By- Shivendra Gupta

By Shiven Gupta 01/02/2013

Questions that will be answered ..

What is Marketing Strategy ?

What is Price
Factors in setting Pricing policies Final Price

By Shiven Gupta

01/02/2013

Define ?
A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. 01/02/2013

By Shiven Gupta

Marketing Strategy includes ?

Segmentation

Targeting & Positioning

Market Analysis
By Shiven Gupta 01/02/2013

Factors in setting Pricing Policies-

I. Setting Pricing Objective

Survival Max Current Profit Max Market Share Max Market Skimming

By Shiven Gupta

01/02/2013

II. Estimate Demand CurveUnderstand how quantity demanded varies with price.

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01/02/2013

III Calculate Costs-

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01/02/2013

IV Environmental FactorsCompetitive Environment Legal Environment

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01/02/2013

V Pricing MethodsCost Plus Pricing Target Return Pricing Value Based Pricing Psychological Pricing

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01/02/2013

At Last ..

By Shiven Gupta

01/02/2013

By Shiven Gupta

01/02/2013