Guerrilla Marketing

What is Guerrilla ?

Guerrilla tactic Get creative Be clever Pick the right opportunity Element of surprise

Mini Presentation - Group 2

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What is Guerrilla Marketing?

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. Other Characteristics:
Unconventional means High energy Imagination Element of surprise

Mini Presentation - Group 2

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Unicef responsible Marketing & Advertising

http://www.unicef.org/csr/215.htm

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Unicef sells dirty water

Campaign took place in New York to capture attention to the huge problem of dirty water Only 1$ provides a child with 40 days of clean drinking water Raise awareness of water pollution that kills 4200 children every day

Mini Presentation - Group 2

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Mini Presentation - Group 2

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Unicef Strollers
Unicef Finland wanted to raise awareness for childrens rights and raise funds with a minimum cost They placed strollers in 14 cities with the sound of a crying baby Inside the strollers was a message: Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment.
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Unicef Strollers
Unicef wanted to reinforce their position as the organization is dedicated specifically to childrens welfare There are over 145 million orphaned or abandoned children in the world by supporting Unicef anyone can be a mother for them But there were a lot of people who did not even notice the stroller
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Conclusions
Marketing has also a "serious" side to create awareness in people about serious problems...

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Discussion Questions
What do you think about those responsible marketing campaign examples?

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