nhn hiu/Facebook ng dng

Nhn thng tin phn hi t khch hng/gp

Tho lun nhm & Phn hi t cng ng

V d:
Ton b ng dng c thit k full

flash nh dng
banner qung co, ngi dng khi click vo s link trc tip ti website doanh nghip

hoc web
campaign

qung b cc chng trnh khuyn mi

hay chia s trnh din nh hoc profile cng ty

To link trc tip ti website cng ty

Twitter
Min ph trang web mng x hi v micro-blogging cho php ngi dng gi v c cc tin nhn c gi l tweets

Tweets c th c khng qu 140 k t v c giao cho

cc thu bao ca tc gi, c gi l nhng ngi theo Hn 44.000.000 ngi dng 72,5% tham gia trong na u nm 2009

Twitter background

Twitter background campaign

Li ch t Twitter
Chi ph thp Tc phn hi nhanh Tim nng tip cn ca tin nhn

Khch hng tham gia / dch v

Theo di nhng g mi ngi ang ni v doanh nghip ca bn To d lun xung quanh s kin sp ti Thc y doanh nghip ca bn v cc ni dung m bn to ra ti ngi dng.

Twitter cng c ca bn th ba
Tweetdeck - desktop gip khch hng t chc cc ti khon Twitter ca bn HootSuite - nh hng nhm khch hng mc tiu TwitterCounter - s liu thng k ca ti khon

Twitter ca bn
TweetStats - phn tch hot ng ca Twitter ca

bn

Tweetdeck - desktop gip khch hng t chc cc ti khon Twitter ca bn

HootSuite - nh hng nhm khch hng mc tiu

Twitpic chia s pht tn hnh nh

Tweetmeme

YouTube

Nhng ngi sao trn cng ng mng thng qua youtube

Cu trc mt knh video trn youtube

Top banner

Video channel

Profile

Friend list

http://youtube.com/cocacola

http://youtube.com/hp

Nu bn c tr 1$ cho 1 ln 1 ch c post ln Wikipedia

bn s kim c

156,23$/gi.

Wikipedia

xut hin hng u trong cc cng c tm kim

V kt qu ni
dung c to s xut hin ti y khi khch hng tm kim thng tin lin quan

Khung c bn cho chin lc Social Media Marketing

Mc tiu Tng s lng khch hng? Tm kim c hi bn hng? Tng doanh s? Xy dng nhn thc? Kim tin t ni dung? Xy dng hnh nh dn u? Chin thut Blogging Microblogging Social networks Video Forums Quan h blogger Chin lc Xc nh khng lm g trc khi lm g Tc ng vo nhng ngi c nh hng? Tng cng s ng h i vi thng hiu? Cng c WordPress Facebook or MySpace Twitter YouTube LinkHay Cng chng mc tiu Giao tip nh th no trn social web? Tham gia mng x hi no? Chia s ni dung truyn thng no? Quan tm ti gi tr g? Lm nh vy lm g?

Thc o Mc, s liu no? Cng c no? Bo co cho ai?

Tip cn chin lc theo phng php POST

Chin lc & Chin dch

Trc:
t nht trc 6 thng Phn tch Gn kt vi cng ng Khng i hi g

Sau:

i ra t chin lc Hiu mi quan tm ca khch hng v thng hiu/sp Bit ni khch hng thng tp trung tri qua giai on cung cp ni dung tt v pht trin lng ngi theo ui C mc tiu o lng c Khi ng mi ngi t c ci mnh mun

Social Media Strategy Toolkit

Top 10 tactics and tools

V. AMC l ai?

L Cng ty tin phong v

hng u Vit Nam v T vn & Trin khai tng th

cc gii php Social Media Marketing.

Hoi bo ca chng ti

Tr thnh Tp on Truyn thng A

PHNG TIN Top 2 Th gii trong 50 nm ti

S mnh ca chng ti

Gp phn sng to gi tr cho khch hng bng cc Sn phm/Dch v SNG

TO v KHC BIT

Trit l kinh doanh ca chng ti

Thu hiu X HI, Sng to gi tr, KHC BIT THNH CNG

VI. Dch v ca AMC

1. T vn tng th Chin lc Social Media Marketing 2. T vn pht trin ni dung Social Media Marketing 3. Pht trin cc ng dng trn nn web v mng x hi 4. Concept Art 5. Thit k sng to

Lin h
ATD Multimedia Communications Co.,Ltd H.O: 04 Nguyn nh Chiu, a Kao, Qun 1, Tp HCM O.F; I3-5 Hng Vng 2 Ph M Hng, Qun 7, Tp HCM

(+848) 3570.2503 - (+848) 5410.1038

www.amc1.tv Thanh Pham Phu CEO Direct - (+848) 3507.2501 0909.875.196 thanhphamphu@amc1.tv

Cm n theo di!