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STRENGTHS S
Supplier relationships
Joint ventures .2
Management style and
culture
Product lines .4
Advertising .5
.1
.3
WEAKNESSES W
Product Development
Owns no bottling facilities
Problems with overseas acquisitions and
joint ventures
Exclusive sales contracts with schools
Main products are considered unhealthy
OPPORTUNITIES - O
Worldwide .1
economic growth
Widely known .2
brand names
Worldwide .3
population growth
Acquisitions and .4
joint ventures
overseas
SO STRATEGIES
Enter into more joint .1
ventures with
international companies
W2 W1 S5 S3 S2 (S1
W3)
WO STRATEGIES
Acquire or joint venture with Intl. .1
W3) W1 O4O3 drink maker (O1
Purchase overseas bottling facility .2
W3) W2 O4 O3 (O1
THREATS - T
Price wars lower .1
profits
Increased .2
competition (U.S.
and globally)
Global economic .3
problems
Healthier lifestyles .4
Currency .5
fluctuations
ST TRATEGIES
Advertise non- .1
carbonated product lines
more aggressively (S3
T4) T2 S5 S4
Increase # of supplier .2
relationships and
S4 S3contracts (S1
T5) T3 T2
Increase product prices .3
dont fall into price war
T5) T1 S5 S4 game (S3
WT STRATEGIES
Acquire or joint venture with Intl. .1
non-carbonated drink maker (W1
T4) T2 W5 W3
Cancel exclusive sales school .2
T4) W5 contracts (W4
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