Parle G

Parle G

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

G means Genius

USP

India's most trusted top of the mind brand

STP

Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

SWOT Analysis

1. Low cost 2.Good advertising and visibility 3.Celebrity brand ambassadors 4.Most trusted brand having high brand loyalty Strength 5.Top of the mind biscuit brand

1. Many competitors in this segment 2. Nothing unique in the product now. 3. Storage Weakness 4. No differentiation

1. Tie-up with schools as a part of meals Opportunity 2. Tieup with corporates/hotel chains

Threats

1. Similar biscuit categories

Competition

1. Britannia Tiger 2. Horlicks Biscuits Competitors 3. Local glucose biscuits