CARAT MEDIA WEEKLY NEWSLETTER

No. 657

 Media Report
2012 ()

CCS (Consumer Connection Study)

300
20108
2012

2012

(CCS)

(Consumer Connection Study, CCS)

180,0003090

CCS

CCS

2012(IPSOS)

10

150TV50PC15Mobile

Chuck Martin

CCS

IABInteractive
Advertising BureauChetan Sharma Consulting

http://www.directsms.com.au/news/mobile-advertising-expenditure-rise-australia

2012

http://www.vulture.com/2012/05/lets-dive-deep-into-the-great-gatsby-trailer.html


(75% / i167)
(58% / i161)
(76% / i139) (80%/ i110)
(75% / i148)
(56% / i170)(62% /
i169)(65% / i172)
(56% / i372)
(68%/ i220)

61%

61%

63%
/
39% 13%

68

(33%/
i169)
(4% / i181)(4% / i146)
(10% / i131)(20% / 122)
(25% / i153)
(63% / i139)(49% / i146)(28% / i162)
(75% / 137)

CCS 2012

Know & feel

(Mass media)

Interact & transact

(Experiential
media)

:
(50% / i110)
(43% / i116)
(34% / i132)

(46% / i144)(45%
/ i154)/(32% /
i147)(28% / i140)
/
(68%
/ i220)

(51% / i105)

(28% / i163)
OOH /

(45%/14% / i138/i224)

(25%/26% / i170/i165)

(16% / i177)

(23% / i200)
(18% / i174)
(22% /
i230)
(24% /
i236)
(43% / i126)
(40% / i156) (40% /
i136)(40% / i148)

(35% / i117)

Socialise & create

(Social media)

online & offline

CCS 2012

82% (/)

33%

17%
9%
(e.g. Kindle)

19%

Ultra book

52%

CCS 2012

30%
MP3/iPod

APP
46

46

45

44

41

41
35

34

33

31

31

30

29

28

25

24

20

18

12

CCS 2012

76%
(i157)

38%

FACEBOOK

(i242)

15%

(i223)

6%

(i245)

CCS 2012

http://blog.roodo.com/thinkingdom/archives/14691669.html

25-39 46%

(62% / i138)(80%/ i129)

(80% / i128)(//)

(86% / i126)(63% / i133)

(85% / i121)
(74% / i133)
(87% / i123)
(79% / i133)

82%
69%
21%

200
90%

(46% / i139)(42% / i129)(41% / i129)

(28% / i124) (12% / i181)(11% /

i176)(12% / i148)
(42% / i156) (19% / i266)
(76% / i132)(66% / i140)(26% / i152)

(4% / i139)(4% / i139)(3% / i143)

CCS 2012

smart

Know & feel

(Mass media)

:
(71%/ i139)
(59%/ i135)
(64%/ i142)(60%/
i148)(46%/
i140)

(61%/ i144) (52%/

i154) (42%/ i158)
(35%/ i173)
/
(51%/i169)
(55% / i179)

Interact & transact

(Experiential
media)

(63% / i129)

(27% / i159)
OOH
(41% /
i123)

(36%/34% /
i118/i119)

(46% / i112)

(19% / i169)
(16% / i162)
(15% / i150)
(15% / i142)

(62% / i105)

(46% / i139)(45% /
i114) (44% / i122)
(42% / i129)(41% / i136)

Socialise & create

(Social media)

CCS 2012

Smartphone
Tablet

60 (i152)

30 (i141)

87 (i152)

90 (i130)

CCS 2012

40
30

Totals

20
10

CCS 2012

http://goo.gl/3NFLN

66%
15-29 48%
70%
71%
51%
22%
32%
50
61%

(43% / i101)
(64% / i110)(45% / i151)
(70% / i127)(71% /
i120)
(41% / i169)
(94% / i113)
(66% / i121)(76% /
i137)
(78% / i167)

(10% / i159)(7% / i132)

(54% / i136)(22% / i133)(36% / i133)
(22% / i135)(21% / i127)KTV(20% / i140)
(84% / i107)(67% / i103)(66% / i108)
(45% / i127)(38% / i116) (37% / i109)

(49% / i110)(45% / i114)(41% / i121)

(57% / i148)(37% / i124)

CCS 2012

Interact & transact

(Experiential media)

:
(64% / i131)
(52% / i143)
(50% / i134)mp3(44% /
i120)(26% / i115)

(72% / i112)
(57% / i104)(51% /
i102)
/
(14%/i131)
(43%/ i112)

Know & feel

(Mass media)

(61% / i126)

(21% / i121)

OOH /
(35% / i109)

(11% / i156)

(40%/39 /
i111/i105)

(34% / i83)

(72% / i139)

Facebook(76% / i120)
(33% / i114)PTT(24% /
i138)(21% /
i133)
(17% / i120)

Socialise & create

(Social media)

CCS 2012

(38%/i143)
(73%/i109)

(25%/i124)
(43%/i113)

(48%/i107)

(73%/i139)

(20%/i127) (17%/i120)
/ (26%/i125)
(31%/i120)
(41%/i115)
(78%/i115)
(68%/i111)

(61%/i116)
CCS 2012

CCS 2012

Pre-recruitment
Hall test(CAPI)
(IPSOS)
150 - 180

15-64
//

N=3,750
/ / 1,250
//

Field work: 20122~4

Raw data available: 20127

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

twn.mediaweekly@carat.com

(02) 2717-5238 ext.9285