Market research and advertising 40 marks 1. mention any 2 point of difference between advertising and publicity [2] 2.

.Explain any 2 mentods of conducting market research [5] 3.Give 5 reasons why people consider advertising a social waste [5] 4.briefly explain outdoor advertising [2] 5.suggest any 5 ways society benefits from advertising [5] 6advertsing encourages artificial living. Do you agree with this statement? Why? [5] 7.what do you understand by marketing research [2] 8state 2 advantages of radio advertising [2] 9state any 5 provision in the code for commercial advertsising laid down by ASCI [5] 10. Explain the role of market research [7]