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C H A P T E R
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Introduction to the Field of Organizational Behavior

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The McGraw-Hill Companies, Inc. 2000

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Cisco Systems and Organizational Behavior

Cisco Systems has leveraged the power of organizational behavior to becoming one of the worlds leading high technology companies.

Courtesy of Cisco Systems

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

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What are Organizations?

Groups of people who work interdependently toward some purpose
Structured patterns of interaction Coordinated tasks Work toward some purpose

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

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Why Study Organizational Behavior

Understand organizational events

Organizational Behavior Research Influence organizational events

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Predict organizational events

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Emerging Trends in OB
Globalization

Changing work force

Emerging employment relationships

Information technology and OB

Teams and more teams Business Ethics

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

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Organizational Behavior Anchors

Multidisciplinary anchor Scientific method anchor

Open systems anchor

Organizational Behavior Anchor

Multiple levels of analysis anchor

Contingency anchor

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The McGraw-Hill Companies, Inc. 2000

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Systems Anchor of OB
Feedback Feedback

Subsystem

Subsystem

Inputs

Organization
Subsystem Subsystem

Outputs

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Intellectual Capital
Human capital
Knowledge that employees possess

Structural capital
Knowledge embedded in systems and structures

Customer capital
Value derived from satisfied customers, reliable suppliers, and others

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Knowledge Management Defined

Any structured activity that improves an organizations capacity to acquire, share, and utilize knowledge for its survival and success

Irwin/ McGraw-Hill

The McGraw-Hill Companies, Inc. 2000

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Elements of Knowledge Management

Knowledge acquisition
Individual learning

Knowledge sharing
Training Communication Rewards

Knowledge dissemination
Sense making Knowledge awareness Empowerment

Environmental scanning
Grafting

Experimentation

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Knowledge Mapping at Hewlett-Packard

Hewlett-Packard relies on knowledge mapping so that employees can quickly identify what knowledge is needed and where it is located. Knowledge maps guide employees to what knowledge is important and where it can be found.

Courtesy of Hewlett-Packard

Irwin/ McGraw-Hill

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The McGraw-Hill Companies, Inc. 2000

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Organizational Memory Defined

The storage and preservation of intellectual capital
Includes both employee knowledge and embedded knowledge (structural capital)

Irwin/ McGraw-Hill

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C H A P T E R
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Introduction to the Field of Organizational Behavior

Irwin/ McGraw-Hill

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