TWITTER The Fastest Growing Social Platform

Twitter is now the fastest growing social platform increasing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users. FIND OUT MORE AT: globalwebindex.net
or a ded U p l o d a p h o to e sha r

ACTIVE USAGE BY COUNTRY

EMEA
S h a r e d li n k s to b l o g s

S h a r e d p h o to s f r o m a c o m p a ny or b ran d

S ha r e c re a d v i d e t o b ra n e d by a s com d o r pan y

Sh a c r e re d i n t a te d v i d e e r n by o s et u s ot h e er r s

% % %

PC Mobile Tablet

51%
Saudi Arabia

39%
Turkey

34%
UAE

30%
Spain

25%
South Africa

U sh p l o o w a re a d e n v yo d a id ur n eo s

The percentage relates to actions / behaviour performed by % of active users by device in the past month

21%
UK

21%
Russia

18%
Italy

15%
Netherlands

10%
Sweden

9%

7%
Poland

6%
Germany

25%

41% 29 %

27%

3 0%

3 4%

3 0% 17% 20%

28 19 % %

Conte nt S har ers

31 % 21 % 21 %

35% 41% 57%

in k a l le e d ic ar ar t Sh an to
ed e nt m m a il y Co o ut d s a b t i v iti e ac

France

APAC
49%
Indonesia

39%
Philippines

36%
Japan

33%
India

31%
South Korea

23
t Table o b il e M PC

Account Ownership

485m
408m
Number of people who own a twitter account

% 36 % 26 % 26
% 51 41% 4 0%
39 % 39 % 31%

30%

28%
Thailand

16%
Singapore

15%
Vietnam

13%
China

d w ith s age M e s ds on a f rie n n o n e o on e s b a si

Malaysia

12%
Hong Kong

12%
Australia

5%
Taiwan

% 26

Active Users

A sked friend a b o u t p ro d u c t yo u w e r e i n te r e s t e d in b u y in g

288m
Messa gers

AMER
35%
Mexico

25%
19%

31%
Argentina

24%
Brazil

20%
USA

18%
Canada

Number of people who used or contributed in the past month

17% 29 %
27 % 21% 21%

P o s te d co m p l a ai a co m nt ab o ut pa p ro d u ny o r ct

206m

33%

23%

8 8%

ACTIVE USER DEMOGRAPHICS

Profession (Mean 22%)
28% 24% 23% 28% 17% 20% 31% 21% 16% 22% 19% 16% 23%
Advertising, marketing or media Agriculture or mining Education Financial services Government Healthcare / medicine IT, internet, software, or computer services Manufacturing, engineering or construction Police or armed forces Professional services Retail Transport, logistics, or distribution Travel, tourism, or leisure services

er Oth

18

Wave 7

Wave 8

% 21
e th d a to a t ke o n u t u c A s e s ti a b o ro d q u b li c i c p p u e cif ic e sp ser v or

Co a f mm ri e e n n d te d po st on

Q3 Q4

% 33 % 19 % 25

57 %
oi ne rs
% 26 % 16 % 21
29

22
34
%

37

42

Po s p o s te d a c o m iti ve a co m e nt o r p m p a ny a b o u t ro d uc t

18 % 18 % % 12
of s ne N o oth e r th e

22

19 % 25 % 26 %

29 % 24% 33%

m ri m vi en d ent de p ed o ho o to n

24% 19%

26%

20 %

ers sum Followers & Con

33% 23 % 26%

Average Behaviour Distribution of Active Users

% 30 21% 23 %

25%

19%

18%

ev ni en se d t

ga

Co f a r o
ed c h th at e n g l s W ll f u f il m or
TV

Employment Type (Mean 20%)

22% 19% 22% 28% 23% 23% 17%
Full time worker Unemployed Part time worker Self employed Student Freelancer Full time parent
40 % 35 %

r O n a

30 % 25

Ch at e ck a l ed oc ati in on

The most detailed study on the consumer adoption of the internet ever compiled: PC /// Mobile /// Tablets /// TV sets /// Gaming 120K+ surveys a year /// 4 waves a year /// 31 markets

Cli c a n ke d " l i p r o a r t i c l e ke s " Fa c duc t (e page or G eb o ok .g B o ug h o o g L i ke t le + p ro d u a ) ct s e r v ic o r e

Use d a n ap p c re a te d b y a b ra n d c o m p a ny

ed a F o l l o w r l i ke o g r o u p c r e a te d a p a ge n d ra by a b

eo vid ed d tc h e a t e Wa s c r c li p t h e r s e r s by o rn et u i n te

Age (Mean 19.4%)

22% 26% 20% 17% 11%
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64

PC Mobile Tablet

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