COLGATE

Group Members: Apurva Gargava Vela Rafiz Mitali Tiku Tanvi Shakeel Diwakar Yadav Mohit Mahal

Promotional Strategy
Colgate has always positioned themselves as the most recommended toothpaste by the dentists and this is always seen in all their communication media.

Marketing Communication Techniques

Advertising Print and Broadcast Ads Colgate Dental Cream ye hai hamari suraksha chakra TV advertisement Colgate Sensitive-Pro-Relief Chilled test TV advertisements Billboards Colgate Plax

Marketing Communication Techniques

Billboards Colgate Maxfresh

Leaflets

Marketing Communication Techniques

Point of Purchase displays Colgate 360 Toothbrush Sales Promotion Contests and lotteries Buy a colgate toothpaste and get the chance to win a gold coin Demonstrations In malls, villages and schools various demonstrations are done. For example Colgate sensitivity pro-relief, Colgate 12-hour protection, ets.

Marketing Communication Techniques

Sampling 1st 5000 SMSs sent to colgate receive a trail pack of colgate sensitive pro-relief. Free samples of colgate toothpowder Super Rakshak were given out in villages.

Rebates Maxsaver offer of Maxfresh (toothpaste + toothbrush) 12% off on Colgate Total Events and Experiences
Sports Sponsors - Maxfresh Wake up your favourite cricketer Ad campaign during IPL

Marketing Communication Techniques

Causes NGO Pratham Aganwadi Program Dominic Savio Summer Camp Association with NTP+