IILM

Business Research

Accounting/ Finance Data Sales Data

Company Experts
Operational Data

HR Data

Government Publication:
RGI- Demographic Data, US Counterpart- BLS, Census Bureau CSO- National Income, Growth rate, GDP, Major Economic Activities, Annual Survey of Industries- total number of workers, productions units. Director General of Commercial Intelligence- information on foreign trade Ministry of Commerce and Industries Wholesale price index- sectors like food, fuel, power, food grains, Consumer Price Index for urban, industrial, non-manual workers etc. Planning Commission- Indian Economy Reserve Bank of India- provides information on savings, investments, finance reports, currency reports Labor Bureau- skilled, unskilled, white collared jobs National Sample Survey: economic, geographic, demographic, social, agricultural statistics Ministry of Planning Department of Economic Affairs Income, consumption, expenditure, savings, investments etc., US Counterpart- DOC, Federal Stats

 Non-

Government Publications:

NASSCOM CII Indian Cotton Mills Association, Textile Mills etc. BSE Export Promotion Council AIMA Small Industries Development Board of India

Syndicate Services:

These services are provided by certain organizations which collect and tabulate the marketing information on a regular basis for a number of clients who are the subscribers to these services. These syndicate services provide information data from both household as well as institution. These syndicate services provide information data from both household as well as institution. In collecting data from household they use three approaches Survey- They conduct surveys regarding - lifestyle, general information related to habits, preferences, consumer behavior Panel Diaries Record Purchase of Different products and Media Consumption Electronic Scanner Services- These are used to generate data on volume. In collecting data for Institutions, they obtain data from Retailers, Wholesalers and Industrial Firms

Situation1
Role 1- You are the Marketing Research Manager of a retail store. Management has asked you to assess the demand potential for Organic Food Items in your city? What sources of secondary data should you consult? What kind of information would you look for? Role 2- Management to cross question Marketing Research manager

Situation 2
Role 1 - You are the group product manager of Procter and Gamble in charge of Detergents. How would you make use of information available from internal sources? Explain to your boss the value of store information related detergents Role 2- Vice president of Marketing to cross question the product manager

Obtain Sales of Overall Automobile Industry in India in 2011 Obtain Sales of Major Players in Indian Automobile Industry in 2011 Obtain Sales of Major Telecommunication Companies in India for 2010- 2012 Obtain overall market size of the Indian telecommunication sector for the year 2010- 2012

Select an Industry of Your choice and select a company within that Industry. For example Automobile Industry- Tata Motors Make an Industry Analysis Report including a detailed Company Analysis Report of the selected company. Industry Analysis Report: Using Secondary Data Sources include information like Industry Definition, Industry Size and Growth, Industry Dynamics PESTLE, PORTERS FIVE FORCE, Industry Trends, Issues and Growth Opportunities, Major Players in the Industry with their market sizes. Company Analysis Report: Using Secondary Data Sources include information like Company Description, Financials, Top management, SWOT, Upcoming projects/ plans, Companys strategy in recent past and its strategic plans for next 6 months, identify potential market expansion and growth opportunities for the Company and what all information will the Company require to make an informed decision about its future growth in the selected industry. Your Expert Analysis/ Comments

Right Problem Identification 0.5 Table of Contents 0.5 Comprehensiveness of Data Sources 1 Credibility of Data Sources - 1 Content of the Report 1 Flow of the Report 0.5 Citation of Sources - 1 Grammar - 0.5 Formatting 1 Presentation - 1 Analysis 1 Innovation - 1 No of pages in the Report 12-15 Pages Format- Word Doc converted to PDF Date of Submission Feb 27th (LR), Feb 28th (GGN)