Business Environment

Internal Environment

Business Decision

External Environment

Types of Environment
Business Environment
External Internal

Environment

Environment

Macro

Micro

Internal Environment
Value System Mission and Objective Management Structure and Nature Internal power relationship Human resources

Company image and brand equity

Physical assets and facilities

R&D and Technological capabilities

Marketing resources Financial factors

External Environment - Micro

Suppliers Customers Competitors Marketing Intermediaries Financiers Publics

External Environment - Macro

Political / government environment

Legal environment

Global environment

Technological environment

Socio/cultural environment

Demographic environment

Environment Analysis And Strategic Management

Determination of Mission Evaluation & Control

Establishment of objectives

Implementatio n Choice of Strategy

SWOT Analysis Consideration of Strategic Analysis