Wonder winter

Prepared by: Jithin Ponathil

(Marketing -Surat Central)

Discussed with:Sreenivasan Iyer Rahul Kumar Singh

(G.M. Surat Central) (Regional Head- Marketing)

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Being December and January a slow month for walk ins, we plan to generate more walk ins by segmenting and targeting specific customers. Plan is to create madness in December and January to connect with the ppl in our catchment area Connecting emotionally customers day to day routine and hobbies.

Relaunch of Dj @ Central as per costumers requirement. Surprise for customers with help of MC Cake Cutting by Customers on Christmas day and on 31st Dec. On 14th and 15th Jan, would provide kites for customers along with Dj On 26th Jan, would create an republic environment by playing national songs, and visual display of our national flag. 2 min pray for our freedom fighters and soldiers.

S. No. Wonder Winter

1 2 3 Pets Vehicles Mobiles

The December Madness

A day out for pets Get Test drive of your fav car at Central Get your Fav Mobiles at Central (Mobile Expo) Get your facebook access at Central and Get into Social Networking, Wear Facebook Tees Choose your Fav Hair style and get it done in 50% at Salon at Central Get your kids for a fun frollic day out with movies, food and games

4 5 6

Facebook Hairstyle Children\Kid

S. No. Wonder Winter 7 8 9 10 Dost Senti on the Tee Film Stars Gifting day

The JanuaryMadness Get your best frends at Central and tell the story behind your frendship. (Best Buddies get a chance for Free Dinner\Lunch every hour) Get your plain tees and get your senti msg printed at Central ( Every 2 hours Best Message Creator will get a tshirt from Central) Get your pic clicked with your fav 90's film stars Choose the best Gift for your loved ones at Central and get an additional discount on the purchase of that item Collect your lucky coins in the exhibition at Central, highest no. of old and best coins get a chance to win Worth Rs. 1000 shopping every hour

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Lucky Coin

Would create a Christmas Enviroment, by x-mas , lights, snow. Cake cutting on 25th by kids in the mall. 1 min games Art and craft competion Click pics with Santa Gifts for kids Dj for kids

Mr. & Mrs. Surat central from 28th Dec Final on 31st Dec From 28th Dec Dj @ Central relaunch Fashion show on 30th Dec Dj Party on 31st Dec Cake cutting by customers