Value of Global Brands as Measured by Interbrand

BRAND

1 Coca-Cola
2 Microsoft
3 IBM
4 GE
5 Ford
6 Disney
7 Intel
8 McDonald's
9 AT&T
10 Marlboro
11 Nokia
12 Mercedes
13 Nescafe
14 Hewlett-Packard
15 Gillette
16 Kodak
22 BMW
28 Nike
36 Apple
43 Ikea
54 Ralph Lauren

VALUE
$ BILLIONS

MARKET
CAPITALIZATION
$ BILLIONS

BRAND VALUE
AS PERCENT
OF MARKET
CAPITALIZATION

$83.8
56.7
43.8
33.5
32.2
32.3
30.0
26.2
24.2
21.0
20.7
17.8
17.6
17.1
15.9
14.8
11.3
8.2
4.3
3.5
1.6

$142.2
271.9
158.4
328.0
57.4
52.6
144.1
40.9
102.5
112.4
46.9
48.3
77.5
54.9
42.9
24.8
16.7
10.6
5.6
4.7
2.5

59%
21
28
10
58
58
21
64
24
19
44
37
23
31
37
60
77
77
77
75
66

Source: Raymond Perrier, "Interbrand's World's Most Valuable Brands," report of a June 1999 study sponsored by Interbrand and Citigroup, 1999.