Culture Culture is acceptable behaviours that people learned from a particular society.

Intercultural communication is the process of building shared-understanding between people from diverse cultures. In practice, people usually applied the term cross-cultural communication instead of intercultural communication. Intracultural communication aims to build the shared-understanding within a cultural group. Although people in the same cultural group are easy to find similarities, there still are many differences. Two ways to approach a particular culture are absorbing or adapting. Absorbing a culture is referred to as enculturation while adapting to host culture is acculturation. In viewing two cultures, a person can looks down on another culture (ethnocentrism) or accept the fact that each culture has its good and bad aspects (relativism). Multinational Company Be aware of diversity of multicultural company and manage these differences effectively can lead to innovative workplace, and profitable company. Misunderstanding between cultures can arise from the way people address each other, or interpreting nonverbal language. Culture is unique. A culture is different from another based on four dimensions: power distance, male domination, individualism, and willingness to take risk (Hostede). The barriers that prevent sharing of meanings in intercultural communication are differences in language and cultural norms, misinterpretation about nonverbal cues and emotional expression, lack of similar life experiences, and prejudgment and physical preferences. Hofstede has developed two approaches to develop cultural competence. The first one, culture-specific, focuses on detail information about a culture while the second one, culturegeneral, try to build in-depth understanding about that culture. To build in-depth understanding about a culture, people need to follow these priorities: be empathy, other-orientation, and bothside adaptation.