Please make groups of 6 members each Part A Prepare the balanced scorecard for the following company A Ltd.

A Ltd. manufactures affordable furniture that is assembled on site (at customers locationhome or office) The company is growing at 10% CAGR Profitability is falling(though not alarmingly) The company has a strong presence in south India and plans to spread in northern parts Competition from Malaysia is high. Malaysian competitors are growing at 25% CAGR Malaysian furniture is cheaper but of a lower quality Customers value the higher quality but high cost affects the sale On time deliver is affected because of following factors 1. Availability of raw material at the right price 2. Labour availability 3. Spikes in demand during certain seasons This results in loss of sale (about 10 % potential sale is lost) Average capacity utilization is 80 % Customer service is very important as majority of the customers are middle class requiring assembling of furniture at their residence The production is dependent on semi skilled labour There is a scope to semi automate upto 40 % of these processes The Malaysian competitors introduce new designs continuously. (typically 20 % of their sale comes from new designsannually). A Ltd. has focussed on some traditional designs. Workers are paid on a weekly basis. Attrition rate is high. (higher than industry average) Make other necessary assumptions as necessary (40 Marks)

Part B Suggest a salary structure/other controls for workers that will help reduce absenteeism and attrition rate and improve other performance parameters. Make assumptions (10 marks)