Brainstorming is a process for generating creative ideas and solutions through intensive and freewheeling group discussion.

Brainstorming is a popular tool that helps in generating creative solutions to a problem. It is particularly useful when one wants to break out of stale, established patterns of thinking, so that he can develop new ways of looking at things. It also helps in overcoming many of the issues that can make group problemsolving a sterile and unsatisfactory process. Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware. Synectics operates on the principle that, by using the mind's remarkable capacity to connect apparently irrelevant elements of thought, we can spark surprising new ideas that may later be developed into feasible solutions to problems. Synectics is an approach to creative thinking that depends on understanding together that which is apparently different might be similar.