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    SM

    Uploaded by

    shiva_online
    a

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as TXT, PDF, TXT or read online from Scribd
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    Unit 4: Strategy Formulation: Formulation of Strategy at Corporate, Business and Functional Levels.

    Types of Strategies - Offensive Strategy, Defensive Strategy , Verical Integration, Horizontal Integration - Tailoring Strategy to Fit Specif ic Industry and Company Situations.

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