Computer Literates

114 million

Claimed Internet users

82 million
65 million

Active Internet users

56%

active user seen streaming video ad

36%

active user click on the streaming video ad

Around 41.6

million

active internet users

does not
the websites

click on the ads shown on

WHY??????

 To

convert claimed user into active user Active user to click on the ads

WE CAN USE VERNACULAR LANGUAGE ADS

 Quantitative

survey ( with ITM students) Sample size 1000 students from different states ( Quota sampling )

 Show

them snapshots ads in different languages

 How

does the MBA students of Age group 23-27 will response to the vernacular advertising ( by using SPSS)