Nhm ABC

Cc vn c cp trong slide ny:

- Phn tch c im ngi tiu dng ti Vit Nam khi online internet - Thi quen, tm l mua sm ca ngi tiu dng - Phn tch qua th trng Thng mi in t - i nt v m hnh Groupon.com - MuaChung.vn v nhng ci tin ring - Thnh cng ban u ca MuaChung.vn v Mt vi con s n tng

Phn tch c im ngi tiu dng ti Vit Nam khi online internet
Qu thi gian ca ngi tiu dng
TRUYN HNH
7.00 am 9.00 am 11.00 am 1.00pm
Bo, tp ch Thi gian i n tra Li xe Tm kim thng tin v chat Gi n sng

BO, TP CH
Bo bui sng

OUTDOOR
Trn ng i lm

RADIO
Gi n sng

ONLINE
Check mail v tin tc

Thng tin gii tr, nghe nhc

3.00 pm 5.00 pm 7.00 pm 9.00 pm 11.00 pm

Thi gian n ti Chat, Blog, mng x hi

Trn ng v nh Tp ch gii tr

Li xe

Tin tc, lt web Tm kim thng tin, chat, Blog, mng x hi

Ngun kho st- thng k

Phn tch c im ngi tiu dng ti Vit Nam khi online internet

Thi quen, tm l mua sm ca ngi tiu dng

Thi quen, tm l mua sm ca ngi tiu dng

Thi quen, tm l mua sm ca ngi tiu dng

Thi quen, tm l mua sm ca ngi tiu dng

Thi quen, tm l mua sm ca ngi tiu dng

Cc nhn t nh hng n hnh vi mua hng qua Internet.

Thi quen, tm l mua sm ca ngi tiu dng

Thch gim gi, khuyn mi Nhy cm vi gi, thng xuyn kho gi Tm l s ng hoc mua theo ngi khc D thay i quan im tiu dng Thch xi sang Mi vng min c tm l tiu dng khc nhau:
TP.HCM "kt t n tng u tin, H Ni n o nm ln by lt Min Bc coi trng v b ngoi, min Nam u tin gi tr ch thc Ngi min Nam mua sm ty hng, ngi min Bc ln lch r rng

Cc nhn t nh hng n hnh vi mua hng qua Internet.

Cc yu t vn ha Cc yu t x hi Nhng yu t c nhn Tui tc v giai on ca chu kz sng Tm l Tm l{ ca tng loi khch hng Nhm tham kho Nhu cu v ng c

Nn vn ha

Ph n

Nhnh vn ha

Gia nh

Ngh nghip

Tri gic

Nam gii

Tng lp x hi

Vai tr v a v

Hon cnh kinh t

Kin thc

Ngi cao tui

Truyn thng mua hng

Phong cch sng Nhn cch v { thc bn thn

Lng tin v thi

Tr em

Ngi bnh tt m au Khch hng c c tnh khc nhau

Cc nhn t nh hng n hnh vi mua hng qua Internet.

Vy u l c hi cho cc doanh nghip bn hng qua mng Vit Nam?

Biu tng trng Internet Vit Nam t nm 2003-2011

Th trng TMT Vit Nam

Cc hn ch:
-

Tm l ngi dng thch nhn tn mt s tn tay, e ngi la o v cht lng km Cha quen thanh ton online H tng thanh ton, shipping, logistic cha tt Php l cha mnh
Th trng rng ln, t cnh tranh Tm l tiu dng v mua sm dn thay i i tng vn phng ngy cng bn rn v thch mua sm online tit kim thi gian Cc ngn hng m rng mng li th ATM v Credit

Cc u th:

Th trng TMT Vit Nam

y l nhng thng tin quan trng cc doanh nghip tip tc pht trin chin lc ca mnh, lm cho khch hng tuyt i hi lng

i nt v m hnh Groupon.com

i nt v m hnh Groupon.com ( Mua hng theo nhm)

Groupon = Group + Coupon (nhm v th gim gi) M hnh: da trn nguyn l khi c mt lng ln ngi cng mua sn phm th s c hng gi u i Groupon l cng ty tng trng nhanh nht mi thi i C hn 2000 website clone li m hnh Groupon trn ton th gii c im: da trn m hnh Win-Win-Win( bn thng khch hng bn thng - chng ti thng):
Khch hng mua c gi r hn rt nhiu Nh cung cp c qung b rng ri, c nhiu ngi bit n Groupon thu % chit khu

MuaChung.vn v nhng ci tin ring

MuaChung.vn v nhng ci tin ring

Ti mt tnh hoc thnh ph c th bn mt lc nhiu sn phm

MuaChung.vn v nhng ci tin ring

a dng v hng ha v gi c

MuaChung.vn v nhng ci tin ring

MuaChung.vn v nhng ci tin ring

Cng nhiu ngi tham gia mua hng, gi cng r. y l c im ca mua hng theo nhm.

MuaChung.vn v nhng ci tin ring

H tr nhiu hnh thc thanh ton: tr trc (Visa/ MasterCard, ATM Internet Banking, Chuyn khon), Giao hng-nhn tin (COD), Thanh ton ti ca hng

MuaChung.vn v nhng ci tin ring

MuaChung.vn v nhng ci tin ring

n gin ho ti a quy trnh mua hng, thanh ton

Tch hp coupon in t qua email v SMS -> khch hng c th mua hng/s dng dch v ngay sau khi thanh ton

T chc i ng shipping + third party Phn loi cc khch hng c c cu hu i ph hp

Ch hu mi, tch lu im thng v c ch thanh vin trung thnh

Thnh cng ban u ca MuaChung.vn v mt vi con s n tng

Tng gi tr sn phm/dch v bn trn MuaChung.vn ln n gn 6 t ng, tit kim cho ngi tiu dng c gn 3 t ng. Trung bnh 1 ngy MuaChung phn phi cc dch v cho trn 1.000 khch hng. bn hn 200 u sn phm/dch v vi s lng ln n gn 200.000 Tng s ngi mua qua MuaChung ln n gn 50.000 khch hng, tng s ngi ng k nhn thng bo gim gi hng ngy qua MuaChung ln n hn 250.000 ngi. MuaChung c cch phn phi coupon mua hng ti ngi dng ngay lp tc sau khi khch thanh ton thnh cng bng cng c gi m s coupon qua SMS, ngi dng c th s dng ngay dch v m khng mt thi gian ch i nhn phiu. MuaChung xy dng h thng thanh ton trc tuyn n gin, thn thin hn vi ngi dng v pht trin mng li chuyn pht, thu tin ti nh ring p ng nhu cu ca a dng khch hng khng th thanh ton trc tuyn