Presentation On Lux

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History of Lux in India

Leela chitnis was one of the first brand ambassador to advertise lux soap in India.
Today, the brand is still heavily advertised in India using Bollywood stars. Madhubala, Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors. Aishwarya Rai, Priyanka Chopra and Katrina Kaif are the present brand ambassadors of Lux. While actress Shriya Saran have signed as brand ambassador for kollywood and tollywood. In India Shahrukh Khan was the first male in a Lux advertisement and he is now joined by Abhishek Bachchan.

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Lux packaging in 1960s

Bollywood actresses Nanda and Shakila became brand ambassador of Lux in 1960s. Rectangular in shape. Lux written in simple bold letters.

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Advertisement of 1960s

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Lux packaging in late 60s

Hema Malini and Babita joined the lux clan in late1960s. Lost rectangular shape and is curved at ends. Packaging changed with designs enclosing Lux.

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Lux packaging in 1970s

Design of the package changed.

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Lux packaging in 1980s

Packaged in same colours but with more patterns on it.

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Lux packaging in late 80s

Packaging totally changed. Bar is in oval shape. Lux written in a different manner.

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Lux packaging in early 90s

Change in packaging.

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Lux packaging in 90s

Packaging changed .

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Lux packaging in 2000

Writing style of Lux is different. Slight change in packaging.

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Lux latest look

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THANK YOU

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