Nielsen Audience Measurement: Time in Seats Methodology

16 MINS:
NIELSEN % Audience in Seats:

10 MINS:

4 MINS:

0 MINS:

27%

53%

82%

99.9%

Segment 3
ADVERTISER & EXHIBITOR SLIDES

Segment 2
ADVERTISER & EXHIBITOR SLIDES

Segment 1

Premium Pod

ADVERTISER & EXHIBITOR SLIDES

SHOW CLOSE

CONTENT

CONTENT

CONTENT

SHOW OPEN

EXHIBITOR SPOTS

SCREENVISION PREMIUM PODTM

SCREENVISION PRESHOW NATIONAL AVERAGE

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Sources: The Nielsen Company, Nielsen Media Research, Cinema Audience Report, Q3 2009 through Q2 2011, Audience Flow Approximately how many minutes prior to advertised start time were you in your seat?,

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