[Product Life Cycle]

[LEARNPPT.COM]

PRODUCT OVERVIEW
This is a proven framework used by global strategy consulting firms for Fortune 500 companies. Learn this methodology and enrich your expertise. Then, save time by lifting slides directly from this presentation into your own. For any marketer, understanding your product life cycle offers invaluable strategic insight, from pricing to positioning. This document details a 5-phase approach to proper Product Life Cycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include Consumer Adoption Curve, Bass Diffusion Model, Lifecycle-Performance Factor Matrix, Strategic Positioning, and Substitution Analysis.

DETAILED DESCRIPTION

This is a 36-slide PowerPoint detailing the Product Lifecycle Management business framework. It touches on a number of related strategic concepts, such as the Consumer Adoption Curve, Bass Diffusion Model, and Strategic Positioning. This document is divided into 3 core sections: Overview (10 slides) Product Lifecycle Analysis (15 slides) Strategic Insights (7 slides)

Overview
This first section explains what the Product Life Cycle is. Each of the 4 stages of the lifecycle, Introduction, Growth, Maturity, and Decline, is characterized in detail. The key strategic purposes of using the Product Lifecycle Analysis are also outlined. Additionally in this section, the Consumer Adoption Curve, Substitution Analysis, and product profitability metrics are explained within the context and in relation to the Product Lifecycle framework. Drawbacks to this analysis are also elucidated.

Product Lifecycle Analysis

In this section, we discuss the actual methodology used to conduct this analysis. A 5-phase approach to Product Lifecycle Analysis is taught. Several analysis tools and frameworks are used, needed at different phases of the analysis. These include the Lifecycle-Performance Factor Matrix and the Bass Diffusion Model.

Strategic Insights

In the final section, we outline specific strategies and insights that can be extracted from Product Lifecycle Analysis. This section begins with a delineation of stage-specific strategies--with a slide per stage of the lifecycle. Product Lifecycle Analysis is also extended and applied to the BCG GrowthShare Matrix, as we introduce the Strategic Positioning Matrix framework.