Professional Documents
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Team Erie Briefing Book - Robert Paul Ellentuck
Team Erie Briefing Book - Robert Paul Ellentuck
Briefing Book
For The
THE COPYRIGHT HOLDER EXPRESSLY PROHIBITS ANY AND ALL COPYING, FAXING, SCANNING, XEROXING, REPRODUCING,
TRANSMISSION, DISSEMINATION, FORWARDING, PRINTING, SUBMISSION (EITHER ELECTRONICALLY OR OF A SCANNED OR
OTHERWISE REPRODUCED COPY, OR OF THE ORIGINAL COPYRIGHTED MATERIAL, A COPY OF THE COPYRIGHTED MATERIAL,
OR OF A PORTION OF THE ORIGINAL OR COPIED COPYRIGHTED MATERIAL), OR ANY AND ALL OTHER ACTIONS: ELECTRONIC OR
OTHERWISE, OF ANY PORTION OF THIS COPYRIGHTED MATERIAL OR THE ENTIRE COPYRIGHTED MATERIAL, WHICH MAY IN
ANY WAY VIOLATE THE RIGHTS OF THE COPYRIGHT HOLDER. SUCH PROHIBITION INCLUDES THE ORIGINAL COPYRIGHTED
MATERIAL, A COPY OF THE ORIGINAL COPYRIGHTED MATERIAL, A PORTION OF THE ORIGINAL COPYRIGHTED MATERIAL, A
PORTION OF THE COPIED COPYRIGHTED MATERIAL, AN ELECTRONIC VERSION OF THE COPYRIGHTED MATERIAL, OR ANY
OTHER POTENTIAL VERSION OF THE COPYRIGHTED MATERIAL (WHETHER THE TECHNOLOGY EXISTS AS OF THE COPYRIGHT
DATE,
OR
IS
YET
TO
BE
INVENTED).
THIS
PROHIBITION
EXPLICITLY
EXTENDS
TO
ALL
OF
THE
AB
FINANCIALS
ROUND 1
ROUND 2
ROUND 3
ROUND 4
ROUND 5
ROUND 6
ROUND 7
ROUND 8
4.10%
-3.40%
2.40%
4.10%
-1.30%
-7.80%
-18.10%
-7.20%
1.05
0.69
0.95
0.98
0.79
0.85
0.54
0.79
-17.00%
1.11
4.40%
-2.40%
2.30%
4.10%
-1.00%
-6.60%
-9.70%
-5.70%
-18.80%
Leverage (Assets/Equity)
2.6
2.5
2.4
2.3
2.4
2.9
-16.5
8.70%
-6.10%
5.70%
9.90%
-2.30%
-16.00%
-28.20%
-17.20%
-11.40%
Emergency Loan
6,624,027.00
Sales
$ 101,073,427.00
$ 104,145,032.00
$ 139,605,213.00
$ 157,063,126.00
$ 118,019,786.00
$ 114,362,513.00
EBIT
11,996,361.00
15,463,620.00
21,062,412.00
(4,934,455.00) $ (11,700,919.00) $
(3,153,057.00) $ (19,688,605.00)
Profits
4,188,505.00
(3,569,525.00) $
3,407,993.00
6,514,512.00
(1,493,377.00) $
(8,903,442.00) $ (13,080,447.00) $
(6,914,757.00) $ (17,952,258.00)
Cumulative Profit
4,188,505.00
618,980.00
4,026,973.00
10,541,485.00
SG&A / Sales
Contribution Margin %
8.90%
0.28 $
23,667,641.00
5,584,714.00
16.00%
0.31 $
14.90%
0.33 $
8,853,799.00
12.80%
0.33 $
6,940,348.00
9,048,108.00
17.20%
0.31 $
144,666.00
72,405,541.00
$
$
95,710,906.00
$ 105,536,683.00
15.20%
0.19 $
28.80%
0.28 $
19.30%
0.26 $
16.00%
0.07
Page 3
STOCK MARKET
CLOSE
$
$
$
$
$
$
$
$
$
34.25
16.06
27.63
36.48
32.07
8.49
1.00
1.00
1.00
CHANGE
SHARES
MARKET CAP ($M)
$
2,000,000 $
$
(18.19)
2,399,957 $
$
11.57
2,279,985 $
$
8.86
2,279,985 $
$
(4.41)
2,279,985 $
$
(23.58)
2,279,985 $
$
(7.49)
2,735,982 $
$
3,282,982 $
$
3,282,982 $
69
39
63
83
73
19
3
3
3
BOOK VALUE
$
23.97
$
24.20
$
26.12
$
28.98
$
28.32
$
24.42
$
16.98
$
12.21
$
(1.76)
EPS
$
$
$
$
$
$
$
$
$
2.09
(1.49)
1.49
2.86
(0.65)
(3.91)
(4.78)
(2.11)
(5.47)
DIVIDEND
YIELD
P/E
$
2.00
5.80%
$
0.00%
$
0.00%
$
0.00%
$
0.00%
$
0.00%
$
0.00%
$
0.00%
$
0.00%
16.4
-10.8
18.5
12.8
-49
-2.2
-0.2
-0.5
-0.2
Page 4
CASH FLOW
Financial Summaries
Cash Flow Statement Survey
Cash flows from Operating Activities
Net Income (Loss)
Adjustment for non-cash items:
Depreciation
Extraordinary gains/losses/writeoffs
Changes in current assets and liabilities:
Accounts payable
Inventory
Accounts receivable
Net cash from operations
Cash flows from Investing Activities
Plant improvements (net)
Cash flows from Financing Activities
Dividends paid
Sales of common stock
Purchase of common stock
Cash from long term debt issued
Early retirement of long term debt
Retirement of current debt
Cash from current debt borrowing
ROUND 0
ROUND 1
ROUND 2
ROUND 3
ROUND 4
ROUND 5
ROUND 6
ROUND 7
ROUND 8
4,189.00 $
(3,570.00) $
3,408.00 $
6,515.00 $
(1,493.00) $
(8,903.00) $
(13,080.00) $
(6,915.00) $
(17,952.00)
$
$
7,587.00 $
- $
8,235.00 $
- $
8,737.00 $
(570.00) $
10,123.00 $
- $
9,667.00 $
(750.00) $
9,667.00 $
- $
9,667.00 $
- $
9,667.00 $
- $
9,667.00
-
$
$
$
$
3,583.00
(8,617.00)
(307.00)
6,434.00
$
$
$
$
1,807.00
(35,338.00)
(252.00)
(29,118.00)
(30,677.00) $
$
$
$
$
$
$
$
13,700.00
18,994.00
-
$
$
$
$
$
$
$
$
$
$
$
(2,564.00)
20,273.00
(14,389.00)
14,895.00
$
$
$
$
5,239.00 $
(1,927.00)
21,300.00
(23,668.00)
-
$
$
$
$
$
$
$
4,177.00
(21,343.00)
3,585.00
3,057.00
$
$
$
$
(20,800.00) $
(6,950.00)
-
$
$
$
$
$
$
$
131.00
(6,472.00)
4,814.00
5,896.00
$
$
$
$
4,446.00 $
(8,854.00)
-
$
$
$
$
$
$
$
547.00
(674.00)
5,151.00
5,788.00
(13,900.00)
-
$
$
$
$
$
$
$
$
$
$
$
(4,000.00)
-
$
$
$
$
$
$
$
$
$
- $
(4,000.00) $
23,668.00 $
56,362.00 $
- $
(4,295.00) $
8,854.00 $
1,904.00 $
- $
(8,854.00) $
6,624.00 $
(7,276.00) $
2,434.00 $
(3,434.00) $
15,839.00 $
(15,839.00) $
1,488.00 $
(1,488.00) $
(8,440.00)
31,849.00
3,449.00
23,444.00
3,870.00
17,745.00
(6,624.00)
6,624.00
$
$
$
$
$
$
$
$
$
$
$
$
6,164.00
19,459.00
(1,916.00)
26,460.00
547.00
(27,474.00)
14,362.00
$
$
$
$
20,266.00
(20,129.00)
(808.00)
(8,955.00)
$
$
$
$
$
$
$
(27,905.00)
(14,362.00)
14,362.00
- $
21,615.00 $
- $
(12,565.00) $
(27,905.00)
45,059.00 $
13,895.00 $
(36,861.00)
Page 5
BALANCE SHEET
Financial Summaries
Balance Sheet Survey
ROUND 0
3,434.00
8,307.00
8,617.00
20,358.00
ROUND 1
$
$
$
$
113,800.00 $
(37,933.00) $
75,867.00 $
144,477.00 $
(46,168.00) $
98,309.00 $
131,048.00 $
(46,145.00) $
84,903.00 $
151,848.00 $
(56,268.00) $
95,580.00 $
145,008.00 $
(62,791.00) $
82,217.00 $
145,008.00 $
(72,458.00) $
72,550.00 $
TOTAL ASSETS $
96,225.00 $
150,824.00 $
147,374.00 $
159,970.00 $
149,753.00 $
134,121.00 $
10,004.00
8,854.00
75,044.00
93,902.00
$
$
$
$
$
$
$
$
1,488.00
14,550.00
51,498.00
67,536.00
10,135.00
13,900.00
61,144.00
85,179.00
$
$
$
$
$
$
$
$
9,400.00
52,171.00
61,571.00
10,682.00
6,624.00
61,144.00
78,450.00
$
$
$
$
Accounts Payable
Current Debt
Long Term Debt
Total Liabilities
$
$
$
$
6,583.00
41,700.00
48,283.00
Common Stock
Retained Earnings
Total Equity
$
$
$
18,360.00 $
29,582.00 $
47,942.00 $
32,060.00 $
26,013.00 $
58,072.00 $
30,996.00 $
28,557.00 $
59,553.00 $
30,996.00 $
35,072.00 $
66,068.00 $
30,996.00 $
33,579.00 $
64,574.00 $
30,996.00 $
24,675.00 $
55,671.00 $
96,225.00 $
150,824.00 $
147,374.00 $
159,970.00 $
149,753.00 $
134,121.00 $
$
$
$
$
19,364.00
45,026.00
64,390.00
ROUND 6
$
$
$
5,827.00
6,950.00
75,044.00
87,821.00
$
$
$
$
ROUND 5
$
$
$
$
15,839.00
22,949.00
23,683.00
62,471.00
ROUND 4
$
$
$
$
8,391.00
23,668.00
60,694.00
92,752.00
$
$
$
$
ROUND 3
Cash
Accounts Receivable
Inventory
Total Current Assets
$
$
$
$
8,560.00
43,956.00
52,516.00
ROUND 2
$
$
$
$
45,059.00
5,951.00
20,322.00
71,333.00
ROUND 7
$
$
$
$
22,093.00
8,674.00
20,992.00
51,760.00
145,008.00 $
(82,125.00) $
62,883.00 $
145,008.00 $
(91,793.00) $
53,215.00 $
145,008.00
(101,460.00)
43,548.00
134,216.00 $
120,900.00 $
95,308.00
2,242.00
27,474.00
58,039.00
87,755.00
$
$
$
$
$
$
$
$
58,954.00
7,867.00
864.00
67,684.00
ROUND 8
8,406.00
14,362.00
58,039.00
80,807.00
$
$
$
$
28,672.00
14,362.00
58,039.00
101,073.00
34,866.00 $
11,595.00 $
46,461.00 $
35,413.00 $
4,680.00 $
40,093.00 $
35,413.00
(41,178.00)
(5,765.00)
134,216.00 $
120,900.00 $
95,308.00
Page 6
INCOME STATEMENT
Financial Summaries
Income Statement Survey
Sales
Variable Costs (Labor, Material, Carry)
Depreciation
SGA (R&D, Promo, Sales, Admin)
Other (Fees, Writeoffs, TQM, Bonuses)
EBIT
Interest (Short term, Long term)
Taxes
Profit Sharing
Net Profit
$
$
$
$
$
$
$
$
$
$
ROUND 0
101,073
72,513
7,587
8,978
11,996
5,421
2,301
85
4,189
$
$
$
$
$
$
$
$
$
$
ROUND 1
104,145
72,021
8,235
16,670
1,635
5,585
11,076
(1,922)
(3,570)
$
$
$
$
$
$
$
$
$
$
ROUND 2
139,605
94,011
8,737
20,870
524
15,464
10,114
1,873
70
3,408
$
$
$
$
$
$
$
$
$
$
ROUND 3
157,063
105,779
10,123
20,098
21,062
10,836
3,579
133
6,515
$
$
$
$
$
$
$
$
$
$
ROUND 4
118,020
81,913
9,667
20,249
(750)
6,940
9,238
(804)
(1,493)
$
$
$
$
$
$
$
$
$
$
ROUND 5
114,363
92,227
9,667
17,402
(4,934)
8,763
(4,794)
(8,903)
$
$
$
$
$
$
$
$
$
$
ROUND 6
72,406
52,473
9,667
20,886
1,081
(11,701)
8,423
(7,043)
(13,080)
$
$
$
$
$
$
$
$
$
$
ROUND 7
95,711
70,699
9,667
18,471
27
(3,153)
7,485
(3,723)
(6,915)
$
$
$
$
$
$
$
$
$
$
ROUND 8
105,537
98,671
9,667
16,887
(19,689)
7,930
(9,667)
(17,952)
Page 7
PRODUCT INFORMATION
Product Name
ROUND 0
Eat
Ebb
Echo
Edge
Egg
Primary
Segment
Revision Date
Age Dec.31
MTBF
Pfmn Coord
Size Coord
Automation Next
Round
Capacity
Next Round
Plant Utiliz.
Trad
Low
High
Pfmn
Size
999
1,763
366
358
314
189
39
40
78
62
11/21/2007
5/25/2006
4/19/2009
6/29/2008
5/24/2008
3.1
4.6
1.7
2.5
2.6
17500
14000
23000
25000
19000
5.5
3
8
9.4
4
14.5
17
12
15.5
11
$
$
$
$
$
28.00
21.00
38.00
33.00
33.00
$
$
$
$
$
11.59
7.81
15.98
15.87
13.62
$7.49
$7.12
$8.57
$8.57
$8.57
29%
27%
33%
23%
30%
0%
30%
0%
0%
0%
4
5
3
3
3
1,800
1,400
900
600
600
66%
129%
45%
73%
63%
Trad
Low
High
Pfmn
Size
851
1,523
416
373
401
0
526
1
427
536
434
0
12/21/2011
9/29/2011
7/19/2012
12/19/2011
11/2/2011
7/14/2012
2.1
2.9
2.7
1.8
1.9
0
15000
12000
23000
27000
19000
0
6.5
3.2
8
10.5
5
0
13.5
16
12
14.5
10
0
$
$
$
$
$
$
29.00
24.00
39.00
35.00
34.00
-
$
$
$
$
$
$
10.92
7.09
14.84
16.44
13.56
-
$7.85
$6.94
$8.97
$10.18
$9.95
$0.00
30%
40%
30%
15%
24%
0%
0%
7%
0%
40%
30%
0%
4
5
3.9
3.9
4.8
4.4
1,800
1,400
900
600
600
888
66%
106%
89%
139%
129%
0%
Trad
Low
High
Pfmn
Size
High
1,466
744
462
590
671
515
0
0
114
343
307
227
6/15/2012
11/12/2012
7/19/2012
3/25/2013
10/8/2012
7/14/2012
1.8
2
2.1
2.8
1.5
0.5
14000
12000
23000
27000
16000
24000
7
4
10
10.5
5
9.7
13
15
10.5
14.5
9
10
$
$
$
$
$
$
29.00
24.00
39.00
35.00
34.00
34.50
$
$
$
$
$
$
10.18
7.24
15.49
15.42
12.29
15.88
$8.22
$7.05
$8.34
$8.34
$7.60
$9.43
35%
42%
37%
24%
33%
22%
0%
0%
0%
0%
10%
84%
5
5
4.2
4.2
5
5
1,500
1,100
700
500
500
888
63%
68%
21%
79%
109%
84%
Trad
Low
High
Pfmn
Size
High
1,785
854
445
188
802
1,049
0
344
136
362
650
0
565
0
4/5/2015
11/20/2014
3/15/2014
3/25/2013
12/18/2013
9/15/2014
9/23/2013
2.8
3
3.1
2.3
1.3
1.5
0.3
14000
12000
23000
22000
16000
24000
22000
7
4
10
10
6
9.7
8
13
15
10.5
16
8
10
17
$
$
$
$
$
$
$
28.50
23.50
38.50
34.50
33.50
34.00
38.00
$
$
$
$
$
$
$
9.33
6.55
14.47
12.38
12.19
14.85
-
$8.44
$7.38
$8.37
$8.37
$7.38
$8.66
$0.00
35%
38%
34%
6%
40%
25%
0%
43%
0%
0%
0%
0%
58%
0%
5
5
4.2
4.2
5
5
5
1,500
1,100
700
500
500
888
800
142%
90%
99%
99%
99%
156%
0%
Trad
Low
High
Pfmn
Size
High
Pfmn
1,229
648
499
93
798
616
1
711
0
27
557
169
689
337
4/5/2015
11/20/2014
3/15/2014
2/25/2015
1/31/2015
9/15/2014
3/5/2017
3.8
2.1
2.4
3.3
2.3
1.4
1.3
14000
12000
23000
22000
16000
24000
22000
7
6
11
10
6
12
8
13
13
9
16
8
9
17
$
$
$
$
$
$
$
28.00
21.00
38.00
33.50
33.00
35.00
34.00
$
$
$
$
$
$
$
8.57
7.58
14.57
11.31
15.30
10.35
$8.26
$7.92
$8.97
$0.00
$9.80
$7.92
$7.92
34%
32%
38%
-17%
34%
25%
-2106%
10%
0%
0%
0%
100%
0%
0%
5
5
4.2
4.2
5
5
5
1,500
1,100
700
200
500
888
800
106%
46%
23%
0%
193%
83%
42%
ROUND 5
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
Trad
Low
High
Pfmn
Size
High
Low
1,212
822
161
751
794
525
70
0
707
0
446
0
342
647
364
0
4/5/2015
1/2/2016
4/5/2017
2/25/2015
1/31/2015
1/5/2017
3/5/2017
12/15/2015
2.8
3.1
3.4
2.6
2.1
2.4
2.3
0
14000
12000
23000
27000
18000
24000
22000
12000
10
6
11
11
7
12
8
3
11
13
9
15
7
9
17
17
$
$
$
$
$
$
$
$
26.00
19.00
38.00
23.50
31.00
33.00
22.00
13.00
$
$
$
$
$
$
$
$
9.83
6.93
13.67
13.12
11.83
14.37
9.79
-
$8.30
$8.30
$9.40
$9.40
$10.27
$8.30
$8.30
$0.00
27%
19%
18%
3%
25%
20%
-37%
0%
0%
0%
0%
0%
100%
0%
0%
0%
5
5
4.2
4.2
5
5
5
0
1,500
1,100
700
200
500
888
800
0
81%
75%
83%
97%
193%
54%
12%
0%
ROUND 6
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
Trad
Trad
High
Pfmn
Size
High
Low
946
116
221
32
351
716
88
0
0
0
271
0
281
105
305
0
9/7/2016
1/2/2016
4/5/2017
3/30/2018
12/24/2016
1/5/2017
3/5/2017
2/3/2017
2
2.5
4.4
3.6
1.6
3.4
3.3
1
14000
12000
23000
27000
18000
24000
22000
12000
9
7
11
11
7
12
8
3
11
12
9
15
5.6
9
17
17
$
$
$
$
$
$
$
$
26.00
19.00
38.00
23.50
31.00
33.00
22.00
13.00
$
$
$
$
$
$
$
$
8.72
7.06
12.86
12.47
11.72
13.52
9.29
-
$8.71
$8.71
$9.87
$9.87
$8.71
$8.71
$8.71
$0.00
32%
16%
30%
4%
25%
29%
-19%
0%
0%
0%
0%
0%
0%
0%
0%
0%
5
5
4.2
4.2
5
5
5
0
1,500
1,100
700
200
500
888
800
0
16%
11%
7%
16%
58%
20%
4%
0%
ROUND 7
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
Trad
Low
High
Pfmn
Size
High
Trad
1,212
149
314
6
491
956
305
0
0
0
0
38
0
0
0
0
4/11/2017
3/25/2017
4/5/2017
3/30/2018
2/26/2018
1/5/2017
3/5/2017
2/3/2017
1.9
2.1
3.1
4.6
2.6
2.7
2.5
1.5
14000
12000
23000
27000
18000
24000
22000
12000
9.2
7.1
13.5
11
7
13.5
11
4.2
10.8
12
6.5
15
5.6
6.5
9
15.8
$
$
$
$
$
$
$
$
25.50
17.00
36.00
25.00
29.00
32.00
19.50
13.00
$
$
$
$
$
$
$
$
8.21
6.53
13.79
11.89
10.99
14.09
-
$9.57
$9.57
$10.84
$10.84
$9.57
$9.74
$0.00
$0.00
30%
4%
35%
-65%
28%
25%
6%
0%
0%
0%
0%
0%
0%
4%
0%
0%
5
5
4.2
4.2
5
5
5
0
1,500
1,100
700
200
500
888
800
0
81%
14%
6%
22%
42%
96%
0%
0%
ROUND 8
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
Trad
Low
High
Pfmn
Size
High
Trad
1,542
265
333
38
695
685
343
0
0
0
70
0
39
619
0
0
9/4/2018
3/25/2017
4/5/2017
3/30/2018
2/26/2018
1/5/2017
3/5/2017
2/3/2017
1.6
3.1
4.1
3.2
2.2
3.7
3.5
2.5
16000
12000
23000
27000
17000
24000
22000
12000
9.9
7.1
13.5
14.5
8.2
13.5
11
4.2
10.1
12
6.5
15
4.6
6.5
9
15.8
$
$
$
$
$
$
$
$
25.50
17.00
36.00
25.00
29.00
32.00
19.50
13.00
$
$
$
$
$
$
$
$
8.67
6.02
13.01
10.63
13.31
11.15
-
$14.29
$12.57
$14.24
$0.00
$15.59
$15.59
$12.57
$0.00
12%
-10%
22%
8%
8%
-1%
-23%
0%
40%
0%
0%
0%
100%
100%
0%
0%
5
5
4.2
4.2
5
5
5
0
1,500
1,100
700
200
500
888
800
0
103%
24%
58%
0%
147%
147%
43%
0%
ROUND 1
Eat
Ebb
Echo
Edge
Egg
Emu
ROUND 2
Eat
Ebb
Echo
Edge
Egg
Emu
ROUND 3
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
ROUND 4
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Page 8
MARKET SHARE
MARKET SHARE
Actual Market Share in Units
ROUND 0
Trad
Eat
15.60%
Ebb
Low
Pfmn
Size
0.50%
0.20%
1.40%
20.00%
Echo
17.20%
Edge
1.90%
Egg
Total
0.30%
20.00%
ROUND 1
20.00%
Trad
High
20.00%
19.80%
20.00%
18.60%
20.00%
Low
High
Pfmn
Size
Eat
11.00%
1.00%
0.40%
0.00%
0.70%
Ebb
2.20%
16.30%
Echo
16.70%
Edge
1.60%
Egg
Total
ROUND 2
0.00%
13.20%
Trad
Eat
19.90%
Ebb
2.60%
17.30%
0.20%
18.90%
17.30%
Low
High
Pfmn
16.10%
2.50%
Egg
0.20%
ROUND 3
Trad
Eat
22.30%
Ebb
4.10%
Trad
14.00%
Ebb
0.90%
High
Pfmn
Size
Ellent
Total
ROUND 5
Eat
Ebb
Low
High
Pfmn
Size
24.60%
Low
High
4.00% Eat
10.50%
0.10%
0.40%
7.10% Ebb
2.10%
12.00%
16.60%
1.60%
1.90% Egg
16.50% Total
12.10%
0.20%
18.70%
17.20%
Low
High
Pfmn
Total ROUND 2
22.70%
3.10% Ebb
3.40%
Total ROUND 3
3.90%
Total ROUND 4
High
Pfmn
4.20% Eat
3.80%
2.90% Ebb
Size
26.00%
0.70%
4.60%
19.00%
24.40%
26.00%
Low
High
Pfmn
Size
0.30%
11.50%
26.00%
1.20%
11.50%
Trad
Low
High
Pfmn
Size
Ebb
0.80%
0.70%
Echo
Egg
14.80%
3.10%
18.10%
Trad
Eat
16.60%
Ebb
0.30%
0.20%
14.80%
Low
High
Pfmn
Size
1.90%
Emu
22.40%
Total
ROUND 3
0.90%
0.30%
0.10%
18.70%
1.90% Egg
1.00%
3.10% Emu
15.10% Total
0.80%
3.70%
Low
High
Pfmn
Size
Total
ROUND 4
2.80% Eat
1.20%
4.00% Ebb
-1.90%
1.50% Echo
0.10%
8.20%
27.10%
1.30%
26.60%
0.00%
-0.60%
Trad
Low
High
Pfmn
Size
13.20%
0.10%
3.80% Eat
0.40%
6.60%
5.00% Ebb
-2.10%
0.50% Echo
0.10%
2.60% Edge
0.00%
2.80% Egg
0.00%
13.10%
9.10%
3.90%
24.50%
25.90%
12.80%
22.30%
Trad
0.60%
7.30%
16.70%
24.50%
25.90%
Low
High
Pfmn
Size
2.40%
2.10%
9.50%
9.10%
Total
ROUND 5
1.60% Emu
0.20%
0.20% Ellent
16.60% Total
0.00%
-1.40%
Total
ROUND 6
3.70% Eat
-0.30%
3.70% Ebb
-3.30%
0.30% Echo
0.50%
1.00% Edge
-0.90%
1.00% Egg
0.20%
6.90%
0.90% Emu
1.60%
22.90%
0.80%
3.10%
9.10%
9.40%
9.10%
0.30% Ellent
10.80% Total
0.00%
-2.00%
Trad
Low
High
Pfmn
Size
5.90%
11.00%
Total
13.40%
13.80%
37.50%
Trad
-1.00%
3.80% Ebb
-3.30%
1.40% Echo
-0.40%
Edge
0.00%
1.50% Egg
0.10%
24.20%
3.10% Emu
0.00%
0.30%
6.20%
35.20%
0.20%
13.40%
4.00% Ellent
18.80% Total
-3.00%
-7.50%
Low
High
Pfmn
Size
5.40%
5.70%
16.70%
3.60%
ROUND 8
-0.10%
2.20% Ebb
-1.40%
0.80% Echo
0.20%
0.40% Edge
-0.30%
2.20% Egg
-0.20%
1.40% Emu
0.60%
19.20%
3.70% Ellent
15.30% Total
-2.70%
-4.00%
11.00%
5.30%
Total
4.60% Eat
19.20%
3.60%
13.70%
31.60%
ROUND 7
5.00% Eat
0.20%
0.80%
1.00% Ellent
11.30% Total
0.10%
0.60% Edge
8.20%
2.00% Emu
0.90%
0.00%
2.40% Edge
0.10%
17.10%
17.60%
15.10%
1.90%
0.10%
1.90% Echo
Ellent
13.20% Total
0.80% Ebb
2.00% Egg
-0.70%
14.90%
4.50% Eat
17.60%
ROUND 2
3.00% Ebb
1.30% Echo
18.70%
0.10% Edge
0.90%
Egg
Total
6.90% Eat
0.50%
5.70%
1.00% Echo
7.30%
Edge
Total ROUND 8
0.10%
2.20%
2.20% Ebb
25.40%
36.20%
1.60% Egg
32.50%
0.00%
1.80% Egg
14.30% Total
0.20%
5.60%
1.00% Ellent
11.30% Total
0.00%
1.70% Edge
-0.20%
0.50% Ebb
0.30%
1.10%
1.80%
1.90% Echo
1.90% Emu
18.10%
3.10% Emu
0.50%
2.80% Egg
4.00% Eat
24.50%
Echo
3.70%
20.50%
Total ROUND 7
ROUND 1
5.30% Ebb
6.00% Eat
2.70%
0.00% Edge
0.20%
Emu
Size
1.00% Echo
8.10%
Edge
Pfmn
1.20% Egg
12.70%
14.20%
High
26.60%
9.80%
0.30% Ellent
8.80% Total
Total
3.50% Eat
0.10% Edge
13.00%
2.50% Emu
Eat
Low
1.30%
0.40% Ebb
19.80%
0.00%
-0.10%
0.00%
0.00%
12.20%
3.40% Eat
0.80%
1.10%
0.00%
1.70% Egg
20.00% Total
0.10%
-0.60%
2.70%
0.10% Edge
1.20%
Egg
0.00%
1.90% Edge
2.10% Emu
19.20% Total
29.20%
0.80% Echo
6.10%
Emu
Total ROUND 6
0.00%
9.30% Ebb
2.80% Egg
22.60%
2.80% Egg
0.20% Ellent
15.20% Total
ROUND 0
5.30% Eat
28.60%
18.00%
36.70%
1.80% Emu
14.60%
22.60%
5.10%
2.60% Edge
24.40%
Size
0.50%
0.60% Echo
4.50%
Edge
Total ROUND 5
19.70%
20.40%
5.10%
2.60% Egg
Low
Echo
Trad
3.30%
0.10%
Trad
24.40%
9.80%
Trad
24.60%
17.20%
5.60%
2.10% Ebb
Ellent
12.60% Total
Size
10.80%
4.00% Eat
14.70%
1.10%
Trad
20.50%
3.10% Ebb
28.70%
19.80%
26.10%
6.50% Eat
4.90%
5.00%
Trad
6.20% Eat
18.60%
20.00%
0.70%
1.70% Edge
12.60%
Total
1.90% Echo
19.80%
1.90% Echo
0.00%
2.90%
14.90%
Trad
2.00% Emu
15.90%
11.60%
Ellent
Total
Pfmn
Total ROUND 1
20.00%
0.30% Edge
2.80%
Ebb
ROUND 8
20.00%
20.00%
1.60% Echo
12.90%
Eat
Ellent
Total
0.30%
20.00%
3.90% Emu
18.80% Total
4.90%
Emu
ROUND 7
1.60% Egg
20.00% Total
2.90% Egg
29.30%
Egg
Ellent
Total
1.90%
29.30%
6.80%
Edge
ROUND 6
17.20%
1.90% Edge
0.70% Edge
31.40%
44.70%
Echo
Ellent
Total
1.90% Echo
1.60% Echo
5.00%
Emu
1.40%
2.20% Emu
18.60% Total
Low
Egg
0.20%
0.20%
5.00%
Edge
0.50%
20.00%
2.80% Egg
29.40%
Echo
Size
28.90%
6.80%
Eat
4.40%
Pfmn
2.50%
22.60%
Egg
ROUND 4
15.60%
9.30% Ebb
Difference
High
16.10%
13.30%
26.40%
5.30% Eat
Low
2.50% Edge
18.00%
36.70%
Edge
Trad
1.90% Echo
22.60%
6.10%
Echo
Emu
Total
Size
0.50%
Edge
22.50%
20.10%
20.80%
6.10%
Echo
Emu
Total
17.20%
Total ROUND 0
Page 9
PERCEPTUAL MAP
PERCEPTUAL MAP
Name
Eat
Ebb
Echo
Edge
Egg
ROUND 0
Pfmn
Size
5.5
14.5
3
17
8
12
9.4
15.5
4
11
Revised
11/21/2007
5/25/2006
4/19/2009
6/29/2008
5/24/2008
Name
Eat
Ebb
Echo
Edge
Egg
ROUND 1
Pfmn
Size
6.5
13.5
3.2
16
8
12
10.5
14.5
5
10
Revised
12/21/2011
9/29/2011
7/19/2012
12/19/2011
11/2/2011
Name
Eat
Ebb
Echo
Edge
Egg
Emu
ROUND 2
Pfmn
Size
7
13
4
15
10
10.5
10.5
14.5
5
9
9.7
10
Revised
6/15/2012
11/12/2012
7/19/2012
3/25/2013
10/8/2012
7/14/2012
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
ROUND 3
Pfmn
Size
7
13
4
15
10
10.5
10
16
6
8
9.7
10
8
17
Revised
4/5/2015
11/20/2014
3/15/2014
3/25/2013
12/18/2013
9/15/2014
9/23/2013
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
ROUND 4
Pfmn
Size
7
13
6
13
11
9
10
16
6
8
12
9
8
17
Revised
4/5/2015
11/20/2014
3/15/2014
2/25/2015
1/31/2015
9/15/2014
3/5/2017
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
ROUND 5
Pfmn
Size
10
11
6
13
11
9
11
15
7
7
12
9
8
17
3
17
Revised
4/5/2015
1/2/2016
4/5/2017
2/25/2015
1/31/2015
1/5/2017
3/5/2017
12/15/2015
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
ROUND 6
Pfmn
Size
9
11
7
12
11
9
11
15
7
5.6
12
9
8
17
3
17
Revised
9/7/2016
1/2/2016
4/5/2017
3/30/2018
12/24/2016
1/5/2017
3/5/2017
2/3/2017
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
ROUND 7
Pfmn
Size
9.2
10.8
7.1
12
13.5
6.5
11
15
7
5.6
13.5
6.5
11
9
4.2
15.8
Revised
4/11/2017
3/25/2017
4/5/2017
3/30/2018
2/26/2018
1/5/2017
3/5/2017
2/3/2017
Name
Eat
Ebb
Echo
Edge
Egg
Emu
Ellent
Exige
ROUND 8
Pfmn
Size
9.9
10.1
7.1
12
13.5
6.5
14.5
15
8.2
4.6
13.5
6.5
11
9
4.2
15.8
Revised
9/4/2018
3/25/2017
4/5/2017
3/30/2018
2/26/2018
1/5/2017
3/5/2017
2/3/2017
Page 10
PROFIT HISTORY
Page 11
Page 12
Page 13
ASSET TURNOVER
Page 14