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Response NoEED N R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22

R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 R39 R40

TIME SPENT (in mins) INFORMATION S3 S4

Cum Time S5 NEED INFORMATION

Cum Time S3

S4

S5

Stage S1 S2 S3 S4 S5

Time Spent (in mins)

Cum. Time (im mins)

RESPONSE CRAVITY R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 R39 R40

NEED BAD BREATH TOOTHACHEASTE T

INFORMATION SEARCH NEWS PAPER PERSONAL COMMERCIAL

ATION SEARCH PUBLIC

EXPERIENCAL

F1

F2

S3 F3

F4

F1

F2

S4 F3

4 F4 F1 F2

S5 F3

F4

RESPONSE INTIATOR INFULANCER R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 R39 R40

DECIDER

APPROVER BUYER

USER

GATEKEEPER

RESPONSE Q1 R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15 R16 R17 R18 R19 R20 R21 R22 R23 R24 R25 R26 R27 R28 R29 R30 R31 R32 R33 R34 R35 R36 R37 R38 R39 R40

Q2

SOURCE OF INFORMATION Q3 Q4

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