CONTENTS

S.NO NO

PARTICULARS

PAGE

LIST OF TABLES vii

LIST OF CHARTS ix

CHAPTER

INTRODUCTION

1.1 1

HISTORY OF TWO-WHEELERS

1.2 3

COMPANY PROFILE-TVS MOTOR LIMITED

CHAPTER

NEED, OBJECTIVES AND LIMITATIONS

2.1 9

NEED FOR THE STUDY

2.2 11

OBJECTIVES OF THE STUDY

2.3 12

LIMITATIONS OF THE STUDY

CHAPTER

RESEARCH METHODOLOGY

3.1 13

RESEARCH DESIGN AND SAMPLING DESIGN

3.2 15

TYPES OF DATA AND COLLECTION METHOD

CHAPTER

ANALYSIS AND INERPRETATION

4.1 16

SIMPLE PERCENTAGE

4.2 41

WEIGHTED AVERAGE

4.3 46

CHI-SQUARE TEST

CHAPTER

5 52

FINDINGS

CHAPTER

6 54

SUGGESTIONS

CONCLUSION

55

APPENDIX

BIBLIOGRAPHY