Global Issues in Strategic Management

Determinants of Org. Performance

Global Issues Prof. Dr Majed ElFarra 2009

The key drivers to globalization

Drivers:
Global market Convergence
Similar customer needs, Global customers, Transferable marketing

Trade policies, Technical GovernmentStandards, host government, Global Influence policies Strategies

Scale economies, Sourcing efficiencies Cost Countries costs, Advantages High product development costs

Interdependence, Competitors global High exports/imports, Global Competition

Global Issues Prof. Dr Majed ElFarra 2009

Advantages & Disadvantages of International Operations

1. 2. 3. 4. 5. Advantages: Foreign operations can absorb excess production capacity, the benefits: Allows firms to establish low-cost production facilities. May be less competition Reduce tariffs Enables firms to learn technology and other cultures
Global Issues Prof. Dr Majed ElFarra 2009

Advantages & Disadvantages of International Operations

Disadvantages: 1. Firms confront with different cultures, sometime they cannot understand the rules of game. 2. Dealing with different monetary systems can complicate international bus.

Global Issues Prof. Dr Majed ElFarra 2009

Global challenge
1. How to gain and maintain exports to other international markets. 2. How to defend domestic markets against imported goods.

Global Issues Prof. Dr Majed ElFarra 2009

Guidelines for Success as a Global Competitor

Robert Allio mentioned guidelines for customer loyalty and market share: 1. Get to know global markets first. 2. Counterattack at home for parent firms (attack them at their homes). 3. Invest in new technology. 4. Consider alternative sources, e.g., establish in low labor cost.
Global Issues Prof. Dr Majed ElFarra 2009

Guidelines for Success as a Global Competitor (continue)

5. Install the right management at host countries. 6. Sacrifice short-term profit for longterm profit. 7. Join forces with competitors.

Global Issues Prof. Dr Majed ElFarra 2009

Others advice for going global

1. Focus on the most important 3 world markets. 2. Develop new international products. 3. Glocalize: Think global & act local. 4. Train people to think internationally. 5. Open senior ranks to foreign employees.

Global Issues Prof. Dr Majed ElFarra 2009

The reality of 21st Century

The 20th century was the century of great manufacturing corporation, The 21 st century will be the time of knowledge businesses.

Global Issues Prof. Dr Majed ElFarra 2009

Global Driving forces of Change in Org. at 21st Century

1. Demographic An aging and Diverse Society: Workers will have longer work lives, and young workers have different expectations. 2. Globalization of labor: It is expected that 50+% of employees in transnational companies will be from developing countries: requires what to know on management level?
Global Issues Prof. Dr Majed ElFarra 2009

Global Driving forces of Change in Org. at 21st Century

3. The rise of new consumer: Highly educated, high level of income and familiar of information and communication technology: He will be loyal to value rather than brands. 4. Torrid/extreme Technological Growth: Technology will continue to be a major driver of org. change and transformation.

Global Issues Prof. Dr Majed ElFarra 2009

Global Driving forces of Change in Org. at 21st Century

5. The Global Separate centers of innovation: International networks. (provides, ideas, capital, people, info.) 6. The new-knowledge-based economy, will be driven by rapid innovation in technology, process.

Global Issues Prof. Dr Majed ElFarra 2009