THE COMPANY WITH A DIFFERENCE

PARAG MILK FOODS PVT LTD:

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‘GO’ & ‘PRIDE OF COWS’. PARAG MILK FOODS AIMS TO PROMOTE A ‘HEALTHY LIFESTYLE’ WITH ITS SUPERIOR AND HIGH QUALITY PRODUCTS TARGETED TO DIFFERENT SEGMENTS.Parag Milk Foods Pvt Ltd THE COMPANY WITH A DIFFERENCE AS OWNERS OF YOUNG AND POPULAR BRANDS ‘GOWARDHAN’. PARAG MILK FOODS PVT LTD: WRITTEN BY ARTIKA SHAH PRODUCED BY FARHA NATHANI .

U its products like Chee .Parag Milk Foods Pvt Ltd The Compan P Parag Milk Foods has a vast range of products including cheeses ARAG MILK F established in day with two and new plant subsidiary. Sodexo and C well as to all major P Papa Johns. Sbarro. Bhagyalak in India. Parag has al adheres to internation a vast range of produ in various forms & fla Skimmed milk powde jamun mix powder & ‘Gowardhan’ all made distribution network Pune-based company milk powder to reput exclusive supplier of d Robins.

It is an dairy products to major Institutions like Barista. whole milk powder. one based at Manchar in Maharashtra t based at Palamner in Andhra Pradesh.000. er. etc. Uncle Sams Pizza. Apart from its pan-India covering retail outlets and modern format stores. Yogurt. It nal standards of product quality. butter. US Pizza. ghee and ted hotels. Parag Milk Foods has ucts which includes Cheeses (raw as well as processed avours). milk powders. Chilliz. Dahi. It has an output capacity of 2. restaurants. Butter. Parag exports ese. major hotel chains like Taj Group as Pizza chains like Pizza Hut. Ghee. Ghee. the y supplies its products like cheese.000 liters per dairy plants. butter & AMF to about 27 . it also owns the largest cow farm lso established Asia’s largest cheese plant at Manchar. Paneer. institutions and caterers. Dominos Pizza. proprietary foods like gulab & dairy whitener under the brand names of ‘Go’ and e from 100% fresh cow’s milk. Taco Bell.ny With a Difference page 5 FOODS IS ONE of India’s largest private dairies n 1992. Through its kshmi Dairy Farms. UHT Milk. Baskin Café Coffee Day.

This innerwrap film offers excellent «cheese release» as well as a perfect barrier ensuring the perfect preservation of the product and its flavour. De says. Aluminium foil lacquering The 10 to 20 my aluminium foil. has established its consume distribution network in USA Singapore & Hong Kong.horvertinc. such as that of easy opening and reclosing. Sp continuous improvement str the company. printed or unprinted. South Africa and the Middle East.in Gowardhan is the only bran from New Zealand and is al of Cows’ is a premium. Rotogravure press Gravure printing up to 10 colours (front and reverse print) or 8 colours in addition to laminating and specialty-in-line coatings. by-in South Mumbai. Another is makin GOWARDHAN & GO AS A P authorized distributors for Noveltek www. EURO-M Flexible Packaging SA Parc Industriel de Ghlin-Baudour Nord Route de Wallonie B-7011 GHLIN (Belgium) Telephone: +32 65 76 00 03 +32 65 76 00 08 +32 65 76 00 09 Fax: +32 65 76 00 29 E-mail: Euro-M. Hot melt coating Applying on a film (generally a polyester or cellophane) a coating of very high viscosity wax. Chairman. The wax gives the product a very attractive natural look along with numerous other properties.Parag Milk Foods P Cast-coextrusion Specialized in cast-coextrusion with the development of a film for hot fill sliced processed cheese. is lacquered both sides and is used for the very particular field of processed cheese portions packaging. “The milk is & available in packed bottle ‘Pride of Cows’ milk is extra parlour from its herd of spec . “Innovations in produc understanding consumer ne & product development are strategies.be warehouse equipment and systems Complete Storage Solutions & Material Handling Equipment countries in the USA.Sales@eurom.

eeds & lifestyle e some of our development ng healthier products.Pvt Ltd page 7 h East Asia.Rahul Akara. The company er products A. The . Middle East. Its most recent brand ‘Pride nvitation only farm-to-home milk delivery initiative in s available at Rs. is 100% safe and hygienic es.” Parag Milk Foods is an exclusive supplier of dairy products to all major Pizza chains such as Pizza Hut POPULAR BRAND nd in India to have received the ISO 15161 certification lso registered with USFDA.Marketing. packing. 75 a liter. peaking about rategies in evendra Shah cts. The acted by fresh at farm through ultra-modern rotary milk cially-bred cross bred herd of Holstein Fresian cows. .” says Vice President.

Its Cheese basket is added with recent product innovations like nacho cheese sauce. Parag has brought Cheese for its Indian consumers in different flavors and forms. tailor-made for each group according to their stage of development.Parag Milk Foods Pvt Ltd The Compan company has spent more than Rs 4 crore on its rotary milking parlour. The Company recently added one . to shredded Mozzarella and pizza cheese. the first in India. shredded cheeses. Colby. Pizza. Nachos etc. The milk obtained in this manner is free from atmospheric exposure and untouched by human hands. Tacos. Pasta. cheezoos tubes.000-plus Holstein cows are treated to a special nutrition diet. squeezy tubes. Montero Jack and natural cheddar. gourmet cheese like Gouda. wedges and slices. The feed is made & served to the cows by specially imported TMR machine. Different types of Cheese is specially made for different preparation right from Sandwiches. The cheese is retailed under the brand name of ‘Go Cheese’. The 3. The different varieties of cheese available are powders and spreads.

ny With a Difference page 9 DISCUSSING THE AVAILABILITY OF GOWARDHAN AND GO BRANDS.” He also added. “Go is a young and fun loving brand. The Go and Gowardhan brands are now available at all modern retail and large outlets. VICE PRESIDENT-MARKETING more product in its product basket that is GO UHT Milk available in two variants Double Toned & Slim Milk. “WE HAVE EXPANDED OUR RETAIL PRESENCE SIGNIFICANTLY. “We have expanded our retail presence significantly. Discussing the availability of Gowardhan and Go brands. VP-MARKETING SAID. Mr. UHT line from TetraPack is a big ticket . THE GO AND GOWARDHAN BRANDS ARE NOW AVAILABLE AT ALL MODERN RETAIL AND LARGE OUTLETS. Akara said. RAHUL AKARA. RAHUL AKARA.

We are confident that we will be able to create a space for ourselves in this segment. cheese consumption in India is increasing rapidly. The Parag is engaged in manufacturing dairy products .Parag Milk Foods Pvt Ltd The Compan investment for us.” Talking about some current trends. Mr.” RANGE OF PRODUCTS FROM GOWARDHAN Parag is engaged in manufacturing dairy products that are 100% natural. So cheese business is also growing very fast. Shah says. lighter and rich in calcium. “Currently.

Gowardhan Fresh Milk.ny With a Difference page 11 brands of the company cover a wide range of products that cater to consumers who give preference to taste. Gowardhan Chass. Gowardhan gulab jamun mix. Gowardhan butter and Gowardhan processed cheese . Gowardhan fresh & thick Dahi. Gowardhan trim Dahi. Shah opines. We are a pan India brand today. Mr. Gowardhan Milko Dairy Creamer. nutrition. Gowardhan Gold Milk. The company also has expert consultants for training and also sends them abroad. and craftsmanship. the quality and hygiene are completely looked into. “At every-stage. The products manufactured by the company includes Gowardhan Mozzarella cheese. Karnal and . Talking about the quality of products.” PEOPLE MANAGEMENT AT GOWARDHAN Gowardhan has a staff of more than 1200 employees. Gowardhan premium ghee. Gowardhan also has tie-ups with Institutes of International repute like National Dairy Research Institute. Gowardhan dairy whitener. health.

we take care of quality and taste of the product” He also . As a strategy. EXPANSION PLANS Parag Milk plans to go national by launching innovative products in the market. “Our focus lies on driving the cheese business. “Automation trainings. in the outskirts of Bangalore and is planning to add 2-3 more in coming years. Mr. Shah said. Besides. it also aims to establish a distribution network for fresh milk products. talent management. and succession planning are some of the programs in place to benefit employees” Mr. Akara said. It has one more plant in Palamner. The company aims to focus on establishing a strong foothold with major cheese consuming institutions and pizza chains. multi skilling.Parag Milk Foods Pvt Ltd The Compan Allahabad Agriculture University for recruitment of technical officers as well as recruitment agencies for management graduates. employees self improvements. Its Cheese plant has a capacity of 40MT per day which they want to expand to 100MT.

PACKING. UNDERSTANDING CONSUMER NEEDS & LIFESTYLE & PRODUCT DEVELOPMENT ARE SOME OF OUR IMPROVEMENT STRATEGIES. Expand geographically. Build more 2-3 plants to achieve bigger volumes” INNOVATIONS IN PRODUCTS. he said “We wish to achieve a turnover of 6.ny With a Difference page 13 said. I definitely see us garnering a larger share of the dairy market.” Discussing where Mr. DEVENDRA SHAH. CHAIRMAN . “We are the key players in the dairy segment and innovation is the key driver. ANOTHER IS MAKING HEALTHIER PRODUCTS.000 crore in the years ahead. Devendra Shah would see his business in the next five years.

Bhagyalaxmi dairy farm: The Bhagyalaxmi dairy farm boasts of being India’s largest Parag Milk processes a w .Parag Milk Foods Pvt Ltd The Compan WELL-DESIGNED INFRASTRUCTURE Parag Milk Foods gives immense importance to the quality and innovation and it has made huge investments in technology and infrastructure. The dairy plant is fully automated and is equipped with the best European technology. Dairy plant at Manchar: Parag Milk processes a wide range of products at this ultra modern dairy. The company’s dairy and cow farm at Manchar as well as Palamner is expanding fast and catering to the large number of customers in India.

000 cows. It is spread over 35 acres and houses up to 3. It is equipped with India’s first rotary parlor which has mechanized whole milking process. pioneers in cheese processing equipment. The facility follows nurturing. . This increases the shelf-life in tropical countries like India. The equipments are imported from Germany. specialized farming and a milking program that makes sure that the milk obtained is of best quality. Manchar: The cheese plant with the production capacity of 40MT is one of the only 2 units in Asia with UHT technology. Cheese plant.ny With a Difference page 15 wide range of products cow farm.

Parag Milk Foods bigger milestones. brin . we have advanced automated plants of international products as well” Considering so many advancements.Parag Milk Foods Pvt Ltd The Compan Gowardhan’s ‘Go’ ran INVESTMENT PLANS Parag is also looking at investing in infrastructure and als quickly expand in the market. Mr. Devendra also shared h technological advances employed by the company and sai we have cheese plant that boast production capacity of 40 supervisors including logistics are working per shift to ma Plus.

India Chairman: Devendra Shah Vice President-Marketing Rahul Akara Revenue: 203 million USD Employees: 1. Only 3 anage this whole plant. 0MT per day.ny With a Difference page 17 STATISTICS Name: Parag Milk Foods Pvt Ltd Industry: Food and Drink Products: Dairy Products Founded: 1992 Headquarters: Manchar. l standards for other is on its way to achieve Website: www.com . “To give an example.gowardhanindia.000 + nge contains Parag Milk products so looks forward to his views on some id.

Awasari Phata Manchar Dist.com Powered by: http:// FIND OUT MORE >> . Pune – 410 503 India T: +91 2133 224 763 E: parag@gowardhanindia. Ltd.Parag Milk Foods Pvt.gowardhanindia.com www.

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