Adolf Dassler ( 1900-1959 )

ADOLF DASSLER
Adolf Adi Dassler ( November 3, 1900 in Herzogenaurach, Germany- September 6, 1978 in Herzogenaurach) mainly known as Adi Dassler , was the founder of the German sportswear company Adidas.

BACKGROUND
Making his humble beginnings as a cobbler in Herzogenaurach, Germany, adidas founder Adolph Dassler built one of the world's most popular brands of sports shoes and apparel. Growing up in economically handicapped, post World War I Germany, Adolph, nicknamed Adi, joined his family in making and selling homemade house slippers to put food on the table. Adi's sister marked chalk patterns on leftover military bags, while Adi glued, sewed and nailed the shoes together.

Techniques and strategies

An avid soccer player, Dassler began producing training shoes in 1920 when he was only 20 years old. He later began to manufacture soccer, tennis and running shoes. Thecompany's aggressive marketing strategy helped in communicating adidas quality to as large and athletic an audience as possible

Qualities
Innovative Master of shoemaking technology Excellent visionary Goal oriented

Accessories

Accessories

Achievement
His shoes were first worn in Olympic competition in 1928,which became very popular Many world records, medals, world cup stand as testaments of his life work. The world refers Adi dassler as the founder of the modern sporting goods industry. He is widely known as the equipment manager of the world.

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