You are on page 1of 12

6 O```````dG

2002 f``j - SO`dG O`````dG

````HdG ````SG

HdG `SG
kGZ f .. dG f e

O``dG ``j

zfhfEG{ ihY J c
2 U
`T ```g `JQGOEG
3 U
``JGdG `JS `J e`Y
4 U
dG dG ffCG hH aGO
5 U
```G SCG````H I````WG ```YGb
6 U
b e J jJ QaCG
7 U
d aGgCG OM
8 U
```d ```M IO``SG
9 U
H hCG Y ```SDe ````dSQ
10U
fh f jdG IQGOEG
12U

j c J fC .. GOb d fEG
fCG YCG c EGh gQe YCG jW de GNDe ffEG Y of
dG CG LQCG .Jf HdG dG H CGh SGh f Y dhGJ
IdG aGW ZQh .jJ hO d J cQ H U fC Le
.de e J fCG EG ,QGOEG gHh
:dG J
,Re eM dG e Yh ,b Vh ,Ohb N MCG{
h dG Jj OhdG MCG S Ib Ie H .S Vh
FeR Y OQdG AG e TTQ WCG ,RG j CG a .RG EG UdG
HdG f Qc .RG d dG j CG NBG Ob hSh !!YQCGh IOdG
fCG MJ M iNCG H Ie dG Qc .IOdG H Y OQdG AG Uh
.zOQdG AG e aN dP e IOdG H S ,RG b Ob hM c
GjL GOb fe Vh dG e G e GOb NCGh OQdG AG HCG{
Y Sh ,RG b jG OdG hS .OQdG AG H j
.zLSh H FG IOdG
b dh IOdG MCG QS .GjL GOb NOCGh HQCG e NBG GOb NCG
GbG hS NS jL Ob c .HVh H IOdG H a RG
bJ e ZdH dPh ,dG hjh Vjh S b Ob ch RG e
.OQdG AG T
:dG Jh
EG e c a .dG IQGOEG SQO g H ,HYO d HdG g{
Y MCG hD j h ,SCG H J WGbhdG YCG e c id Y
aj jdG edG e Gc EG H z?jdG H gDhGOCG j GP{ :GDdG
EG ,Ad ,Y adG j e Jh SS J S
fEG ,NBG j e iJ j{ :G Jc Aj K .zGg ghLh fC
z?OdG CG
e UGS IOdG CG XCG a .Ic de Y j G CG G
fQd Lh a .G j CG H RG cCGh JgG J e H
MCG EGh M .IG ,IjdG c dG OdG Yh fG Y H
Uh ,U dG c dh .j d fEG Ea RG cCG Y IOdG
j j fEa .cS QJh Y J e dG Y Gf fEG
.JGP e b J ja e jdGh dG jh ,ejh
dh .jdG LCG e jh dG LCG e j e Gc fEG EG H
dG CG e cCe dh .cS HJh KJ IOdG fc GPEG e GcCe
j fEG CG jh .Mh GOb dh ,Mh Oa e a .Kj
.j c j c
?!HdG g e T f CG
OdG f

zfhfE
G{G{
ihY
J
c
zfhfE
ihY
J
c
GP{ :dH a z?dCG g XG TCG
Xe e f c z?dCG g XG TCG
f ch ?dP f f c GPEG dGh AdG
j gh HQCG IO jRh Y JGE e
.cdH SSh GgCGh JGSG

c GPEG dGh AdG Xe e f c


?dP f f

dGh jbdG

S Y Y OdG dG e .hCG G
LGe Y G IQb JjdhCG b Y V .G
CH dG e J .Ie fc e YH G
e aCG A NCGh c Gh dG Q NCG A NEG
Ie J CG H EG J dG FGda .fYEG
.G SGh ,dG
d fG CG J eY .dG SCG WG
ah JYfG jJ Y Xe YS ,bGdG g
SCG Wh G jJ Y Th ,d
.DG HLEG Jh dG
J fC aCG V e f jcG .iQdH Y
j dGh dG jDhQ Yh MGh j W dG
d bGG c Xe e QhJ .iNCG QaCGh
.hj c Jh jJ e Gaj
d .Hbd f EG LH IQGOEG c .dG HbdG
HbdG SCH .GPe Yh e Y HbdG g G
Y HbdG eCG .dGh dG Yh dG Y
.J h J fEa XG

:Q````G
How To Avoid Enronism
By, James R. Lucas
M World Magazine
Volume 1, Number 1,
Spring 2002
Pages: 6 - 11

.e GQGOEG T
L d O M
. VG dG J d e
HG LGe aG
LGh .GQSG Y
f dG NCG
OYh .```````dG dh
```b ````Y `````jQG
Q````NCG Jh ````G
`````SG ````K .`````dG
`````H G````MGh e
`MGh{ ,``````de ``````e
MG :j Xd
JS fC SC H
:j jj d dGh
cda SCG L H
.zS

?Y GH hfGE cd M e J g
Y e cC dG hGC Y fhf
E G ihY f J d
dG H VQJ Lj a .N
C G e FdG VQJ
Qe e GE iNGC Mf e N
C Gh ,Mf e dGh
W f Jh fhf
E G ihY J d .dG b
:Y ,Gh MhdG Sa
E G
.G QGf
E G VGY
C J GC
.dG FShh jbdG eC H cT J

G d .Hbd f EG LH IQGOEG c
GPe Yh e Y HbdG g

ihd G QGfEG VGYCG

if fCH f eY S dG e .SdG
?je hCG AY Gfc AGS hNBG j e fh
.jNBG L Vj eY SdH fEG j
IG Gh ,J VGGh dG G
.dG iS aGh
EG LM g cCdH .eZ YCG P AH
Ia jCG d ,Ieh IjL YCG P
.Ta Ia J VH AGdh ed MT
dG jQdG g IG g jG MdG AdG
,dH IjL zIjG{ YCG P e b .af
.dG dj PdG g e bh
Geh HjEG c QYG .c dG
.KQc j WdG da .dTCGh QU L
Y gCG J dG jW d ,c dH SCH
CG j SdGh SdG QJ jda .f dG
.f J
jJh SCG cdG H J .HQCG jJ
H JeNh d LGhQ h Y dG
c QSG Y H U d e ch FcTh Xe
b Rhj SCG Y dG IOjd a e
.QGa .dG
IQGOEG Jh jcG J eY .eGhCG S
gaGH gJ j dG AdG eGhCG e S
,SCG EG YCG e :MGh fL e JG jh
cdG SS C ,AH eGg JG Gg S
fh Y
C G a{ S
h dGh cQ G e H z SCG
.iQdGh

CG e H .CG GDdG W
GP{ :Jh fhfEG jdH J

BUSINESS DIGEST

2002 f``j - QGO


E G QG

````T ```g ````JQGOEG


jdG AedG e H j bCG CG SCG {
fCG e Y JO S Y YCGh , e j
eYh .FXd jdG eGMG HCGh dYCH
fEa ,JGQeh dYCG H JCG fCG YCG
FGO gjQCG .GHCG gNCG h d dH MCG
.zIch IU c Y YCG fCH Ghj CG
eYEG fEG cT FQ - jCG BG jOL

Y UhCG ec jS Uh LJ {
.zIQGOEG
(jG IQGOEG FGQh fa) ja g

.zFdG dj e ,dG dh GdG fEG{


jeCG QSG - QL jh

JS Xj CG H Qj CG dG jG Y{
S Rd JS Xj hCG ,SDe Ib Rd
.zdG
jQSG SH Y FQ - SQg ShH

cCGh a G LCG CG SCG {


.za eGhCG QGUEH

:jjG CG

e Jh gG dGh ICGG e cCG j e g


IQGOEG f a dG AiOGh dG
e J dG eGb c dh ,LdG
WCG d .IG IQGOEG H f CG GMGh
.G hdG e Y
J aCG j Q .YdG fj jeCG
g HdG adG eG jQGOEG dG Y
.zedG{
jeCG Jc - eGOCG jd

NBG Y J bh e J SDG e{
bdG J CG e H ,IQGOEG jfh YU
XG jQJ jQGOEG jf NBG J
.zY
IMGdG bdG je{ c dDe - OQfH c

HG c ,Y fEG c c{ :Hf b
e eMCG j fC ,IgG MCGh dG Y
e g Gg .. f .zFdG hdGh GMCG bGh
CG c c CG ,zbG IQGOEG{ dG f
.bG Y AH QGdG PJGh jQGOEG
CG j ,j CG j dG fEG{
.zLf YCG jj
U e

dhH jH FQ - JQg HhQ

FHEGh eeCG Gh GQhCG J Y OJ{


LQO M G JQCG c .j he
j dG GQhCd eRQ .SGh EG
T GQhCd iNCG eRQ ;bh SCG gREG
;LCJ dG GQhCd dK eRQh ;LdG
fCG e ,VdG e dM gCGbCG OG HGQ eRQh
.zVa .. J aCG e MCG c

e X e J CG Lf c GPEG G e{
CG e H QdG NCJ Cc ,dG JM bGh
H MdG LQdG aJ hCG jRd LCJ
LQO Y IdG ATCG g .hCG LQdG e
.zgCG e Ic
fjdG La Y FQ - SQH OQjQ

.zAT C hCG MCG C e e bCG {


dH cT FQ - jH OQjQ

bd Sg cT FQ - g .Q .

.zadG dG a KDJ adG ATCG{


eY dEG GJCj CG SdG j dG fEG{
.zdS GOGSG j
OG b 600 - dG - dG c

VdG LQO EG j CG dG jG Y{
e AT Y FGO j CG Y H .G
H dP j CG Yh .Y Vj SDG
dG h dG j dG ja .QMh
.ze Gj CG SdG j LQ
jHQc fj cT FQ - c HhQ

G SSh FGhQ - FGQRO eH

G Xe YGh IG SDG{
.zGj CG
1987 af - fEG - c jQd

AGOCG j .. j .. j .. aGgCG j jG{


je c .d HH jh .. XG Qj ..
j b . CG dP QOCG AGS ,YCG H j
dh ,Z jH hCG ,FGQ jH YCG H
.zGMCG c H S
1977 zAGOCGh SdG{ c - cGQO H

BUSINESS DIGEST

2002 f``j - QGO


E G QG

.. M Ib SdGh GYG{
.zdG EG jdG f gh
c QL

jJ h ,jNBG GOe JU aJ
.zM Y FGO fCG J h ;jCG
jeCG Sc LQ - HjO OQjQ

```JGdG `````JS ````J e```````Y


:````ddG I````dG ````jPG ````
Jb f Y cQ .5
XdG UdG dO e dG G H J
Xd jNBG e aCG gDe fCG d cdG
Jd Fb VY e cCG J CG Y .MhG
jG dG :Y jH JGREG VYG .XdG
FGGh ,c jdG OG AdGh JCG dG YCd
.Y M dG

I dG Lh Y Xh d M IQh V JG dG IdG
gUY Jh UH JGdG JS J eh .VQ
C G
j a ,Xd W SJ GC b YVeh H
eOdG JGdG JS J GC b .G S ge
J GC j ,XdG Ge h jdG jOU
:JGdG JS OGYGE ddG IdG AN
C G

AT CG Y QJ .6
GjJ .HdG FXd cJ SCG Y QGYCG jCG J
hCG zZ jG c{ hCG zHdG cdG H { :e
YfG J M zcCG JGH Y Y H SG{
Z GQG g e a .T Y S
.LdG S G

H gG Y .1
LGQ .NQ Qh Y JS YH G aJ h
FbUCG MCG e WGh dG jWh dGh SCG
dG YdGh AeEG ANCG d Y Hf gCGj CG
.GS JJ b

INCG FXh Y cQ .7
d Gg d ,U JGdG JS OS
JJ Xh c cJ CG Ie a .FGO jQhV
FXH j jdG OQGG hje .jOCG e ch
CG Yh ,dG JM e NCG dG SQe dG
dG jG dG EG HbCGh FXh MCG Y cJ
.d J

d fG .2
ZU e fe a ,Yh jW G Qe c GPEG
c J H cCG hCG U e de JGP IS
GU N J CG g G .JGREGh JGN
Qc b e JAGb Ua j hCG U JAGb j
.jjG

AcH jG Y e fG .8
XdG fYEG J dG cdG d JS SJ
dh - gDe a fCG J GPEa .Gh dG c
jdG Qhh bdG QGgE YGO a ,Xd - H e
.JCJ d FXd QfG YSh HdG Mh
a e aVEG GQhCG .9
.J GQhCG jCG e aJ ,JS SJ eY
,ddG MG dG Hd J eY
d e bGQhCG c NCG
`````JgDe ``````Y ``````J
dG FKdG RJh JGREGh
.gjDJ

:Q````G
Ten Resume Donts
By, Peter Newfield
MSN Website,
2002

g e c .10
T
J dG eG
YCG H U GP
dG ObG dHh
.dG j H dG
f H jCG JS J
bY GP d T
. Y H j b
F dG J Mh J jG g
c f dh Lh
.LG Y IFGR ee

!! J

FGO .. G b .3
c fCG M d H jQGdG NJ hCG J
IdG Ic FXh Z fCG hCG ,dG Y WY
LCG GPEa .iG hO YCG TH fCG hCG INCG
H ANEG cGh jdG H IjG JQGOEG
.FJ IjG Xh J a JS FG
AcH be VYG .4
JJ a ,ac IN a Xh J c GPEG
M eR J J JG dG JS
J JQ .dJ dG FXdG
4 BUSINESS DIGEST
H ,J dG GQGh FXd
JGQeh JGN Y AdG J
.SG
2002 f``j - QGO
E G QG

```dG ```dG

ffCffC
G hH
aGO
dG dG
G hH
aGO
LM cCG Gfc c ,zdG{ GQJ NBGh YGbh
cT je S hfGH j .RdG MWh
Y jG hjG j IOY{ :QjH VjQ
Xe c YEG Y UMCG d ,XG e bQCG
cQH gQTE cdG GgCGh bQCH ,IM Y
.zdG

Y VhG dG .aG hQ e FdG j AT


CG hO ,FdG H e aG hQ AHEG g jjG
Qe) f H j .GU EG J
dG H hdG Gg Sd G jdG{ :(fQdH
K N e J - MGdG jdG OGaCG H dh - G
:zGN

jFdG ac -3
jCG G j dh ,U H dG J d
JG e ZdHh .jFdG ac ,f d CG
CG ij H CG EG ,G g Y jjG e
.IM Y Oa d ,c jd YL ICaG J
jCG KK MQ Xe AYEG e cdG S dG a
CG j ?ffCGh jOdG iS e 5 a
- jf J d GM jh - c jd ICaG J
bdG jd H e H jd MG j CGh
.MGh g d jc H hdGh G hQh
dG SG TEG e J ,HdG FdG c ZQ
je LGJ dG G UCG e
dG g SG Gg d .G
. SDG jG T j dG
:Q````G
EG j dG CG eCG a
The Drive to Strive
j S dG a .IOGQE H
Sales and Marketing
.Ghj
CG AdG OGQCG GPEG dG
Management
f CG g G d
April, 2002
.H fZ j

GMGh N OM -1
GPEa .FdG jdG e dG jj G H e c
eN hCG YU dG cG cT fc
Gg CGh ,hCG J CG jJ fCG ag OM ,e
jO ShH j .hCG G g j dG
.zaG X AGOCG Jj{ :eHCH eCJ cT je
e e d j fCG FH j ea
AVQEh d a S ,FdG ( a e) b
Ge j b adG .Ib e GJhCG e H dG
hQ TEG e fe a .jCG IMGdG cdG NGO
ja c GO e SDG f H a 5 H aG
.iNCG dG Y Y j

hCH hCG FdG YCG -2


,NBG jdG gRj dG bQCG ja c Hj eY
hCG FdG Yj dh ,cdG aG S
MWh e S H ,Y AKCG H j
d ja c je YEG CG c .dG g Rd
cCG dG S LdGh jdG hCG dG dG
j Y cCG FdG c a .eh Wf

?!bdG g jf c
.bCG H e UGfh ,cCG fhdEG FSQ Sfh
LCG .AdG dGh jdG LdG Y g Gg
bdGh dG GQSG .dG dGh dG
.dG
IAG dG .jOdG IGh hOG NdG GP ISCG Y
.NGdG e Gh QG e
J dG Gh gG LCGh ,WG MdG Y
.dGh jG AhdGh G dG ;AT c
:GL S bdG g c IQGOEG
e Gj d fC , e e bdG H J CG cJ
.HCG EG
gDe IH ej dG dd d c J CG cJ
jb Y jh S G fEG Gg C ,G
.GMh Jh
g Ga ,fL EG j e c Y H HJ CG cJ
CG hO SdG d CG J dG dG dG
.T j
e d dG g J CG cJ
,ghA j d S dG e J
BUSINESS DIGEST
,gjj d d H Ma
.j d jNBG Y jRJh
2002 f``j - QGO
E G QG

SGh QGT f .Ib SfCG Jh jW GQY f


.V JGf Jh
MGdG FSh e dG af .UCG GSCGh cCG JH f
.bdG e dGh
Mh cCG ae f .bCG ah cCG GOT Y f
.bCG Mh cCG AGN Xf .bCG
YH f .bCG U Y fh cCG AGhO f
.SG fh dG f .AH Vfh
.e dG e Ofh e f
fh J Yf .cCG RdG gfh ,bCG GC f
.b
cCG f .kb fh kGc f .bCG fh cCG f
.bCG fh
VCG .f c f h dG f c J
.IM f h fQYC GS
.GG f c f h dG EG f c J
.fCG Aa e aCa LQG AdG
.fCG Kdh dG f .aCG ATCG ,cCG ATCG U
.dGdGh OG e IQP f h jQdG HdG U
.dG fh ,d f .dG fh ,dG f
.bCG fh ,cCG f
,cCG f fh cCG ee fh cCG GJc f

G SCGH IWG YGb


```G SCG````H I````WG ```YGb
Y fe H jdG K Qj CG a
hCG cT QSG IhQP M bh .bCG
50 e cCG aj hG c CG ,ffEG Ya
gh .I cCG Zh I j L c d QhO e
c dG g CG J fC ,G L I c GQ SG
Ia QhO Qe f hJ CG j fhdEG
.feCe Z Iee gh ,ILh
g G SCGH IWG WG SCG
.IW c G bJ CG

H .a J dG cdG jS fGC J GC
GH dG fCH hj zbPG{ jG
fGb Jh a EG LG hO QSG e dG
.eY 40 ie Y QJ dG G SCGH IWG
,a ffEG cT QSG H J
.IQGh IddG cdG NBG H Jh
g QSG cT C .e e dG ch
QSG j dG cdG J CG e cCd U
IQGOEH J fC eCG dG Y Y ODJ a
GQGOEG GP cT J IWG ca .da
e QGOEG YOh NH dh ,JAH d gDe
h QSG cT J QSG ca .jG
.IQGOEG cd J CG j

ADg hj e Gch .G SCGH IeG j dG


jdG dGh G e Y fCch heG
jeG CG G d .jdG HdG EG hj
j ch .jG ObG HCG g G SCGH
G GdG ANCG H KM ,Y CG
N e YCG Y G j d .INCG
.IQOdG ANCG
eY hCG ,j EG h cdG iMEG J eY
cTh dG aJh ,de j IjL cT
dG cdG IQN e aN ,j jdG jdG
SCGH jeG QhO g JCj ,aG G OGOSG Yh
c eH V FG Y Y j j dG ,G
jS b j fCG M .cdG M
G SCGH Ic W He ,cdG
.cdG g jd aG
fCG e YCG e dG Gg j e Jh
.Gh dG jDhdG e LhOe cJ Y J
HSCG g Ea ,HdG GdG J c dh
.U SCGh AWN SCG :WG G SCGQ d
jS b G SCGH hWG j
G SCGH Ic W He ,cdG
.cdG g jd aG

WG SCG
GQGOEG GP cT J IWG c
QGOEG YOh NH dh ,JAH d gDe
.jG e

dG SCG
jj CG aCG .hj hGh hjj hG
e hG hjG dhCG IjG YhGh cdG
he Ia j a .bG QaCG UCG hP
hWGh hG .jYQh JQGOEH hCG g ,jL
JGQSG He H e a .IQGOEd j
SCGH WJ CG OQCG GPEa .IjL GQSG Y dGh
.QGOEG WJ a ,de
.IjL cT jGdG dG e .M b VGC

b GS M .IW c G bJ GC
,GcCGh fe j WG G SCGQ FY c N
h %10 H hGJ IWG cdG HQCG fc M
e dG Gg CG zIWG{ c e d .%30
.a IQd Ve QSG
j .dGh dGh jQdG e J GC
M hCG SCG hj eY hWG hG
IQGOEG hYj a .JjH gh UG cdG
Ie cT EG FG cdG Gdd dG jdH
,R FY Y G OQCG GPEa .YH HGQh
SCGQ VCG 10 H J CG a
5 h 3 H hGJ Ia de
cT SG GPEa .GS
6
,QhO j e H g j J

BUSINESS DIGEST

2002 f``j - QGO


E G QG

b aVEG c Jh GL gAY J IG cdG .H d IG cdG Ra dP eh


.dG G J fCa ,b d J ea .VGQ gh aj dG d J M
dG GeCG OGOSG Y e hG j .a cQe QSG YG
:Q````G
Vjh IWG cHh QSG hH Gc j ga ,ghSG
The Rules of
Venture Capital
QJ CG IWG cT Y .H hj dG cdG e eN jQe
By, Stewart Alsop
Fortune Magazine
,G Y jQGOEG jQe MG e H ,IWG dH jG
April 22, 2002
.N CG HQ AGS de SCGQ e f NCGh
Page: 30

!!

J QaGC
j

e H G j AdG e c{ :GeCG cT
.bdG f FSQ Hc hCG dYCG Heh dG
Y dG FSh eCG e QdH dG Ja
.zWEG
G J jR Z Hh e c T
!JdG
H EG i dG jR dG Hh G c T i MEG C
H Y cdG QT Vh H ,JdG G
QG id cdG SGh Th QT KCJ J
cT e HhG cT bJ .jL jJ SCG
,Y cdG QT Jh G d d fhdEG
EG hCG LQdH G g LJ .d H K
.dG gGG QL
SD eh e H JGSG d
eYEG
IjL ha KK fJCG je gG TCG aG
aG b hCG fc .eYEG SDe e hdH
J dG eYEG SDG g NGO IjG Yha
,HQ / HQ SS e bfGh .SGh aCGh dG
Hhe d iNCG cdG AY e cT c J
,AdG he jdG aCGh dGh IG G
.cdG JGSG ddG Gg e jCG dG Rdh
a eJ dG hCG IG d g CG cdH jG
cT H NBG d g .dG H e gG
Hh jeCG e cT cCG gh zHf fBG fQH{
zHQS{ LGJ M .IdG d zHQS{
AGdG CG jdG .IdG zHf fBG fQH{ ha c NGO
M zHQS{ Ye EG e Gh dG j
Y CH gT bh .fG H hAjh IdG Hj
dG dGh jdG eGdG ej eG W
e Y e Y G J
j Gg{ :bh .zHQS{
7
J Ggh ,Ad cdG Ah
.zAdG Ah cdG

BUSINESS DIGEST

2002 f``j - QGO


E G QG

SG VjdG J z jQ{
GSCG
e jQ cT bJ ,Yf e ja jJ SCG
VH INCG J d VjdG Gh FdG FH
jQ e hj SG GTG
IdG SG G e 1000 e bdG .VjdG
HQ h .dG QU AdG GS cP dh
dG IjG VjdG jMCG e e OH VdG
.IjLh fCG H AL
e c zcQhh QO{
bJh EG Ge jT zcQhh QO{ cT J
VY G e dGh MG dYCG MCG jd e
e cCG jhdG VY J jh .2002 Y U
jhJ VY ,e c LH S .be 25000
Lh Y MG VdG e AGLCG HQCG j
bGe HhQ SH S c .a 8000 WCG
VdG QTh fYEGh eH c jBG e jjL
H Rd Ua zcQhh QO{ ebh .MG
N e dPh Ad H ec ebEG e OdG LCG
Gg Y cdG GgCG J h .ffEG Y dG
H FS a EG MG j EG J H ,G
.hCG d jY jgL IYb SCJ
GQ b Y dG J zGeCG{
!ffEG
cd Qb hCG J GeCG cT CGH
bJ .QT 6 I IjL N KK ffEH
L GSG e cdG d Yahoo hgj e GeCG
cdG Vh .gS AKCG ffEG Y cdG eN
I LCG GQ dG H Y
:Q````G
M YG IU Jc
jH J e aG j Creative Magazine
,ffEG hCG h dEG Creative Marketing
Trends
,A T bh d YCG H eh
February/March,
FQ IYe J .Hh
2002

d aGgCG OM
,Ic eN J IQN cdG iJ
dG GgCG j hj ,cdG
G GH GPEa .GjL G c GPEG UN
Vh e GPEa .e T GeCG h
Y JQb dG j Ga NQ jG
a ,dG N QWh de aGgCG
Y YS Gg c .aGh QGSG
.hCG gd hj c U eCG
GgC ae QWEG dG N Vh
cT e je ,zjS OQGg{ j
GPEa .Je je jj eh edG cdG
j FdG Y dG e{ :jhc
cCG .J c J a ,Jh CJ
j gCG j ZCG a ,GgCG
FSh J dG j ea .aGgCG
JhQ jdG cfG H GgCG
.
jdG a LdG FdG eCG .edG dG
:
Q

`
`
`
`

G
CG e je gh zGa OQjQ{ ijh
GG e dG - IdG GG e
S H J CG g dG W aCG{ Setting Goals: How to set QWEG j d ,aGgCG - IdG
Ja Vjh .zN J UGJ K and reach attainable goals YG{ :jh .za j dG dG
By, William F. Kendy
jQCG e - iG jW aGgCG OMCG{ :Fb Selling Power Magazine
,H dG fCG e VhC FGG SQ Y
EG jdG GgCG bCG K - dG Gg
April 2002
.YCGh Jc L Kj TQCH MCGh
OY MCG K .YSCG K jT GgCG
ajh bh ajh Ya cCG j Ggh
,VG TCG dG H b dG dG Y
.zddG GH
YC dG S Seh ,H H dG QSCGh
TCG dG dH H H dG dG Se
zGOLe j ,j Y CG{
CG hCG IjL IQS AGd NO IOjR OQCG GPEG .VG
eCG jQja g
IOjR N e NO IOjR j ,FbG ZQCG AT
YCG Hh dG Y e OdG H eEG ,Je
Hbh de GgCG J CG j ,GMCG c
d W ,bCG S hCG dG H cCG H H hCG
dh .IQV d VJ dG GgCG C ,d
fCG G e hQCa .dGh VdGh dG
G jeh FdG Y j ,de GgCG O
j CG Y .H e H QhdGh jS SG
j M .dG IG bGh e GgCG Vh
zeCG j M dh ,f fCG CG SCG{
CG H je e bj K aGgCG e e c
e je
. j fCG cCj
.aGgCG Vh Y FY cQe jCG feEH
.zY Y AH .. JGQ j J
jCGQ Yh ,J FGT feEG Y dCSG
W dG G Y FdG cJ QhdG eh
CG HdG KCG bh ,Ga J fCa .dG
f M Y .dG Ge e bCdGh bdG
eG jOQG Y eH j AdG
fC %30 e MCG f .AdG He EG dG
.aGh
e He 10 c e M 3 dG j
H ,YVG G d j ,g eh .AdG
Ea .iG jWh VGh aGgCG Vh d{
C .dG j d dG Qe J j
je Y J CG cdG a , f
,jj e c eh ,NB bh e J GgCG
zj d e aCG
e AL bdG YVEG Ch .BG e j b
Hj je - hfCG gJJ
Yj dG Ea . j ,jdG dG
OYh MG UdGh QSCGh GgCG H fRGG Y
Je je j e J CG Y ,e ch
.dG YS
b .dY HQ eGHh bCG J CG aCG e .GL
QSCH dG dG jW Y Je IOjR J
aCG e j b d ,b
zGgCG Me UGe g dG S{
MHQCG e Y cdG
8
zIc GgCG d j ffEG j dG{
dG G e dGh ,I c
G FGhQ h SS - FGQRO eH
bh .Ic eN J J 2002 f``j - QGOE G QG

BUSINESS DIGEST

```d ```M IO``SG


?JM dG G WG g e WdG
AGS ah JM OJ Oe S hCG H Fb cCG
BG G .a Y J CG JM Y dG J c
e c Yh IG Feh a Y aJ fCG
,Y eCG VGh Dhe UCG BG .gCG d j
.fG ?J GPa

QC```dG ``H

jQCG dG jdH Gg YCG g{ :fCG Cf e Gc


SCGh H MCG c e g BG Y g{ hCG zH dG
VQ Y g GDdG Gg S j e IOY z?d
j fC eh U DhJ gh ,Vh Y FG
g hHh .`````jdGh `````d ``````G `````aGdG ```H
h IdG JM YCG LQ Qc M ,DhdG
Gh IdG SGh G e jG d aGdG GhLh
VGQ fCa ,f Y SCG d MW hHh ,d
jd aGO hCG W Y Lj h BG Y fCG
.NBG J dG d JGQeh JfeGh f

JM YCG LQ Qc M AVdG Y d
G e jG d aGdG GhLh h IdG
,d Gh IdG SGh

. IdGh dH
dG dP e gCGh

aCG SGh c
.JM J CG e M U hCG U cCG
Gc J CG jH W fC d hj UCG jdG
H d .G jJ e eh hT
G G GSG aCG JGh YVG e
g CG GAMEGh HCG MCG cCG a ,G H
N e dPh ge Ff Y SCG IOdG e jQdG
JG M ,FGQh IjL MGh QaCG Y gPCG J
QdG Y c dG G Fb e %80 e cCG CG
GdG c N g K eh ,dH d bY
Y c e SdG GC b eY .fEG j dG G
Gc JYS gGh CG Y fgPCG J ,QdG
.JMWh eMCG IQH

VJh JGQNG J IOYE bdG M


J fCH J hCG H J eY JJGSG
.WG G

G IAGb
e eY 15 H bQdG g GC J fCGh dL S jCG a
jdG UTCG g e .eMCG M b c GPEG BG
GPe ?H S ch H hS c ?e fS
MG CH J ?GfBG Yh JM f S
jh j G Gg O H , dG dG GH IG
CGH b dH fCG YG gYh
CG Y j fCG J h .
S jU gCG Y J
BUSINESS DIGEST
9
dG :gh CG ,f e jd
.IOGQEGh
2002 f``j - QGO
E G QG

JJGSG VJh JGQNG J IOYE bdG M


,WG G J fCH J hCG H J eY
edG dG JhQ Jh MEH J eY dPh
Vj eY j dG .f a J LQd
LJ ,dG bh M b fCG J eYh .bNCG d
LJ jCG Gh fCG jCG ae Y YJ JGSG
fCG dP e gCGh ,J CG jCG Gh hdG
:eMCG d h a J dG JhdG c e

VG EG LQG
J e eh e e Ie H bGh ie NG
e GC HG .YS hCG YS zJM Qe{ SH b .H
d J dG GMCG OMh JM b SQ ddG
c dG bhCG M .FSCGh JM aCG
dG g ibCGh IH eh j d GQ a H
dH a MCG dG bhCG jCG M .VhCGh
,JM jQG dGh dG OM K ,IMdGh
GgCG gCG g e .c JM jQS EG fCG GNCGh
EG J dG GgCG g eh M eY JSCG dG
ATCG g e ?BG
Jh Y S KCG dG
:f CSG ?BG EG
hCG JM j dG e
BG TCG c ? Y
CG S fCG g ?G VH
?eMCG J g ?

Fe Y J
IG
JM j e c a
Yh J b Yh I SC c
IO dGh A V d H Q Th
b H a J H . Uh
g eCJ , e c Y
Jh ,CdG e AH ATCG
SSCG bh FOe Y

:Q````G
Reawakening Your Passion
for Work
By, Richard, Annie and
Daniel
Harvard Business Review
Pages: 86 - 94

```````S
D e ``````````dSQ

S
D e `````dSQ
!!!..```````````H hCG `````````Y
be S ec XG oJ aj eYh ,AdG
,K be Xe j a ,AdG M dSd
Sh .J eh dJ e H dG fCH hOjh
dh cdG jJ e jh QGh G fL hNCj
e H dSdG J iNCG Ieh .dSdG Y J e
ad NCGh hCG OG g dG IOdG S jh
.G

Y J ga cdG iMEG dSQ GC J eY J GPe


:ddG jgG HQCG dH eGdH J cdG{ :CG
fCG T ?zdG - JG - gGdG - GMG
.eG cdG d eGMG dG aJ Qh S
CGh ,aCG cdG g CG J eY J GPe dh
:Jh GNS S fCG T ?zhfEG{ c SG
dG J e a KG W zhfEG{ cT IQGOEG CG d{
.zcdG aCG HQCG

:jQGOEG IBGG
jQGOEG IBGe SDe aK e dSQ be dG IOYEG
,Ye G g .NBGh M H e a CG Y
jG SCG e OY H GC HG .IeG J dh
:Xe Y
?dG jW dSQ J ie CG EG
ef eY fe fh H dSQ f g
?aeh FYh Xe e
?dN CG bGh dSQ g
?jJh j EG h b g g
bGh d dSdG HG jdG g e
jQGOEG JSQ HG jdG g eh ,QGOEG
?dSQ e d
j a .cQd FGO jgL XG S
a e SDG a N IMGh dM BG M jQdG
M hCG FGY hCG Gb QGG c e .Xe e QGM
.Ge

aK e dSQ be dG IOYEG
e a CG Y jQGOEG IBGe SDe
.NBGh M H

:dSQ LGe
hCG ,cd IjL dSQ ZU M GQGM J eY
Jh Me S ,I b dSQ j
Y Y JS dG edG LG H gh .a
:LGG
j e Hh dSdG dJ e H ba S .1
.j c Xe
.UCG dSQ SDG id CH XG H C LS .2
e Hh H fQjh dSdG hAj eY S .3
.IQGOEG J
.dSdG ZU IOYEG cQd YS .4
dSdG j dG VdG Y H VS .5
.jdH djh dG
ea .ffdG dG J e VJ Y hS .6
gGdG e dY LQO Y cT S{ :d J

?He dSQ JQGOGE hGC SD g ?Y GPeh


Dh Yh X e a jh IQ e d S dG g g
?hOQeh
.. a c c J fCG CG Qh Y M O g g
?zfdG{ jCG e j c fe Jh
Ea SCdh .dSQ hH Jh J cdG e
e f ,JSQ e j c dG cdG e
cdG e CG c .X J J h edG Qhe
dG EG J ,CG Y gJh JSQ J dG
.Qh Y Mh e c O a .a dJ
.AfEG jQ O EG cdG SQ Hc d
ZH bh GP jR GQY ZU EG HJ cda

KG W zhfEG{ cT IQGOEG CG d
- GMG{ G HQCG b e a
.cdG aCG zdG - JG - gGdG
INS Jf Jh ,gM j CG b gJ d .PNCG
Y J dEG fTCG dG zhfEG{ dSa .XG H Qj
Y SdG jh eBay be Y jGdG GcCG h dG
.QdG S
cDj ffbh GQSO d SdG J CG e Hh
eZ GQH J fEa ,FYh Xe eGdG
EG SdG e c ODJ jdG Hh .Va Hh
eG EG{ :dSQ J ea .cdG S
Y Xe QJ K zhCG ag g Ad IG
cCdH fEa ,FbO K Y zJCG{ e dG
.c bQCc AdG eJ fCG gGODe dSQ d SJ
j XG .AGS M Y AcPCG XGh AdG
fCG VhG eh .SCG c bCG Y YS 40 e
Xe NG fCG G eh .AcPCG fC JNG
jdG ADgh .HJ hCG J hO a heDj AZCG
J cSh jQGOEG QSG hb d H dG MCG
dJ e H UdG aG J CG
.JQGOEG J eh cdG dSQ
Y FGO dG{ CG d J ea
10 BUSINESS
YCG eCG J fh jh z M

DIGEST

2002 f``j - QGO


E G QG

:Q````G

Y FbO 5 dCJ hCG


H .IQSh Ib a
a K Y J CG j
FH Qjh SDG
.XG c
Hbh bGh CG :
.dGh d
bGe J CG :`fe
W jJh LGeh
Q Jh dG G
.SDG aK

Missed Mission.
By, Chris Penttila
Entrepreneur.
May 2002.
Pages: 73 - 74.

dSQ J GC eGE :QNH


YJh SD Gh dG
eGE h ,Jc e c c e
SD G J W .J GC
,dG e ALh je dM .. dSda .dSdG dh
ZUh J `````a ```` .i````J h `````J
.jeh

.z?g eSH OG e :dCS ,eSGh


, e bh CG e cCG c dG d SQ S .7
.aGgCG jh gOLh Qeh S cQSh
H AbUCGh Ad eGeh dSdG e S .8
.b hH hCG e
d CG aS fC SD gDhfG jS .9
.T c NBG fj dG JGdG Rhj M e
.FdG Y dSdG OhOe Sd GhOCG hS .10
UCG YGO ,Ff SJ dG SdG C
.Hd

:e 4 fb
.e HQCG ( 4) fb SG ,SDe dSQ d
j dG FG hCG UGG g HQCG zG{ g
:dSdG J CG gh ,e c dSQ H J CG
hCG dG Y J h VGhh Se CG :IO
ZdG dGh ffdG dG Y dG e ,RdCc hJ
.VdG
,iNCG SQ e gOGSG hCG f j a :e

gGh G H dG
e dG GQe aCG fj e Gc kL
JGQeh JT GhQj CG Y M ,G
jQ f N jh .GG Z ge jd
H fCG J dG jdG CG Z ,e e{ :kUf
.z``gCG f EG

dG
XdG
SDG
WGbhdG
GQGOEGh
jcG

VGh hJ jdG jfh ,NGO e dG .. f


fj YGh IbdG e .G Gg eRh H
.e Qeh GQ fVj IgX Y e
jjG H IY G GhG c
d cdG EG dH SMEG aa AGOCG J
hP e Yj e CG EG .gG hO
,Ye YGHEG j GG G
11
GNBG Ge gG Id j fC
.jNBG KCdG Y gYj

BUSINESS DIGEST

2002 f``j - QGO


E G QG

fCG d fc hCG ,GL c FG Y jj fRh c GPEG


e GkAL Mh J hCG ,Lh e e Z V
dGh G Z jG dG e dP Z hCG ,Lh
J dGh IG Ua Ea ,a fP CG d d
J GhG CG IjY SGQO XCG M ,Gc
Y bEG eCG c AGS ,aCG IQH GHCG eeCG
,XdG AJQG hCG ,e bY ebEG hCG H JQG
dG .G YdG b e e H eG hCG
V G G Te H J cdG e
CG G S Y Lhh ,FXdG dG e
Z LdG e dG S bCG Ua dG LdG
.dG

ze Z LCG G LG LCG {

NCG Y PSCG zSSGH hjg ffCG GN{ CG Z


bCG UTCG EG fSEG zhfe G{ d j

jQGOEG gG
jT jQGOEG If
:Y QJ
dG YE d HdG cdG

(````T)

.dG IQGOEG jQhO Je aCG


.a cG Y RJ

jdG FQ
OdG f

j
QhdG eCG
MCG Y Sj

J
aJ OY OY

jdG jQJS
Uh IeCG
aQ f
GTd
zQGOEG QG{

zT{ cT
IgdG - 4002 .U
.. - 11727 :f je
20 2 2633897 :J
20 2 4036657 :J
20 2 4025324 :J
20 2 2612521 :ca
03 4254353 :jQSG e

:JG
5510492 : T -OQCG
Y - 5515636 - 5534291
AU 206949 : f S - dG
6743449 : hH OGe Y - d
4749887-4749929: VjdG QOe cT - jOdG
6521147 - 6504053 : IL QOe cT - jOdG
HO -2977110 : 2977111: c.IQGOEG cT - GQeEG

12126 :Gj
E G bQ
ISSN:1687-0891

fh f jdG IQGOEG
e b HQ b YCG Y NO K IQGOEG SGQO fCGH eY f c
U fc jQGOEG dG CGh ,jS Y f fCG jJ edG
YCG IQGOEG H G dG CG d J K .Ieh
.jCG g H jf dG dG LQO g ,dGh eCG
fhdEG fh ae GhOCG HdG cdG XJ dG
b H dG Y hD f dG IQGOE e
QU YdG J XJ Hh .edG e jY
YU J dG Ud Jh MfG cCG cdG
gGG GLG Y IQdG dP EG j .gQHGh
.dG GQGh dG Gh dGh GYCG IOG
ag UdG UbG UCG a .Ic S RaCG jdG IQGOEG dh
.YCG IQGOEG SSCG e dG IjG UdG AGQh G ffCGh ,JGP
fYJ CG VhGh .Ff fh AdG d cdG SDf a
a .j Gg dh .NQCG QSCH dGh fEG Y LddG
dCGh .Ua Y f fh gfh AdG T
NBG EG S e dG C JGSG Jeh GgCG
.YdG QGe Y e NBG eh
YCG LQ j PEG .fh f IQGOEG J QU
dGh hdEG jdG FSQ e bh dG
dG ;GMCG MCG h .ILCGh dG MCG Y
c hjh VQG c hj a .IjL QaCG Y
e edG UCG M ddG SGh JGdG e L
.REGh GSG jH e jdG IQGOEG fh eG J
f fh VG dG e hCG dG b a .g eCG bj h
IQGOEH Ofh f dG dG HQ b K .dG IQGOEG Y
e fCGH K .GgCH IQGOEGh zOR{ h zGh{ h zcEG{ jfh ffEG
jdG J e d H GPa .GjL jQGOEG gG Y c f fdG
?!dG GhOCGh
cT S ea .G dUCG KCG gG J H
IGOCG j Balanced Scorecard RGG AGOCG Se CG J zhfEG{
.a dG ebQCG bGh e cdG H j fC ,FGQ
aCG HJ CG eEa .Benchmarking LG fQG YT Kh
.eGMH dG e J hCG d SQG
G dG e aCG d Sh LJ fCG jCG Kh
.dG iG Y cCG IdG W a Continuous Improvement
Core Competencies jQG GAdG SSCG Y dG jf CG J c
CG jJ dG IdG cd S ,YCG Y GL a c
Q M GNCGh hCG N J CG e aCG eeCG a ,aJ
.Jb
J fCG EG ,Je Reengineering IQdG CH AYOEG e ZdG Yh
IQg e dG e e CG e CG J hCG jJ Y
JQg J cCH hO g EG H .dd J hCG ,d
.dG
e J dGReh fc ,jdG dG NGhCG OS dG gG
e f fCG e ZdG Yh .dGh dG j dG d
feEH GR e dG jdG J H dUCG d K fCG EG ,Of hCG
dGh YdG J CG H d .eOb Ic LC XJ
a .IQGOEG Oeh UCG .UCG fh jZ EG IjG UdGh
.jdG dG EG j a ,jGdG c

You might also like