SUBJECT: HUMAN RESOURCE MANAGEMENT

TOPIC: HR PLOICY OF KINGFISHER AIRLINES

SUBMITTED BY:1. RAJKUMAR SANAJAOBA 2. LIYAKAT ALI

SUBMITTED TO: PROFESOR OMKAR DASTANE

Kingfisher Airlines HR POLICY

KINGFISHER AIRLINES:
Indian carrier Kingfisher Airlines is relatively young, starting domestic operations in 2005. Owned by the United Breweries Group, which produces Kingfisher beer among other beverages, the airline was the first of its kind in India to offer individual screens for in-flight entertainment on every seat. Its debut into the international arena was heralded by the launch of London Heathrow to Bangalore services last September, but one year on, these were dropped. As a result of worsening economic conditions, Kingfisher formed a partnership with Jet Airways last autumn, allowing for codeshares on certain routes. Kingfisher has since introduced links between Mumbai and London, Hong Kong and Singapore, as well as from Bangalore to Dubai. Kingfisher Red (formerly Air Deccan) is the airlines low-cost domestic subsidiary. Kingfishers international economy product(Kingfisher Class) on board its A330-200 aircraft provides passengers with blankets, pillows and business class meals. Long-haul business class(Kingfisher First) offers forward facing fully-flat beds, which mean if you are by the window you have to climb over the person next to you to get access to the aisle. Both cabins have mood lighting na seats upholstered in the airlines trademark red leather finish. Kingfisher Red formerly known as Simplify Deccan is an airline based in Bangalore, India. It is Indias first low cost carrier and is now a subsidiary of Kingfisher Airlines. The Bengaluru International Airport serves as the airlines primary hub.

OPERATION:
Formerly known as Air Deccan, the airline is operated by Deccan Aviation. It was started by Captain G.R Gopinath and its first flight was launched on 23 August 2003 from Bangalore to Hubli. It was known popularly as the common mans airlines, with its logo showing two palms

joining together. The dream of Captain Gopinath was to enable every Indian to fly at least once in his/her lifetime. Air Deccan was the first airline in India to fly to second tier cities like Hubli, Mangalore, Madurai and Vishakhapatnam from metropolitan areas like Bangalore and Chennai.

IPO(Initial Public Offer):

On 25 January 2006, Deccan filed a red herring prospectus with the SEBI. Deccan plan to offload 25% of its stake in the IPO plan for late March or early April. 24.5 mn equity shares of ten rupees each were to be divested at a price to be announced later to raise Rs Cr($250-300 mn). The proceed from the IPO was to be used to set up a training centre in Bangalore and a maintenance facility in Chennai. However, due to stock market downturn, Air Deccans IPO barely managed to scraped through (after extending the issue closing date), but it was a flop on listing. Its shares were listed at a discount of about 50% to the issue price of Rs 148.65.

MERGER:
The airline had switched to US-based airlines reservations hosting service provider Radixx International, becoming the second major domestic Indian carrier to switch to the Radixx Air Enterprise System. Go Air is the first Indian domestic carrier using Radixx reservation system. Before moving to Radixx Reservation System Deccan was using reservation system provided by Delhi based company, Interglobe Technologies.On December 2007 Air Deccan and Kingfisher Airlines decided to merge, following which Deccan Aviation was renamed Kingfisher Red. The merger was effective on April 2008, with Vijay Mallya serving as the chairman and CEO of the new company, while Captain G.R Gopinath as its Vice-Chairman. The move also allowed Kingfisher to bypass the 5-year wait to fly to international destinations. It is believed that Deccan will fly to the Gulf and South-East Asia, while Kingfisher will serve Europe and North America. The company is currently owned by Deccan Aviation (52%) and the United Breweries Group (46%).

HR POLICY:

Code-shares - provide seamless connections, Frequent Flyer benefits

and competitive through fares.

Perceived service to un-served markets - This

provides greater network access in the market(s) where a carrier does not operate their own aircraft through the display of their flight numbers.

Kingfisher code share agreement - Kingfisher is

about to enter its first code share agreement with British Airways.

In-flight entertainment - Onboard you have a selection of inflight entertainment and light reading material.

Baggage allowance on code share flights - The

baggage allowance applicable on code share flights will be in accordance with the baggage allowance policy of the operating airline.

British Airways hand baggage allowance One bag (56cm x 45cm x 25cm/22in x 18in x 10in) and one laptop size bag, hand bag or brief case. The Guest should be able to lift the bag into the overhead locker unaided

Should the Guest contact in case of mishandled baggage - The Guest should contact the
mishandled baggage section of the operating airline.