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  • International Marketing: Sherin Amir MBA-S4

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    Sakeen Noufal
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    international mrktng factors

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    International Marketing

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    international mrktng factors

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views6 pages

    International Marketing: Sherin Amir MBA-S4

    Uploaded by

    Sakeen Noufal
    international mrktng factors

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    INTERNATIONAL MARKETING

    SHERIN AMIR MBA-S4

    NEW PRODUCT DEVELOPMENT


    The various steps associated with NPD are: GENERATION OF IDEAS SCREENING BUSINESS ANALYSIS PRODUCT DEVELOPMENT TEST MARKETING COMMERCIALISATION

    INTERNATIONAL PRODUCT LIFE CYCLE:

    STAGES:
    0- LOCAL INNOVATION 1- OVERSEAS INNOVATION 2-MATURITY 3- WORLWIDE INNOVATION 4- REVERSAL

    PRODUCT STANDARDISATION
    Why ?

    PRODUCT ADAPTATION:
    It involves altering the product to meet local conditions or preferences. - kotler There are several strategies of adaptation: 1 prod/ 1 communication Pro adap/ communication extension Pro adap/communication extension

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