BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.
BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.
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BENEFITS OF DIRECT MARKETING buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention Also yields various benets to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers Benets
GROWTH OF DIRECT MARKETING
Facilitating Factors: Database technology advances Impact of new communications technology Pull Factors: New links with online marketing Increased Customer Confidence Push Factors: New Distribution Channel Changing Demographics Contact and Relationship and Lifestyles Building Increasing Competition More precise targeting Media Fragmentation Increasing Media and Sales Cross-selling Opportunities