1. What types of topics are discussed in the magazines and why have they chosen these subjects?

Firstly, the recently released album is discussed; this is a textbook way to start a musician interview as you want to feed their ego by stating their accomplishments. Secondly, the genre of music, and more importantly the evolution of their genre of music are discussed; this gives somewhat of a summary of the artist. It allows the readers who arent aware of whom this artist is, to understand the artist a little more. There are often follow up questions in regards to performances, what type of music they would perform at a concert. More often than not a few questions are asked, in regards to the type of crowd, the city they performed and possibly about the tour. This opens up the artists opinions and it gives a personal feel to what its like performing in front of a crowd, and what its like. Sometimes, the interviewee may delve into the past of the artist, if they feel its necessary and that it has greatly affected the career, sometimes they may talk about their personal life. If musicians become public figures, it is imperative that some information about their personal life is disclosed, but to set this up, there are often friendlier questions beforehand. Closing questions seem to be directed at further ambition, coming events. It has been proven that when presented with information, the first and last pieces of information stick better in the memory, for this reason talk about the artists upcoming events, or recently released albums, are placed at polar opposites of the article.

2. How are the images used? What type of meaning are they trying to connote? There are two images in this double page spread, the more prominent being the medium-close up picture of the artist featured, which takes the entire right page. Because the artist is into dark trance music, the image itself is set in a dark room, and the artist wears dark clothing, the only lighting is focused on the face of the artist. This may be because in the article he is described as the Unicorn Trance Slayer a type of music hated by true dance musicians. Thus he may be shown in some form of divine light, as he is depicted as the saviour of dance music. The second, and smaller image, is a thumbnail like photograph of a model featured in a music video by the artist. The model is famous for her large assets, and they are displayed in the picture, the corresponding paragraph also addresses the models appearance. As it is a point of contention the article features her picture, also the picture itself is a snapshot from a music video recently released by the artist which co-incidentally is talked about later in the article.

3. What colour scheme is used and why? The Q&A page is a plain white, with black writing, his name is written in red but, besides that it is a plain designed page. This is a very structures format and the colour scheme is not really anything special. This may be because of the depth of lighting and colour displayed in the right hand picture. The right page is very dark, predominantly black, with a contrasting white for the quote taken from the article. And another light is shone on the artist in the picture; this creates a contrast and may also play in with the saviour image. A possible link may be the pure white colour used, also the word white crops up again in regards to his teeth, so this may actually be linked, or be a theme. 4. Who is the target audience for each of the magazines? Originally Mixmag wanted to Focus the magazine very tightly on a young clubber, a very committed hardcore nutter clubber but after a long review of the audience Mixmag thought that wasnt necessarily the way to go. Mixmag now appeals to a wider audience, from the old hardcore, to more chilled out types of music, as well as the alternatives we find today. The modern magazines are stylish, they are written by well-respected music writers, and they articles feature new music and artists who are emerging on the dance music stage. The variety of music stretches from Urban to House to Electronica, and the focus isnt just on music. There are guides to planning a night out in different cities, the best clubs, the best festivals and concerts. There is a more sophisticated and sexy appeal to the magazines, it draws in audiences through appeal. The language within the magazine is well constructed, many of the writers are well versed in journalism thus create almost broadsheet-news standard articles in terms of language and structure. The average age for a mixmag reader is 26 years old, with the majority of readers being male 72%. Readers would describe themselves as single and with a high disposable income; we can see that we have a young affluent readership. 80% of readers claim this is their only magazine; and the majority of readers spend little time watching TV. From this we can evaluate that these readers are often out and about, spending their money, and they want to know where the best places to spend it are.