DM 1 Economics Assignment Objectives of the assignment: 1.

To understand the real market situations with the help of theories, laws and examples discussed in the class. 2. To be able to integrate theory and actual real life cases. 3. To conduct a field study and collect data Task: Select any product or service and explain the market structure for the same by relating it to the theory of markets (avoid examples discussed in the class). Visit at least one seller/dealer of that product or service and collect first hand data about the kind of demand, pricing, marketing, competition, innovation methods, used for that product or service. Synthesize this information and present an analysis in a report. Note: This is an individual assignment. Last Date for Submission: January 5, 2013 Total Marks: 40

Per day not season: 1-1.5 Lakh 1.75kg Per day in season: 3L 4kg Season: Diwali, dussehra, ganesh chaturthi, tulsi vivah post, sankrant post, april-may summers Price rise effect on sale: April 2011 chorsa Competitor: service, quality Marketing: email, sponsorship, company approach Innovation methods: self Profit: to karagir 1000 per kg 4000 per kg Innovation: Technology Features Portability 1 & 2: wired remote 3: wireless 3: dvd, movies, songs- works as dvd player 3: accessories- different remotes for different games: motion sensor: virtual interaction Competition: Xbox- Wi-Fi, Nintendo etc. Demand: Age group: teenage

3: age group: type of games- educational, strategy, physical sport games, board games Pricing: India: original then mod chip- crack then pirated cds, cost lower- 100 Else cds- 2000 PS3: no crack Marketing: Innovation Decrease in prices EMI facilities Sony: with some banks eg HDFC, 6 and 9 emi without processing fees

Graphs: 1. Prices over time 2. Demand 3. Supply