II. Market Analysis A. Site and the 10 Knock-out Criteria 1. Site Analysis 1.

1 Location Street: Captain Mamon Road pansol, Laguna

2. The Ten Knock-out Criteria 2.1 Traffic Count 2.1.1 Traffic and Vehicle Count:

Traffic Count

Time

Tabulation

Percentage of Total

Vehicle Count

B. Survey and Questionnaire, Summary Presentation and Analysis This survey is about a market plan that we have to build up for a resort. Please take this survey and help us gather some views on this project. Name: _________________________________ (Optional) Gender: Status: O Male O Single O Female O Separated Age: ____

O Married

Educational Attainment: O Elementary O High School O College Monthly Income: O Php 10,000 Below O Php 10,000 Above

1. Do you visit a resort? O Yes O No

2. How often do you visit a resort? O Daily O Weekly O Monthly O Others: ____________________

3. What are your reasons for visiting a resort? O Pleasure/Leisure O Business purposes O Recommendation O Reasonable Price
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O Family 4. Who are your usual companions in visiting a resort? O Family O Friends O Co-workers O Others: ____________________

5. What features would influence you in choosing a resort? O Services O Foods O Wi-Fi Zone O Facilities O The View

In a scale of 1 -5 (1 as the lowest; 5 as the highest), rate the following considerations in choosing a resort. 1 2 3 4 5

Ambience or Atmosphere Menu variety Price Services Facilities

O O O O O

O O O O O

O O O O O

O O O O O

O O O O O

The survey was answered by 50 respondents and the results are as follow:

Gender
50 40 30 20 10 0 Male Female

The survey shows there are more female respondents than males, 36% for the males and 64% for the females.

Age
50 40 30 20 10 0 16 17 18 19 20 21 22 23 24 35 40

22 % of the respondents answered that they are at the age of 17 and 18, 20% are at the age of 19, 8% are at the age of 22, 6% are at the age of 21, 4% are at the age of 16 and 2% answered that they are at the age of 20, 23, 24, 35 and 40.

Status
50 40 30 20 10 0 Single Married Separated

88% of the respondents are single and 12% are married.

Educational Attainment
50 40 30 20 10 0 Elementary High School College

94% of the respondents have attained or have reached college and only 6% attained a high school degree.

Monthly Income
50 40 30 20 10 0 Php 10,000 Below Php 10,000 Above

Most of the respondents which is 56% answered that their monthly income is Php 10,000 Above and 44% has Php 10,000 Below for their monthly income.

Do you visit a resort?

50 40 30 20 10 0 Yes No

100% of the respondents answered that they do visit a resort.

How often do you visit a resort?

50 40 30 20 10 0 Daily Weekly Monthly Others

62% of the respondents said that they visit a resort yearly or occasionally, 30% monthly, while 4% said that they visit a resort only weekly and 2% daily.

What are your reasons for visiting a resort?

50 40 30 20 10 0

48% of the respondents said that their reason for visiting a reason is because of their family outing, 46% said that they visit a resort for pleasure or leisure, 4% said that they visit a resort because of the reasonable price, 1% because of recommendation and 0% said that because of the business purposes.

Who are your usual companions in visiting a resort?

50 40 30 20 10 0 Family Friends Co-workers Others

66% of the respondents said that their usual companions in visiting a resort are their family, 26% said that their friends are they usual companions, 6% said that their family, friends, co-workers are their companions and 1% said that his/her companion is co-workers.

What features would influence you in choosing a resort?

50 40 30 20 10 0 Services Foods Wi-Fi Zone Facilitieshe View T

44% of the respondents answered that the Facilities influenced them in choosing a resort, 24% answered that the Services influenced them in choosing a resort, 20% answered that the view influenced them in choosing a resort, 8% answered that Foods influenced them in choosing a resort and 4% answered that Wi-Fi Zone influenced them in choosing a resort.

In a scale of 1 -5 (1 as the lowest; 5 as the highest), rate the following considerations in choosing a resort.

Ambience or Atmosphere
50 40 30 20 10 0 One Two Three Four Five

60% rated ambience with a 5 as a consideration in choosing a resort, 24% rated ambience or atmosphere with a 4, 12% rated ambience with a 3 and 4% rated with a 2. Thus, the ambience or atmosphere is important to our target market.

Menu Variety
50 40 30 20 10 0 One Two Three Four Five

34% rated the menu variety with a 5 as a consideration in choosing a resort, 32% rated it with a 4, 24% rated menu variety with a 3, 8% rated it with a 2 and 1% rated it with a 1.

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Price
50 40 30 20 10 0 One Two Three Four Five

34% of the respondents rated price with a 3 as a consideration in choosing a resort, 30% rated it with a 5, 26% rated price with a 4 and both 2% rated price with a 1 and 2 respectively. With 34% of our potential customers rating price as a great factor in choosing a resort, Our price range for our items should meet what the market can afford or willing to spend.

Services
50 40 30 20 10 0 One Two Three Four Five

54% of the respondents rated services as a consideration in choosing a resort with a 5, 24% rated services with a 4, 20% of the respondents rated it with a 3 and 4% rated it with a 2. Thus, quality service should always be present in our resort.

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Facilities
50 40 30 20 10 0 One Two Three Four Five

68% of the respondents rated facilities with a 5, 16% rated it with a 4, 10% rated facilities with a 3, 4% rated it with a 2 and 1% rated it with a 1.

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