Jingles are used as a way to make the show recognisable, this could be through an upbeat or smooth sound depending

on the type of radio show it is, the jingle could then fit the mood and type of music played on the radio show. A jingle is also used to introduce a radio show most commonly and in some cases a broadcast presenter. This can be seen in the research that was carried out which highlighted that in most cases the name of the show is highlighted in the jingle, the broadcast presenter and the frequency of the radio show. In BBC Radio 1s jingle the name of the radio show was said at the beginning of the