Introduction to Case Analysis Professor Julie Yao Cooper September 2010 Assignment for Day 2 Please read and

prepare to discuss HBS Case: Hurricane Island: Outward Bound School, by Thomas V. Bonoma and Bruce H. Clark Guiding Questions for case preparation and discussion: 1. What are the objectives and strategy of this organization? Do you perceive any conflicts in its stated goals? 2. How would you characterize the customers? How can they be segmented? What are they buying? 3. How would you characterize the organization? What are their strengths and weaknesses? How are they doing? 4. How will the various program alternatives get the organization where it wants to go? Can we quantify the relationship between effort and outcome? 5. What is the relationship between operations management and marketing management based on the data on resource availability? 5. What should Philip Chin do about the marketing program?