JodeeJernigan Makethenoteswhilewatchingthelm: Nameofdocumentary,author/producer,andyear. GaryHustwit,Helvetica2007 Isit"informational"or"promotional"?supportyourargument. ItseemsmoreinformationalasitgivesahistoricalandculturalcontextfortheHelvetiva typeface.ItdoesseemtopromotethevalueofHelveticabutisnotreallysellinganything,as Helveticaisessentiallyfreetouseformostpeopleasitcomesinwordprocessingprograms Whoistheprimaryaudienceitaimedat? Itseemstobeaimedmoreatlaypeople,whodonotreallyknowmuchaboutdesignor typefaces.Ifounditeasytofollowassomeonenewtothesubject. Whatistherelevanceofittospecicareas/topicsofourcourse? Choosingtypefacesseemtobeabigaspectofwhatweneedtodowithour assignments.Understandingwhatatypefaceconveysiskeytoknowingwhenitisappropriateto use.

Accordingtothelm,howdoestypeaffectsourlives? Typefaceiseverywhere,itisubiquitous,andifproperlychosenhelpsyouunderstand whatthemessageofthewordsare.Helveticaconveysauthorityandclarity,yetisstillaccessible andapproachable. WillyouuseHelveticaforyourfuturegraphicprojects?(optional) Yes,itisaclean,moderntypefacethatseemsappropriatetouseinmanysituations whenyouwishtoconveyclearmeaning. Notesfromfilm: GaryHustwit Helvetica 2007 1966 Subway whitespacebetweentheblack AmericanAirlineshasnotchanged betterlegibility,clear postwaridealism Swissstyle Emergedin1957 Rationaltypefaces

Clear,readable,straighforward Gridbased Creatingorder EduardHoffman negativerelationship figureground Governmentsandcorporationsloveseemeffectiveyetaccessibleandaccountable taxforms