300,000

250,000

200,000

Total Car Sales/(1000)

Iphone Sales/(1000)

150,000

Android Sales/(1000)
Number of GPS sold/1000
100,000

50,000

-2007

2008

Year

2009

Total Car Sales/(1000)

2010

2011

2012

Iphone Sales/(1000) Android Sales/(1000)

Number of GPS sold/1000

2007

16,460

3300

5340

2008

13,493

11420

640

6800

2009

10,601

24890

6800

7290

2010

11,772

46600

67220

7740

Some Facts
Global market for GPS navigation and Location
Based services to rise to $13.4 billion in 2014,
a CAGR of 51.3%
Voice Guided Automobile GPS Navigation
users will rise to 61 million users in 2014
North American GPS navigation and LBS
market to rise to $4.3 billion in 2014