(, , Break, Nucrema, Mabel, , , Noizetta).

1930 ,
. www.ion.gr
raft Foods (Lacta, , Toblerone, , Lila Pause, Kiss, Gioconda,
Merenda). H 1990 Kraft Foods (www.kraftfoods.gr ),
, Cadbury,
www.ekathimerini.gr/4Dcgi/4Dcgi/_w_articles_civ_12_12/09/2009_329024

( , , Caprice, Cream Crackers, Digestive, , Marie, Mascot,

Rondo, Crispies, ). 1938
1000 4 . www.papadopoulou.gr
ELBISCO (Elite , , , , Forma).
www.elbisco.gr

(, , ).
1911, - . www.kyknos.com.gr
HEIN, trust 50 , 10
! www.heinz.com

/
(, , ). 1954,
. www.krikri.gr
(, , ). 1934 ,
. www.evga.net
( ) (, , ).
.
, ,
. www.evol-easvolou.gr
( ) (, , , ). www.olympos.gr
(, , ). 1926 .
. 3 . www.fage.gr
(, , , ) ( 4 DANONE. !
www.agno.gr
(, , ) ( , DANONE
). www.mevgal.gr
, VIVARTIA (MiG) 2006 ( Goodys,
, Flocafe, 7 Days , ), cogglomerate,

www.vivartia.com

 ALGIDA, Unilever,
wan, , Pumaro, , , Lipton, Knorr, Helmanns,
Sol, Friol, , Calv, Becel, Vaseline, Ultrex, Timotei, Svelto, Sun, Skip,
Rexona, Organics, Omo, Lux, Klinex, Dove, Cif, Cajoline, Brut, Axe, Aim!!!
( 1962, Pummaro 1999), (norr-Bestfoods).
! www.unilever.gr
NESTLE, , 60 !!
, 2003 511 86 !
, ( , ),
farine lactee, fitness clusters, boss, kitkat, crunch, smarties,
baci, nesquik, nescafe ( , 25%
!!), , vittel, perrier, contrex, san pellegrino, maggi , friskies purina
.. .
NESTLE;! www.nestle.gr
DANONE (Activia, Danonino, Actimel, Danette, Evian Volvic, Milupa, Nutricia ),

. ! www.danone.com
FrieslandCampina ( Milner, NOYNOY ), ,
100 . ! www.frieslandcampina.com
Arla (Lurpak, , ), , . !

/
( , , Aromatics, Natura, Olivia,
). ( 1870 ). 2001
,
.www.papoutsanis.gr
PIVITA (, , , ).
, . 1979 4
220 300 . www.apivita.com
( , , , , , ,
). . www.korres.com
Mastihashop ( , ,
, , ).
.www.mastihashop.com
( , , TOPINE
, FLUP , CLARO , FRESH AIR , FAMOSO
, ALGOFLASH , AROXOL , ZITA ultra
). , 1959
., . ,
, 1960, .
, 1974, . 30 ,
, . 1977
,
. www.eureka.com.cy
ROLCO - MyPlanet (MyPlanet , AVA, ROL ESSEX , HiGeen
gel , TACT Beauty Care, Herborium apothecary
, ROLCO BtoB ). 1948
. www.rolco.gr,
www.herborium.gr , www.myplanet.com.gr

 Procter & Gamble, (Pantene, Vidal

Sassoon, Ivory, Camay, HerbalEssences, Gillette, Wella, Secret, Old Spice, Always, Tampax, Crest, Fixodent, Oral-B,
Head & Shoulders, Olay, Max Factor, Nice n Easy, Cover Girl, SK-II, Vicks, Ariel, Tide, Ace, Luv, Swiffer, Zest,
Dash, Bold, Mr. Clean, Pampers Valentino, Dolce Gabbana, Polo, Dunhill, Christina Aguilera,
Lacoste, Naomi Campbell, Gucci, Hugo Boss, Escada, Burberry Puma, Braun,
Eukanuba, Pringles ( , !), Duracell). ,
160 ,
. ! www.pg.com
Colgate Palmolive, (Colgate, Kolynos, Palmolive, , Soflan
Soupline, Fabuloso, Mennen). , P&G,
1963 . ., !
www.colgate.com.gr
Unilever, (Vaseline, Ultrex, Timotei, Svelto, Sun, Skip, Rexona, Organics, Omo, Lux, Klinex, Dove, Cif, Cajoline,
Brut, Axe, Aim). , . . !
www.unilever.gr
Scwarzkopf, (! www.unilever.gr )

SNACKS
Chipita
Pringles, Procter & Gamble
, (. ),
!! www.pg.com
, 2004 Coca-Cola 3E !
Lays , Frito Lay, 1965 Pepsico
!

SUPER MARKET
. 1954
. 2005
, , 400 . .
2006 27
, , ,
, . ,
,
. :
80%, 14% 6%.
72 , 150.000 , 7.100
2008 1.088 .
2007 13,31%. www.sklavenitis.gr
. 1980 88
, . www.atlantic.gr
My Market METRO. 1976 ,
.
: My Market
METRO Cash & Carry. My Market 45 ,
. www.mymarket.metro.com.gr
.. www.mymarket.metro.com.gr

 Sprider stores.. www.mymarket.metro.com.gr

SPAR . SPAR (
) 1973, , 228
, 31
. ! www.veropoulos.gr
. 1969 .
1990 . 1992
Delhaize, 6 . !www.ab.gr
Carrefour , , Dia,

! www.carrefour.gr
LIDL, 8000 20 (200 !)
Schwarz
. ,

, , .
300 !
!!! www.lidl.gr
PRAKTIKER, DIY 440 10
3,7 2009!! www.praktiker.gr
IKEA, ,
. ! ! www.ikea.gr
Zara, ,
.! 3! www.ikea.gr

/
CRAFT Microbrewery. H 1997
.
- . www.craft.gr
, (). www.ouzomini.gr
, " ", 1860. www.barbayanni-ouzo.com
(Amstel, Heineken, , Fischer, Erdinger, Murphys Irish Stout Red, Duvel, Chimay,
Kirin, McFarland,Carib, Sol, Desperados, Tiger, Moretti, Fosters Krusovice Kralovsky).
.. 1963 ,
Heineken N.V. ! www.athenianbrewery.gr
(Mythos, Carlsberg, Kaiser, Henninger, Kronenbourg, Grimbergen, Guinness, Kilkenny).
Carlsberg.
! www.mythosbrewery.gr
12, Campari. ! www.camparigroup.com

/
(, , , , , , ) 1924
100% . www.epsa.gr
(, , , , , , , )
1950 .www.loux.gr

 Coca Cola 3E (Coca Cola, Sprite, Fanta, Amita, Frulite, Tuborg, , Waterblue ,
TSAKIRIS). 3 ,
. !
Pepsico - (Pepsi, 7UP, , , Lipton, Gatorade, Pure Rush).
, Coca Cola, Pepsico.
! www.pepsico-ivi.gr
(, , , , ). 1977
Coca Cola, Sprite
Fanta. ! www.kliafa.gr
/
Aegean Oil. , . ,

(Aegean Power). www.aegeanoil.gr
. 1982, EXON
,
ESSO. ESSO ,
. .
,
1200 . www.eko.gr
Jet Oil Mamidoil. E 1969 , .
,
600 . www.jetoil.gr
ETEKA. E 1983,
. 250
, . www.eteka.com.gr
BP (British Petroleum), ( . )
(. ,
)! www.bp.com
Shell (Royal Dutch Shell), - ,
.
(. ).
2009 Fortune
Forbes. ! www.shell.com
protagon,gr