08

THE NETSIZE SURVEY 20

The Power Of Us
 08
THE NETSIZE SURVEY 20
The Power Of Us
 the netsize survey 2008
THE POWER OF US

THE POWER OF US
RENAUD MÉNÉRAT & PEGGY ANNE SALZ

Digital convergence of communications, content and communities is driving

profound change, removing the constraints of time and space to deliver any-
time, anywhere and always-connected applications and services that transcend
devices and platforms.
In a sense, the world around us has become the network and we have become
the content.
We are witnessing the rise of a participatory culture in which each individual
can co-create the content they consume and shape the industry in which they
work and the society in which they live. Everyone can be a publisher and,
more importantly, everyone’s opinion matters. It’s a tectonic shift in the rela-
tionship between people and technology that TIME captured in the design
of its magazine cover for the 2007 Person of the Year, incorporating a mirror
to reflect the face of the individual reader. It’s all about harnessing the power
of technology to create content and communications on our terms. There are
no limits to what we can do, and we demand technology and services that
enhance this newfound freedom of expression.
We at Netsize encourage you to seize the reins and co-create your content. To
this end, we have divided the Netsize Guide into ten comprehensive chapters
– ten to also mark Netsize’s 10th anniversary - reflecting the ways people con-
nect with each other and with the abundance of content and services at their
finger tips. This underlines our conviction that people want their activities to
dictate the technology they use – not the other way around.
We have also asked you, the readers, to participate. This Netsize Guide is very
much YOUR voice. Between November and December 2007, we conducted
an online survey of industry executives across five continents and 79 countries.
In total, we received an impressive total of 1,835 responses and 705 additional
and invaluable comments from people and professionals who share the same
passions. From Mumbai to Guayaquil, and from Reykjavik to St Petersburg,
you have expressed your opinions and ideas.

3
 the netsize survey 2008
THE POWER OF US

Thank you for lending your voice to ours.

Renaud Ménérat & Peggy Anne Salz,

in the name of the Netsize Survey team.

ABOUT THE NETSIZE SURVEY 2008

The published results and comments of
the survey are only reflecting individual
opinions and do not represent any Netsize
or mentioned companies statement.

4
 the netsize survey 2008
SURVEY FAC TS

NETSIZE SURVEY FACTS

The survey has been conducted by Netsize between the 23/11/2007 and
23/12/2007.
1,835 persons from 79 countries answered the Web-based questionnaire and
provided Netsize with 705 comments.

Region
Europe 69%

Americas 14%
Asia 11%
Africa 3%
MIddle East 2%

0 10 20 30 40 50 60 70 80

Top 10 Countries
United Kingdom 137

France 74

The Netherlands 72
USA 69
Germany 66
Spain 64
Italy 61

Belgium 37
India 35
Sweden 28

5
 the netsize survey 2008
SURVEY FAC TS

Market / Industry
18% Mobile application
ser vice provider
s operator / ISP
15% Telecommunication
vid er
12% Mobile content pro
ncy
11% Ma rketing & Interactive age
middleware
9% Integrator, sof tware &
4% Media
3% Journalist & analyst

3% Bank, finance & ins

urance
games & video)
2% Entert ainment (music,
acturer
2% Handset & device manuf
nit y
2% Internet por tal & commu
2% Internet merchant

1% Industry, energy
& utilities

1% Transport , logisti
cs & automotive

1% Regulator & indust

ry association
inistration
1% Government & adm
11% Others

Title
t, CEO, MD) 63%
Management (Presiden

Marketing 13%
pment 13%
Sales & Business Develo
Technical & 8%
Projec t management
Others 2%

Gender
Male 94%

Female 6%

0 10 20 30 40 50 60 70 80 90
6
ACCESS
 the netsize survey 2008
ACCESS

sses and by-pass

g mobile Web to the ma
Will Wi-Fi and WiMAX brin the pro ces s?
rator net works in
the 2.5/3G mobile ope
Yes 49.4%
No 50.6%

bile (WAP sites or

mainly be made-for-mo
Will the mobile Internet
the Internet?
transcoded) or simply
WAP 21.5%
Transcoded 20.7%
Internet 57.8%

access wireless dat a

the primary devices to
Will mobile phones be
ser vices?
Yes 70.6%

No 29.4%

a usage?
me for low mobile dat
Is the cost of dat a to bla
Yes 75.3%

No 24.7%

evolve to be :
Will mobile operators
es enabler 74.9%
Mobile content & ser vic

es ret ailer 25.1%

Mobile content & ser vic

0 10 20 30 40 50 60 70 80
9
 the netsize survey 2008
ACCESS

ng able to
3G phone itself, it’s bei
app for me is not on my
Interestingly, the killer ernet access on the mo ve - great for
my laptop to get fast Int
use it as a modem with Wi- Fi bec om ing inc reasingly
on the tra in :) I thin k we are going to see to provide
get ting em ail ng big deals with BT
, esp eci ally now we have the likes of FON doi
import ant
at no-brainer prices.
dense net work coverage m
Blue tab Solu tions, London, United Kingdo
Matthew Goodsall,
ion
b’s potential for educat
We need to tap the We e imp act
ly make a positiv
& health ser vices to tru
.
within the global society
Sha h, Nok ia, Mu mba i, India
Chirag C

as they take the

dom ina te in the fut ure
Fla t rate tar iffs will cus tom er.
equation for the
uncert ainty out of the
Vod afo ne, Irela nd
Dom Smith,

nce) and
device (consumer experie
time, proves that it is the far been
The iPhone, for the first rrid e wh at has so
cin g (iPh one has fl at rate data pricing) to ove
has the pri
dat a adoption.
an inhibitor to wireless
Fran cisco, USA
Gene Keenan, Isobar, San

masses as
ng the mobile Web to the
WiMAX net works will bri
I do not believe Wi-Fi / t platforms .[..] . The key to bringing
ologies, not actual conten n their
these are just pipe-techn s are gea red up to ope
We b to the ma sse s is openness. Operator add value,
the mobile of the ecosystem to
rms and allo w cus tom ers and other members
platfo
.
regardless of their role
, Guayaquil, Ecuador , the Int ern et is
Eduardo Raad, Me trom ovil In ter ms of IP tra ffic
compared to only
growing 100% per year,
5% for mobile dat a.
ement LLC, Costa
Carl Gunell, Maximin Manag
Mesa, USA
wireless device, we
ne will be the strongest
Although the mobile pho example wireless
ted hardware emerge, for
will also see more dedica e released.
s Sony and Amazon hav
readers similar to the one kjav ik, Iceland
Reykjavik University, Rey
Olafur Andri Ragnarsson,

telecom.
of technology, media and
rne t are na wil l see the first step in the merger le to ass ume the
I think the mobile Inte platform. It is feasib
w it wil l tra nsf orm and run on the WiMAX , how eve r the re is a
Telecom as we kno rent telecom providers
tin ue to be the cur s
operators of this platfo
rm will con t free for consumers. Thi
e can run the WiM AX and provide the produc cos t for
Googl ause a bulk of the
school of thought that telecom providers bec
itive advant age over the inate most of these by
will give them a compet Go ogl e can elim
, col lec tio ns, ma rke ting and suppor t, and
telecom is billing er their costs.
free and using ads to cov
providing the ser vice for
Anuj Kumar, JP Morgan, USA

10
WORK
 the netsize survey 2008
WORK

l be possible to
s where you think it wil
Which are the 3 sec tor e RO I?
case with pos itiv
make an M2M business

Point of sales 23.2%

Transport 20.2%
g 11.9%
Automatic meter readin
Sur veillance 10.9%
Healthcare 10.5%
Automotive 10.2%
Energy 4.5%
Insurance 4.4%
Manufacturing 4.2%

ate and
ote workers to communic
ations (UC), allowing rem
Will Unified Communic ed in:
ively, be widely deploy
collaborate more effect

2008 6.1%
2009 44.3%
Later 46.8%

Never 2.8%

s across
rkers to reach colleague
e presence, allowing wo
Will the ability to manag becom e a rea lity in:
nications in real-time,
a wide variety of commu

2008 11.8%
2009 51.0%

Later 35.2%

Never 2.0%

beyond push email

for the enterprise go
Will produc tivity tools
and laptops in:

2008 15.1%
2009 48.4%

Later 35.1%

Never 1.4%

0 10 20 30 40 50 60 70 80
13
 the netsize survey 2008
WORK

high that any remote

dles are so excessively
At this stage, data bun ner, not an incentive
/data is a cash bur
access to corporate files
to explore.
sulting, Toronto, Canada
Bob Sorensen, Sorensen Con

lt in GPS will be the

tracking people via bui
The social problems of
wth of this area.
biggest issue to the gro
ilAg ent Lim ited, United Kingdom
Robert Hurst, Ma

son is they
M business, and the rea
ica have est ablished M2
Some countries in Afr . Changes take tim e, and social and
any existing structure
didn’t need to replace
take much more time.
infrastruc ture changes ik, Iceland
Reykjavik University, Reykjav
Olafur Andri Ragnarsson,

s, is only a reality
beyond email and laptop
The mobile workforce, rk.
the world of wo
in ver y small pockets of
en, 3 UK Ltd, Lon don , United Kingdom
Pelle Lars

eless revolution,
ler’ application of the wir
Push email, the first ‘kil the add ed control and
lar executives with
has provided white col loo kin g for .
t they had bee n
instant gratification tha , Uni ted Kin gdom
municat ions , Lon don
Richard Paul, Retriever Com

14
LISTEN
 the netsize survey 2008
LISTEN

e:
Is Apple’s iTunes rington
sic 20.8%
The cat alyst for UGC mu e produc t 79.2%
Just a nice way to propos

what do you think?

Concerning ringtones,
disappear 37.7%
They will progressively %
duc t here to stay 62.3
They are a specific pro

sic distribution?
will lead the mobile mu
According to you, who
%
Labels & ret ailers 48.4
%
Wireless operators 24.0
duc t
way to propose pro
14.8%
Device manufacturers
Other 12.8%

music
control means to access
l the mo bile dev ice become merely a remote the me ans to buy
Wil providing users
l it boost music sales by
stored elsewhere or wil
impulse?
the music they like on
%
to access music 48.3
A remote control means
51.7%
A means to buy music

0 10 20 30 40 50 60 70 80
17
 the netsize survey 2008
LISTEN

ne and dandy,
on models may sound fi
on a real CD. Subscripti
Nothing beats a real file you lose you r mu sic.
when you unsubscribe
but at the end of the day
, Hoeilaart, Belg ium
Guido brockmann, emobilo

eaming
dragged kicking and scr
ind ust ry and dis trib ution net works will be se can never
The mu sic sharing net works. The
presented by P2P file
to face up to the issues possible tha t a mu ch mo re dir ect
y be worked with. It is
be defeated, and can onl buyers , and tha t the mid dle men of
ween artists and music
connec tion will exist bet
aw ay.
the industry will wither
London, United Kingdom
Alex Kerr, PhoneThing Ltd,

up your car and

instant benefits: Fueling
The ultimate features are
r car, for example.
your mobile music in you
Voo rbu rg, The Netherlands
Michael Boevink, IMCI,

price of a song is
t, impulsive access. If the
I think the key is instan app roach is clear.
bar, then the marketing
now the same as a candy pur cha se as simple and
e is to make the
And what needs to be don
seamless as possible...
apore
John Lambie, Bates Asia, Sing

18
PLAY
 the netsize survey 2008
PLAY

solve the por ting costs?

sta ndardisation happen to
Will handset platform
Yes 55.9%
No 44.1%

h:
multiplayer games throug
Will you play LBS and/or

) 10.2%
Short range (Bluetooth
WiFi 49.5%
%
2G/3G net works 40.3

ess ary to become

elop the capabilities nec
Can mobile publishers dev
ret aile rs?
successful D2C games
Yes 64.6%

No 35.4%

e?
nt mobile gaming consol
What will be the domina
%
es (e.g. Sony PSP) 61.9
Wireless gaming consol
N95) 38.1%
Multimedia mo bile phones (e.g. Nokia

bile device?
genre of choice on a mo
Will casual games be the
Yes 75.7%

No 24.3%

re of mobile gaming?
ome the dominant gen
Can MMORG games bec
Yes 37.6%
No 62.4%

0 10 20 30 40 50 60 70 80
21
 the netsize survey 2008
PLAY

uires real-time
platform or ser vice req
of online gaming on any don’t see this
Successful deployment idth as it is req uire d. I
ic allocation of bandw
interac tion and dynam ruc ture. It wil l req uire 3G.
sting 2G mobile infrast
happening using the exi
Inc., Boulder Creek, USA
John Armstrong, Apisphere,

l give MMOs the boost

Cheaper dat a tariffs wil
e truly big.
they still need to becom
t Gm bH, Germany
Benjamin Zuckerer, CipSof

casual users,
and will primarily be for
rket on mobile handsets
Games remain a niche ma ir bas ic ent ert ainment and
use rs to hav e one dev ice to provide all of the and music
and allowing ming devices, cameras,
nic atio ns nee ds, wit h specialist devices (ga nal exp erience.
commu er and more professio
yer s) for tho se use rs who need a fuller, rich
pla
Oscar Grui, France

of online and
impact on the usability
works will have a major
Mobile broadband net ice screen-siz e and usa bility means
the-move. However, dev
multiplayer gaming on- primary use r inte rfa ce.
ard» phones that are the
that it won’t be «st and Trai ning , United Kingdom
, Inde p. Res earc h &
John Massey, Dr J. Massey

ver y niche
ilst MMORPG will be a
ular but mostly free, wh
Casual games will be pop
e ROI and ARPU figures.
segment with remarkabl rg, Russia
Fun Traders Ltd., St Petersbu
Mikhail Denisenko, United

22
WATCH
 the netsize survey 2008
WATCH

entert ainment?
nt choice in mobile TV
What will be the domina
%
ing on mobile device 39.5
Existing TV programm
snacks 60.5%
“Made for mobile” TV

sumption model be:

Will the mobile TV con
21.4%
One to many broadcast
ope rat ors
controlled by the d by the users 78.5%
On-demand determine

jec tor y to SMS?

see a similar growth tra
Will mobile video chat
Yes 25.4%
No 74.6%

0 10 20 30 40 50 60 70 80
25
 the netsize survey 2008
WATCH

don’t want to
ed, meaning that they
ple want to be entertain oming their
The vast majority of peo what’s on rather tha n bec
y want to flick and see
make the choices. The
ow n program director.
, Hoeilaart, Belgium
Guido Brockmann, Emobilo

parent s
e gimmick for absent
uld I wa nt to see the person I talk to? A nic stre et talking
Why wo in or walking down the
ing to the ir chi ldre n, but for me, on the tra to wa tch the m on
talk annoyance having
, it would simply be an
to a friend or colleague ma inta in a con ver sat ion
my cam era at me , wa tch where I’m walking and
screen, point
gged.
all without get ting mu
tthe wTa pso n, CM S, Che sham, United Kingdom
Ma

ws,
case of live events (ne
TV con sum pti on wil l be 1 to many in the
Mobile nt.
for regular entert ainme
sports), and on-demand Indi a Pvt Ltd, Mumbai, India
inment Television
Kaushal Modi, Sony Enterta

idu al-to- mil lio ns TV.

com e fro m one -in div
The big gro wt h wil l real places. There are
l people, in real time, in
People want to see rea uns top pable when money
this but it will be
enormous barriers to
enters the game.
AS, Oslo, Nor way
Frank Rigal, Runa.tv Holding

e 2 Ma ny con ten t
on will be ma de of On
Mo bile TV con sum pti
e Advertising features.
combined with One 2 On
ile, Germany
Florian Stenke, Arvato mob

not see it get ting

ely over-hyped. I can
TV for mobile is massiv vid eo chat, other than
and clips. As for
much beyond highlights st peo ple use chat because
rest» users, mo
for cer tain «special inte
it is anonymous. m
Warehouse, United Kingdo
Alex Hampson, Carphone

Slingplayer, which
count produc ts like the
I would cer tainly not dis t is alre ady being paid for
ing television tha
provide a means of access mobile television
sus buying a ver y limited
or coming free to air, ver
.
offering from operators
Anonymous

26
SHARE
 the netsize survey 2008
SHARE

net works?
dominate mobile social
Will Web 2.0 companies
Yes 67.7%

No 32.3%

entiato r bet ween

ereabouts the key dif fer
Is knowing members’ wh
net works?
mobile & Internet social
Yes 53.8%
No 46.2%

nic ation
working? Is it a commu
e of the mo bile dev ice in mobile social net ply a me ans to
What is the purpos nit y on the go, or sim
use rs to con nec t wit h members of their commu
tool allowing ance their online profi
le?
tos & experiences to enh
capture and publish pho
75.7%
A communication tool

publish 24.3%
A means to capture and
photos & experiences

es the most traffic

which potentially captur
Will ad-funded content, nt adv ert ising model?
rk, be the domina
in mobile social net wo
Yes 72.5%

No 27.5%

0 10 20 30 40 50 60 70 80
29
 the netsize survey 2008
SHARE

it is a key
key dif ferentiator, but
where abouts is not the
Know ing a me mber’s net works.
mobile & Internet social
dif ferentiator bet ween
York, USA
Dan Melinger, Socialight, New

ny ‘ac tually’ ‘really’

eos is impulse. How ma
Taking pic tures and vid n of sharing them with
then take the pai
maint ain a library - and
family/friends? re, Singapore
Ohal, Asia Pacific, Singapo
Praveen Kumar Sat tarapu,

s for this
munic ation device. It wa
still is, primarily a com
The telephone was, and rking will enj oy a sim ilar suc cess as
so easily. Social Net wo
reason that SMS took off change in dev ice usa bili ty.
and will in turn drive a
it tick s the right boxes gdo m
Shalfor d, Uni ted Kin
Morgan Bryan, M3Media,

30
DISTRIBUTE
 the netsize survey 2008
DISTRIBUTE

company organizes
r impact on how your
Which will have greate tom ers?
distribution to cus
itself and its content for
The Device 42.5%
The Net work 57.5%

mobile content
scription dominate the
Will free-D RM with sub
distribution?
Yes 66.1%

No 33.9%

distribution:
Concerning user super
%
successfully 48.6
It is the superior way to
market produc ts
51.4%
xity than it’s worth
It creates more comple

0 10 20 30 40 50 60 70 80
33
 the netsize survey 2008
DISTRIBUTE

y perception of such.
as DRM-free content, onl
There is no such thing m
4 ltd, London, United Kingdo
Thor-Arne Pet tersen, the2

is nice but it is too

of super distrib ution
I think that the ide a tio ns via a shop GUI will
t recommenda
complic ated. I think tha
be the way to go.
bH, Dor tmund, Germany
Dirk Markner, Vistream Gm

ubiquitous using
applications should be
Access to content and licensing rights once
ers should only pay for
personal keys. Consum nse s from any where.
ys“ to access their lice
and then use their “ke
Car, phone, home etc .
, Alexandria, USA
David Hudert, Rockitz Inc.

home
will become the central
is shif ting fro m the stu dy to the living room, it atio n). The
As the PC ter tainment, communic
ice wh ere all mu ltim edia is taking place (en es, TV and vid eo.
dev access music, gam
extension of the PC to
mobile will then be the
Maisons Laffitte, France
Jonie Oostveen, Beatbrew,

wife and
nt is helping us to talk to
but ste adi ly com ing alive. One single instrume h the inc reasing
Convergence is slowly sic and games. And wit
the sam e tim e), and allowing us to play mu t on my wa y hom e on
bank (albeit not at if I can do a PowerPoin
me mo ry chi ps, wh y should I carry my laptop it equ ally effi cie ntly?
capacity of sole if my mobile can do
I invest in a gaming con
the train? Why should re, Sing apo re
Ohal, Asia Pacific, Singapo
Praveen Kumar Sat tarapu,

34
FIND
 the netsize survey 2008
FIND

Three
bat tle against the Big
win the mobile search
Will white label search
ers?
branded search provid
Yes 23.7%
No 76.3%

d
by joining up with brande
the risk of brand dilution
Do mobile operators run
?
mobile search providers
Yes 43.9%
No 56.0%

?
tent and ser vices search
component in mobile con
Is location an essential
Yes 74.0%

No 26%

ing
results, thus necessitat
l use rs exp ect acc ess to many search engine
Wil
mobile search solutions?
the need for federated
Yes 50.7%
No 49.3%

r
pensate for current poo
and vision) search com
Will multimodal (voice
usability?
Yes 43.7%
No 56.3%

0 10 20 30 40 50 60 70 80
37
 the netsize survey 2008
FIND

rd on white label search

The most searched wo
war is already won.
por tal is ... “google”. The
Anonymous

/her location,
user should consider his
The results given to the inte grating
ogle’s PageRank) and
good results (such as Go con ten t sho ps, travel
s such as Web,
multiple content source
dat abases, etc .
, Guayaquil, Ecuador
Eduardo Raad, Metromovil

addition to
contex t-awareness, in
ess can be improved by
Search usability & usefuln ver y dif fer ent meaning if
nes s. For exa mp le, a restaurant search has again
location aware - and is entirely dif ferent
d dur ing lun cht ime , early evening or night tion .
per forme ne’s calendar applica
m within the mobile pho
if the search is done fro
ted Kingdom
Pauli Visuri, AddWit Ltd, Uni

38
PURCHASE
 the netsize survey 2008
PURCHASE

tionship on mobile?
e to ow n the billing rela
Will operators continu
Yes 78.6%

No 21.4%

(Credit card, Paypal,

ce to pla y on alternative billing
Will operators have a pla
Google) transactions?
Yes 73.1%

No 26.9%

e
ope rat or bas ed mo bil
aut hen tic ati on the key dif fer ent iat or for
Is
pay ment?
Yes 77.9%

No 22.1%

S have disappeared?
When will Premium SM
2010 22.4%
2013 22.2%
2018 15.7%
Never 39.7%

nificant traction
nic ations (NFC) gain sig
Will Near Field Com mu
beginning in:

2008 6.9%
2009/2010 38.1%
Later 55.0%

0 10 20 30 40 50 60 70 80
41
 the netsize survey 2008
PURCHASE

many years. The

ser vices will be here for
The model of premium IP.
ft from SMS to
(charging) bearer will shi
Mo billi anc e, Pet ach Tikva, Israel
Ehud Spiegel,

by
bile payment provided
8 million Chinese use mo get ting
a key element in
a Chinese Bank; banks are
nt on the roa d or not.
mobile pay me
Brussels, Belgium
Tanguy De Lestre, Agoria,

pay ment?»
operator based mobile
aut hen tica tio n the key dif ferentiator for llet and therefore
«Is tomer (no wa
for the MNO/M VNO cus
Yes , due to ease of use h inc rea sin g usa bility of
les s com ple x id-/aut h.-process required). Wit l become
no more or this dif ferentiator wil
ts & alte rna tive mo bile pay ment ser vices,
handse
less import ant.
Anonymous

42
PROMOTE
 the netsize survey 2008
PROMOTE

?
of mobile for marketing
What will be the best use
%
Direct marketing 39.7
rch marketing 32.5%
Internet banners & sea
Mobile TV spot 27.8%

use rs’ da ta to
ces sfu l in res ell ing
Wi ll op era tor s be suc
advertisers?
Yes 58.3%

No 41.7%

traffic, connec ting

y to drive point of sales
Is mobile an efficient wa
ailing environments?
the digital & physical ret
Yes 82.6%

No 17.4%

inc rea se mo bil e

app lica tio n tha t wil l
Is 2D bar cod e a kill er
commerce?
Yes 44.9%
No 55.1%

brand and connec t

e a key mean to build
When MMS will becom
to customers?

2008 9.8%
2009/2010 31.0%
Later 18.9%
Never 40.3%

0 10 20 30 40 50 60 70 80
45
 the netsize survey 2008
PROMOTE

wil l always
. PIN and NFC ser vices
ical dead-end for mobile
Barcodes are a technolog age.
ty and reliability advant
have a massive usabili Kin gdo m
Warehouse, Uni ted
Alex Hampson, Carphone

video conference-
as the shoe-phone or the
I think MMS is as good t ide a with ver y few
plex, kind of elegan
watch. A ver y good, com rne t+e ma il suppor t (such
ne will have Inte
practical uses. Every pho ded.
ones) so MMS is not nee
as BlackBerr ys and iPh r
, Gua yaq uil, Ecu ado
Eduardo Raad, Metromovil

attrac t/captu re via

is similar to the PC -
Ad ver tising on mobile ting .
touch via direct marke
banners and remain in
Anonymous

46
 ze Guide 2008 is available at
The full version of the Netsi
www.netsize.com

ABOUT THE NETSIZE SURVEY

The Netsize Survey is an extract of the Netsize Guide a comprehensive annual
industry report, documenting the state of the global mobile content and services
market. Drawing on in-depth research and exclusive interviews with industry
executives and opinion-makers, it provides professionals an essential snapshot of
the developments that have taken place and the trends that matter.
On the occasion of the 10th anniversary of Netsize, and in recognition of the
tectonic shift to a participatory society, this 2008 issue of the Guide has invited
you, the readers, to join the debate on the issues impacting mobile at all levels.
Th is fi rst-ever reader survey, conducted online by Netsize, makes this truly a
Mobile 2.0 reference work.
The Netsize Guide features:
• 25 interviews with industry senior executives at leading companies including eBay,
Google, HighCo, Jamba, MSN, Nokia, PayPal, Visa, Vivendi Mobile Games,
and Vodafone… to name a few.
• Exclusive results from a worldwide survey of 1,835 mobile communications
industry professionals from 79 countries. (this document)
• Mobile telecommunications data covering 27 countries, and including the market
value of mobile content and third party offers available for services such as mobile
messaging, mobile internet and mobile payment.

ABOUT NETSIZE
Netsize is a leading mobile communications and commerce enabler. Netsize solutions
include Mobile Messaging with SMS and MMS delivery in 200 countries, Mobile
Payment through operator-based billing (Premium SMS, MMS & WAP) in 22
countries, and Mobile Content Management platforms with publishing & editing
tools to manage messaging services and mobile Internet portals. Netsize manages
more than 60 million mobile transactions per month for 800 customers worldwide,
including Fortune 500 companies. With 200 employees in 11 offices worldwide,
Netsize provides both robust technical infrastructure and marketing expertise to
support this successful deployment on a global scale.

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