By Dody Siregar

Basics
There is no proper definition of international

marketing. So to simplify international marketing can be put as the promotion and distribution of the product across the world with a profit motive. To understand international marketing better we need to understand the 4 basic elements of marketing:1. Product 2. Price 3. Promotion 4. Price

Product
It is one of first think that the customer looks at, which

is the product. It includes the following:a) Brand b) Package c) Product service d) Product range

Price
Pricing determines the demand and supply of the

product. It includes the following:a) Credit b) Allowance c) Discount d) Price of the product

Promotion
It is one of most important aspect of marketing for the

brand to survive in the market. It includes the following:a) Personal selling b) Publicity c) Advertisement d) Sales promotion

Place
It is the target area of the product. It includes the

following:a) Inventory control b) Storage c) Transport d) Channels

The current crisis 2011

The European crisis has shaken the world economy and has

made changes in the approach of marketing globally. They are trying to make the product more consumer friendly and simply. They are trying be more efficient so as to create larger economies of scale and hence reducing the prices. They are finding better ways to reach out to the people in the best possible way like facebook ,twitter ect They are trying to invest in new markets like India , China, Brazil

Conclusion
International marketing is an important part of global

business ,so as to provide better efficiency in the production of the product and marketing. It provides larger economies of scale so as to bring the effectiveness.

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