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    The document discusses opportunities and challenges in the growing nutraceutical market in India. It is growing at over 20% annually but still only represents 2% of the global market. There is growing consumer awareness and interest in dietary supplements due to rising diet-related health problems. However, companies need to develop more consumer-focused and differentiated products, and increase promotion through advertising and education to help grow the market further. The largest categories currently are food products and supplements, and malted beverages.

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    The document discusses opportunities and challenges in the growing nutraceutical market in India. It is growing at over 20% annually but still only represents 2% of the global market. There is growing consumer awareness and interest in dietary supplements due to rising diet-related health problems. However, companies need to develop more consumer-focused and differentiated products, and increase promotion through advertising and education to help grow the market further. The largest categories currently are food products and supplements, and malted beverages.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    50 views1 page

    Amway

    Uploaded by

    Raunak_Hisaria_5040
    The document discusses opportunities and challenges in the growing nutraceutical market in India. It is growing at over 20% annually but still only represents 2% of the global market. There is growing consumer awareness and interest in dietary supplements due to rising diet-related health problems. However, companies need to develop more consumer-focused and differentiated products, and increase promotion through advertising and education to help grow the market further. The largest categories currently are food products and supplements, and malted beverages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    A better pill to swallow

    QUOTE

    With a growth rate of over 20 per cent per annum, the market for nutraceutical products in India offers a huge opportunity
    OPPORTUNITY
    >

    UNQUOTE
    What makes us hopeful is the growing interest of urban Indians in dietary supplements and nutraceutical products
    ATUL AHUJA Vice-president, retail, Apollo Pharmacy >

    CHALLENGES

    Size of the market At ~6,500 India is just 2 per cent of the global neutraceutical market The rising incidence of certain diet-related health problems One mans meat is another mans poison; need we say more? Growing consumer awareness With mass media conversations players in this segment are educating the consumers

    Product development Companies should develop more consumer focused products Product differentiation Brands should take the lead by building credibility and lowering prices Product promotion Players should try and increase awareness through advertising and consumer education

    CATEGORIES OF FOOD SUPPLEMENTS


    29 Malted beverages

    9 Fruit-based products

    %
    50 Food products and supplements
    Source: Cygnus Research

    5 Pediatric nutrition 4 Protein powder 2 Sports products

    QUOTE

    1 Clinical products

    UNQUOTE
    All our therapeutic products, including our range of drugs for lifestyle related health problems, are ethically promoted
    PHILIPE HAYDON CEO, pharmaceuticals, The Himalaya Drug Company

    GRAPHIC: SAURABH DEB

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