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What I learned
BABU P GEORGE, PhD Associate Professor (Business/Services) Alaska Pacific University, USA
Personal ethics and values of individuals significantly determine their attitude towards the environment
Those with short-term utilitarian values are unlikely to give heed to the call of the environment
Except when there is immediate personal benefit from sustaining a bio-diverse environment The cost of biodiversity often exceeds intra-generational benefits even though it surely is lower than longer term inter-generational benefits
Biodiversity as a perceived attraction (E.g.: natural park) Vs biodiversity as a perceived impediment (E.g.: beach)
Tourists and businesses are more likely to behave responsibly in the former case
Also, the management of ecological resources becomes problematic when a region has diverse stakeholder groups with often conflicting developmental objectives
Knowing that tourism businesses care for the environment induces tourists to demonstrate a similar attitude and vice versa. Awareness that an individual tourists action has a direct and significant impact upon the environment is a key tipping point in attitudinal change
Legitimacy + Feasibility + Effectiveness = Behavior
More during discussion / interaction! Thanks for your patience~ Babu George Email: babu.geor@gmail.com On Facebook: facebook.com/dewofspring On Twitter: babugeor Phone:+01-601-255-4431