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    Sameer Sheik
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    The document discusses the history and future of advertising in India over the past 100 years. It describes the objectives of the Advertising Agencies Association of India to benefit consumers by promoting honest and tasteful advertising, and to benefit advertisers by increasing sales and profitability. The chapter celebrates 100 years of Indian advertising and predicts that vernacular advertising compatible with Indian culture will continue developing into an impressive profession.

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    The document discusses the history and future of advertising in India over the past 100 years. It describes the objectives of the Advertising Agencies Association of India to benefit consumers by promoting honest and tasteful advertising, and to benefit advertisers by increasing sales and profitability. The chapter celebrates 100 years of Indian advertising and predicts that vernacular advertising compatible with Indian culture will continue developing into an impressive profession.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    308 views7 pages

    CH 1

    Uploaded by

    Sameer Sheik
    The document discusses the history and future of advertising in India over the past 100 years. It describes the objectives of the Advertising Agencies Association of India to benefit consumers by promoting honest and tasteful advertising, and to benefit advertisers by increasing sales and profitability. The chapter celebrates 100 years of Indian advertising and predicts that vernacular advertising compatible with Indian culture will continue developing into an impressive profession.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    FOUNDATIONS OF ADVERTISING

    THEORY AND PRACTICE

    CHAPTER- 1
    CELEBRATING 100 YEARS OF INDIAN ADVERTISING

    History of Indian Advertising

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

    Advertising Agencies Association of India (AAAI)

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Objectives: To benefit Indian consumers and to protect their interests by helping ensure that advertising is honest and in good taste. To benefit Indian advertisers by promoting their sales, increasing their sales and increasing profitability and productivity, to stimulate business and industrial activity.

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Example: Government & Public Relations Training & Development Public Service

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Future of Advertising in India


    Vernacular advertising, with local press and appeals compatible with Indian culture and subcultures, will develop into an impressive profession in the years to come.

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

    Chapter 1 Celebrating 100 Years of Indian Advertising

    Himalaya Publishing House

    Foundations of Advertising Theory and Practice S. A. Chunawalla & K. C. Sethia

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