Hersheys mission statement Our mission is to be a focused food company in North America and selected international markets and

a leader in every aspect of our business. Our believe is and to build leadership positions in selected international market. OR The HERSHEY CENTER FOR HEALTH & NUTRITION investigates and promotes the chemistry and health benefits of cocoa, chocolate, nuts and other ingredients. The results of these investigations guide new products and product development for The Hershey Company. Health benefits and cultural aspects of cocoa, chocolate and other key ingredients are communicated to Hershey employees, customers, consumers and key stakeholders. Hersheys vision statement Continuing Milton Hersheys legacy of commitment to consumers, community and children, we provide high-quality HERSHEYS products while conducting our business in a socially responsible and environmentally sustainable manner. SWOT STRENTHS 1. 2. 3. 4. 5. 6. Export to different 90 countries Has a park associated with Hershey chocolate named Hershey theme park Has sales surpassing well over 4 billion dollar Has a cook book of different things to make Hershey chocolate Leader of the dark and premium chocolate Hershey products sold more than 2 million outlets.

WEAKNESSES 1. 2. 3. 4. 5. 6. Price inflation Decline or low sales in asian market Raising dairy prices The company projected a reduction of 1500 positions over the next three year period. Jobs elimination due to decrease in employees moral Less sales outside the united states compare with competitors.