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Perception

Perception: is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Factors Influencing Perception:

1.) Perceiver 2.) Target 3.) Situation

Person Perception: Making Judgments About Others

Attribution Theory Two Types of Causes:


1) Internal 2) External

Three Factors of the Attribution Theory:


1.) Distinctiveness 2.) Consensus 3.) Consistency

Self Serving Bias

Fundamental Attribution Error

Shortcuts in Judging Others:

1.) Selective Perception 2.) Halo Effect 3.) Contrast Effects 4.) Projection 5.) Stereotyping

Specific Applications in Organizations:


1.) Employment Interview
2.) Performance Expectations (Self Fulfilling Prophecy) 3.) Performance Evaluation 4.) Employee Effort

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